The document summarizes seven common myths about mobile design and usage. The myths are that mobile users are rushed and distracted, mobile sites need less content, complexity is bad for mobile, more taps are evil, every site needs a mobile website, mobile is about apps, and content management systems are only for developers. The document argues each of these myths is false, noting things like mobile users are not rushed, mobile sites don't need less content but need it adapted, taps should prioritize quality over quantity, there is no separate mobile web and the focus should be on all platforms, apps are not a strategy on their own, and metadata is important for content across platforms. It concludes by encouraging questions.

1. Seven Deadly
Mobile Myths
JOSH CLARK
@GLOBALMOXIE

6. MYTH #1
Mobile users are
rushed and
distracted.

8. 28%
11 %
OF US MOBILE WEB USERS
OF US ADULTS
MOSTLY
USE MOBILE WEB

9. MYTH #2
Mobile = Less

10. “A company's full site
“The feature set
“…but this info
should be much smaller
typically includes
should be eliminated
PR information and
for a mobile site
So thisahappened.
from the mobile site.”
investor relations sections,”
than for desktop site.”
Jakob Nielsen
shared his advice for mobile

11. Don’t confuse context
with intent.

12. MYTH #3
Complexity is
a dirty word

20. MYTH #4
Extra taps and clicks
are evil

21. Progressive
disclosure

24. Mobile ≠ Less

25. Mobile = More

26. MYTH #5
Gotta have
a mobile website

27. There is no
mobile web.

28. mobile.mysite.com
www

29. One web

30. ?
One web

31. Edit, edit, edit

32. This is only the beginning.

34. Content runs the show

35. MYTH #6
Mobile is
about apps
w ebsites

36. An app is not a
strategy.
It’s just an app.

37. Your product is not
aa mobile at all
anewspaper
product app
a a book
news feed
website

39. “You put water into a cup,
it becomes the cup.
You put water into a bottle,
it becomes the bottle.
You put it in a teapot,
it becomes the teapot.”

42. We’re all cloud developers

43. MYTH #7
CMS & API are for
database nerds.

44. “Metadata is the new
art direction.”
ETHAN RESNICK
@STUDIP101

46. Repurpose
design
c ontent

47. It’s just plain strategy

48. ✓ MOBILE ≠ RUSHED
✓ MOBILE ≠ LESS
✓ COMPLEX ≠ COMPLICATED
✓ TAP QUALITY > TAP QUANTITY
✓ NO SUCH THING AS MOBILE WEB
✓ FOCUS FOR ALL PLATFORMS
✓ DON’T THINK APP; THINK SERVICE
✓ METADATA IS THE NEW ART DIRECTION

49. I love you guys.
Questions?
JOSH CLARK
@GLOBALMOXIE

50. Questions?
JOSH CLARK
@GLOBALMOXIE