"Want to build a complete service product in cloud? Come and learn what it takes." More at http://webexpo.net/prague2013/talk/getting-business-collaboration-service-into-cloud/

1. Creating Samepage:
Case Study
Jaroslav Šnajdr – Kerio Technologies – San Jose – Pilsen – jsnajdr@kerio.com

2. Develop a product idea
into viable business

3. Core
Product
?
?
?

4. Create page with text, files and images

5. Share them with others

6. Make it simple for everyone

9. Kerio Workspace - The First Product
Download and install on your own server.

13. That’s what we’ve been doing since 1997.
But not enough people are coming in
2012.

14. We need to go to the cloud.

15. Core
Product
?
Infrastructure
?

16. Amazon or not?

17. Why Amazon?
• Obvious default choice for most of you
• Focus on your task
• Huge credibility, people trust their data are
safe

18. Why we bought our own hardware?
• Concerns about runaway costs
• Zero experience with micro-services

19. Technology Stack (Rather Boring)

20. Core
Product
?
Infrastructure
?

21. Supporting marketing and sales
• Send people email and call them
• Don’t spam – identify relevant targets

22. Tracking and Targeting Criteria
• Starts registration, but doesn’t complete
• Reaches 70% of storage limit
• Creates more than 10 pages

23. Marketo
• Collects usage data
• Campaings based on rules
Salesforce.com
• Tool for sales people for managing customer
relationships

24. Core
Product
Sales
Support
Infrastructure
?

25. Getting Paid by Customers
• Subscriptions, invoices, prorating, refunds
• Credit card processing
• You cannot do it yourself

26. Getting paid by customers
• Third party solutions available
• Consulting available
• Started at beginning of December, done by
Christmas

27. Core
Product
Sales
Support
Infrastructure
Billing

28. Thank you