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  VC	
  motivations	
  	
  
     Driven	
  by	
  their	
  model	
  
     Impacts	
  their	
  terms	
  and	
  expectations	
  	
  	
  
  Most	
  companies	
  aren’t	
  VC’able	
  	
  
     Just	
  don’t	
  fit	
  the	
  “Big	
  Money”	
  model	
  
     May	
  be	
  good	
  companies	
  and	
  businesses	
  
  But	
  if	
  you	
  are	
  than	
  you’ll	
  be	
  better	
  equipped	
  
   than	
  most	
  because	
  of	
  tonight	
  
  1,000	
  companies	
  
  10	
  investments	
  
     2	
  may	
  be	
  widely	
  successful	
  (usually	
  1)	
  
     6	
  “land	
  of	
  the	
  living	
  dead”	
  
     2	
  fail	
  horribly	
  
  Winners	
  to	
  offset	
  my	
  losers	
  	
  
  Start	
  ups	
  10-­‐12x	
  return	
  in	
  5-­‐7	
  years	
  
  Existing	
  companies	
  5-­‐7x	
  in	
  4-­‐5	
  years	
  
    VC is high risk
    Winners have to be “BIG”
    Example: $100M Fund
       20% IRR
       6 Years
       3x
    Target Exit Value: $300M
                                The 2/6/2 Rule

    20% Fail           $20M =           $0
    60% Modest         $60M =           $120M
    20% BIG Win        $20M =           $180M
                                         $300M

    WINNERS HAVE TO BE at least 9X
  A	
  company	
  that	
  doubles	
  isn’t	
  enough…	
  
  Every	
  opportunity	
  has	
  to	
  have	
  the	
  potential	
  
  to	
  be	
  a	
  home	
  run	
  
  You	
  Tube	
  sold	
  to	
  Google	
  for	
  $1.65	
  Billion	
  
  Sequoia	
  invested	
  $11.5M	
  received	
  $495M	
  
     30%	
  of	
  the	
  company	
  
  43x	
  return	
  
  Great	
  deal!	
  
  6-­‐9	
  months	
  to	
  raise	
  capital	
  
  Several	
  meetings	
  
     Want	
  to	
  get	
  to	
  know	
  you	
  	
  
     Assess	
  your	
  “Say/Do”	
  factor	
  
     Close	
  to	
  truth	
  
      ▪  Builds	
  confidenc	
  
  Personal	
  Recommendation:	
  	
  	
  
     Get	
  to	
  know	
  the	
  VC	
  	
  
     ▪  Process	
  (who	
  makes	
  the	
  decision,	
  when	
  &	
  how	
  often)	
  
     ▪  Where	
  are	
  they	
  in	
  their	
  fund	
  life	
  cycle	
  
     ▪  What	
  was	
  their	
  last	
  deal	
  
     ▪  Talk	
  to	
  their	
  existing	
  CEO	
  
     ▪  Cash	
  available	
  to	
  invest/reserves	
  
     ▪  No	
  “Yes”	
  means	
  “No”	
  
    Have	
  to	
  be	
  able	
  to	
  live	
  with	
  them	
  “til	
  exit	
  do	
  you	
  
     part”	
  
  Non-­‐binding	
  offer	
  to	
  invest	
  
  Outlines	
  the	
  general	
  terms	
  and	
  conditions	
  of	
  
   investment	
  
     Which	
  may	
  change	
  
  Not	
  the	
  definitive	
  agreement	
  simply	
  a	
  place	
  
   to	
  start	
  
  Everyone	
  uses	
  it	
  
  Non-­‐heart	
  ache	
  	
  
     Company	
  name	
  
     Investors	
  
     How	
  much	
  
     Date	
  	
  
  Founders	
  
  Employees	
  
  Consultants	
  
  Students/universities/research	
  organizations	
  
   etc	
  	
  
  Avoid	
  convoluted	
  IP	
  structures	
  
    Only	
  going	
  to	
  be	
  unwound	
  
  Non-­‐competition	
  
  Non-­‐solicitation	
  
    Customers	
  
    Employees	
  	
  
  IP	
  Assignment	
  
  Ensure	
  one	
  common	
  motivator	
  	
  
  Need	
  to	
  attract	
  talent	
  
  15%-­‐20%	
  (low	
  as	
  12%)	
  
