Bill Balderaz presents on measuring the success of social media

1. You’ve Created a Social Media Campaign — Now What? Measuring the success of social media

3. Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine

5. The Preacher vs. The Cab Driver

6. Assumption #1: Yes, This Matters in B2B Source: Forrester Research

7. Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek

10. Implementing Social Media Campaigns Successfully

14. Approaches to Measuring ROI for Social Media Campaigns

16. The Analytical Approach

17. The “We Know It Works”

18. The Webbed Marketing Scorecard

21. Consumer Generated Media Analysis

22. Consumer Generated Media Analysis

23. Consumer Generated Media Analysis

24. Consumer Generated Media Analysis

25. Consumer Generated Media Analysis

26. Consumer Generated Media Analysis

27. Consumer Generated Media Analysis

28. Diagnostics

29. Diagnostics

30. Diagnostics

31. Real-Time Blog Buzz With Benchmarks

32. Just Give Me A Number

33. Just Give Me A Number (OK, now I need more details)

34. An ROI Calculator Metric Value Spend Social Media Results Total Value ROI Impressions (CPM) $12 100000 $ 1,200 Leads $ 400 40 $ 16,000 Sales $3,000 7 $ 21,000 Total $10,000 $ 38,200 282%

35. Case Studies Measuring ROI

38. Case Study #1 - Moochie & Co.

39. Case Study #1 - Moochie & Co.

44. Case Study #2 - SEO Press Release

45. Case Study #2 - Blogger Outreach

47. Case Study #3 – Romantic Makeover

48. Case Study #3 – Romantic Makeover

54. Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search

56. Case Study #4 – Widespread Media Coverage

58. Be The Cab Driver!

60. Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz