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11th SHRM Vermont State Annual Conference

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In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.

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Social Media for HR Business Decisions September 2011 Bill Balderaz Webbed Marketing
September 2011 "HR is starting to act and behave like marketing. Everyone knows what HSBC and McDonald's business, but what do they think of [these companies] as employers?
September 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why HR Pros should use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why HR Pros should use social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why HR Pros should use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks Overview
LinkedIn – Recruit Talent ,[object Object],[object Object],[object Object],[object Object]
LinkedIn – Connect with other HR Pros ,[object Object],[object Object]
LinkedIn – Example HR Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Recruit Talent ,[object Object],[object Object],[object Object]
Facebook – Connect with other HR Pros ,[object Object]
Twitter – Recruit Talent ,[object Object],[object Object],Source: http://oneforty.com
Twitter – Connect with other HR Pros ,[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],Example HR blogs and communities http://www.fistfuloftalent.com http://hrmanager.squarespace.com http://www.citehr.com http://www.tlnt.com/ http://hrschoolhouse.wordpress.com http://www.hr.com/ http://www.hrcapitalist.com/ http://hrtests.blogspot.com/ http://positivesharing.com/ http://www.humanresourcesiq.com
YouTube ,[object Object],[object Object],[object Object]
Google+ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen First – Monitoring Tools
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen – Free Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],Many free tools that allow you to monitor what is being said about your company, brand and industry
Listen – Free Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Tools - Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Tools – What to Look For ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies
Social Policies - Legal Compliance and Ethical Concerns ,[object Object],[object Object],[object Object],[object Object]
Guidelines for Creating Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet
Social Media Cheat Sheet: What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet ,[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take - Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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