  New	
  CEO	
  
  New	
  executives	
  
  Board	
  members	
  
     Non-­‐VC	
  
  Pre-­‐$	
  
     Dilutive	
  to	
  you	
  
  Pref	
  shares	
  
     Accrue	
  
     Price	
  +	
  dividend	
  convert	
  
  Protects	
  an	
  investor	
  from	
  down	
  round	
  
    As	
  if	
  their	
  investment	
  had	
  been	
  done	
  at	
  the	
  
     current	
  lower	
  price	
  
    Keeps	
  the	
  investor	
  whole	
  in	
  bad	
  times	
  
    Full-­‐ratchet	
  
    Weighted	
  average	
  
  VC	
  can	
  ask	
  to	
  have	
  the	
  company	
  buy	
  back	
  
   shares	
  
  Life	
  of	
  the	
  fund	
  
  Investors	
  in	
  funds	
  want	
  their	
  money	
  back	
  
  Outcome:	
  
     Forces	
  a	
  sale	
  
     Get	
  minimum	
  investment	
  back	
  (P+dividends)	
  
  Power	
  of	
  “OPM”	
  
    Get	
  to	
  know	
  your	
  VC	
  	
  
    Won’t	
  matter	
  in	
  good	
  times	
  
    Can’t	
  tell	
  you	
  what	
  to	
  do	
  but	
  prevent	
  you	
  from	
  
     doing	
  things	
  
    60-­‐66	
  2/3%	
  
       Change	
  nature	
  of	
  the	
  business	
  (acquire/divest)	
  
       Change	
  capital	
  structure/articles	
  	
  
          ▪  Default	
  approval	
  over	
  future	
  financing	
  
         Approve	
  business	
  plan/operating	
  plan	
  
         Change	
  in	
  key	
  employees	
  (defined	
  term)	
  
         Creation	
  of	
  ESOP	
  
         Unbudgeted	
  expenditure	
  in	
  excess	
  of	
  $5,000	
  
         Non-­‐arms	
  length	
  transactions	
  
         ….	
  
  Monthly	
  prepared	
  financial	
  provided	
  	
  
     20-­‐30	
  days	
  from	
  month	
  end	
  
  Quarterly	
  financials	
  	
  
     Analysis	
  vs	
  budgets	
  
  Board	
  material	
  	
  
  Yearly	
  operating	
  plan	
  	
  
     (30	
  days	
  prior	
  to	
  beginning	
  of	
  fiscal	
  year)	
  
  Founder	
  restrictions	
  
  Drag	
  Along	
  
     VCs	
  need	
  exit	
  
  Tag	
  Along	
  
     I	
  can	
  sell	
  a	
  portion	
  if	
  you	
  can	
  
  Friends	
  and	
  family	
  
  Move	
  to	
  5	
  
     2	
  investor	
  
     2	
  founder	
  
     1	
  independent	
  
     Expect	
  material	
  in	
  advance	
  of	
  meeting	
  
     Only	
  a	
  meeting	
  if	
  the	
  VC	
  is	
  there	
  
      ▪  Defer	
  once	
  
  Acceptance	
  &	
  Exclusivity	
  
    Deadline	
  for	
  acceptance	
  
    Use	
  the	
  time	
  to	
  negotiate	
  	
  
    No	
  “shop”	
  
     ▪  Applies	
  to	
  company,	
  depending	
  on	
  stage	
  founders	
  


  Be	
  careful	
  what	
  you	
  ask	
  for	
  …don’t	
  send	
  the	
  
  wrong	
  message	
  	
  
Terms of Investment with Shirley Speakman - Entrepreneurship 101

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Terms of Investment with Shirley Speakman - Entrepreneurship 101

