Jonathan MacDonald: Maximising the opportunities in a changing digital landscape

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Jonathan's keynote will expand the thinking about what is happening in the digital landscape and how it shapes what we create and develop.

Präsentationen & Vorträge

Our ability to innovate is
directly proportional to
our ability to elevate

Less!
Feasible!
Feasible!
Innovative!Common!
Ignore!
Hygiene! Next!
Goal!

Risk!
Growth!
Time!
Linear!
Exponential!
Disruption!

Change! Low threat rating! Inﬂection point!

Opportunity!
Growth!
Time!
Linear!
Exponential!
Disruption!

86% of innovation is low risk and generates
around 30% of company proﬁts.
14% of innovation is radical and generates
around 70% of company proﬁts.
Source: Insead 2014

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