2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov
4. Define
What would I search to find my
product?
What would someone else call what I
sell?
How do normal people talk about the
product?
How do experts call it?
5. Specify
Start with a word, break it down
website design
Medical website design
Affordable medical website design
7. Keywords
Keyword phrases
58 % of keyword phrases are 2-3 words
Phrases increase the click through rank
(CTR)
Phrases increase conversion rate
Use simple words
Make sure you use good neighboring
words
9. Keywords
Use your keywords
Once in the Title tag
Once or twice in the Keywords and
Description meta tag
Once in the first sentence on page
Twice in the first 200 words
Once or twice in the last paragraph
10. Competition
Search the keyword
Identify the first 2 pages of results and therefore your
competitors
Research their meta tags
Research their rankings and backlinks
Research their site structure and content
Make a data sheet with all collected
information