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.   VC  motivations       Driven  by  their  model     Impacts  their  terms  and  expectations         Most  companies  aren’t  VC’able       Just  don’t  fit  the  “Big  Money”  model     May  be  good  companies  and  businesses     But  if  you  are  than  you’ll  be  better  equipped   than  most  because  of  tonight  
  • 6.
  • 7.   1,000  companies     10  investments     2  may  be  widely  successful  (usually  1)     6  “land  of  the  living  dead”     2  fail  horribly     Winners  to  offset  my  losers       Start  ups  10-­‐12x  return  in  5-­‐7  years     Existing  companies  5-­‐7x  in  4-­‐5  years  
  • 8.   VC is high risk   Winners have to be “BIG”   Example: $100M Fund   20% IRR   6 Years   3x   Target Exit Value: $300M The 2/6/2 Rule   20% Fail $20M = $0   60% Modest $60M = $120M   20% BIG Win $20M = $180M $300M   WINNERS HAVE TO BE at least 9X
  • 9.   A  company  that  doubles  isn’t  enough…     Every  opportunity  has  to  have  the  potential   to  be  a  home  run  
  • 10.
  • 11.   You  Tube  sold  to  Google  for  $1.65  Billion     Sequoia  invested  $11.5M  received  $495M     30%  of  the  company     43x  return     Great  deal!  
  • 12.
  • 13.   6-­‐9  months  to  raise  capital     Several  meetings     Want  to  get  to  know  you       Assess  your  “Say/Do”  factor     Close  to  truth   ▪  Builds  confidenc  
  • 14.   Personal  Recommendation:         Get  to  know  the  VC     ▪  Process  (who  makes  the  decision,  when  &  how  often)   ▪  Where  are  they  in  their  fund  life  cycle   ▪  What  was  their  last  deal   ▪  Talk  to  their  existing  CEO   ▪  Cash  available  to  invest/reserves   ▪  No  “Yes”  means  “No”     Have  to  be  able  to  live  with  them  “til  exit  do  you   part”  
  • 15.   Non-­‐binding  offer  to  invest     Outlines  the  general  terms  and  conditions  of   investment     Which  may  change     Not  the  definitive  agreement  simply  a  place   to  start     Everyone  uses  it  
  • 16.   Non-­‐heart  ache       Company  name     Investors     How  much     Date    
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.   Founders     Employees     Consultants     Students/universities/research  organizations   etc       Avoid  convoluted  IP  structures     Only  going  to  be  unwound  
  • 24.   Non-­‐competition     Non-­‐solicitation     Customers     Employees       IP  Assignment  
  • 25.   Ensure  one  common  motivator       Need  to  attract  talent     15%-­‐20%  (low  as  12%)     New  CEO     New  executives     Board  members     Non-­‐VC     Pre-­‐$     Dilutive  to  you  
  • 26.   Pref  shares     Accrue     Price  +  dividend  convert  
  • 27.
  • 28.   Protects  an  investor  from  down  round     As  if  their  investment  had  been  done  at  the   current  lower  price     Keeps  the  investor  whole  in  bad  times     Full-­‐ratchet     Weighted  average  
  • 29.   VC  can  ask  to  have  the  company  buy  back   shares     Life  of  the  fund     Investors  in  funds  want  their  money  back     Outcome:     Forces  a  sale     Get  minimum  investment  back  (P+dividends)  
  • 30.   Power  of  “OPM”     Get  to  know  your  VC       Won’t  matter  in  good  times     Can’t  tell  you  what  to  do  but  prevent  you  from   doing  things  
  • 31.   60-­‐66  2/3%     Change  nature  of  the  business  (acquire/divest)     Change  capital  structure/articles     ▪  Default  approval  over  future  financing     Approve  business  plan/operating  plan     Change  in  key  employees  (defined  term)     Creation  of  ESOP     Unbudgeted  expenditure  in  excess  of  $5,000     Non-­‐arms  length  transactions     ….  
  • 32.   Monthly  prepared  financial  provided       20-­‐30  days  from  month  end     Quarterly  financials       Analysis  vs  budgets     Board  material       Yearly  operating  plan       (30  days  prior  to  beginning  of  fiscal  year)  
  • 33.   Founder  restrictions     Drag  Along     VCs  need  exit     Tag  Along     I  can  sell  a  portion  if  you  can  
  • 34.   Friends  and  family     Move  to  5     2  investor     2  founder     1  independent     Expect  material  in  advance  of  meeting     Only  a  meeting  if  the  VC  is  there   ▪  Defer  once  
  • 35.   Acceptance  &  Exclusivity     Deadline  for  acceptance     Use  the  time  to  negotiate       No  “shop”   ▪  Applies  to  company,  depending  on  stage  founders   Be  careful  what  you  ask  for  …don’t  send  the   wrong  message