5 Tips For A Successful Mobile Marketing Strategy

1. 5 tips for a successful mobile marketing strategy
Why a mobile strategy is more about offering an online experience

2. Intro
Have you noticed that people get really
nervous when they think they’ve lost their
smartphone? They start to anxiously search
their body hoping to find their digital Mini-
Me. The smartphone has become a bare
necessity of life. No wonder mobile internet
use is expected to overtake desktop internet
use in 2014. This calls for a new approach.
Marketers will need to ensure that the huge
online community they’ve built can get the
same brand experiences on their phones that
they’re used to getting on their desktops
because mobile is hot and it’s only getting
hotter.
Implementing a mobile brand identity
When it comes to marketing on mobile
phones, whether it is through an app, online,
or social media, people are impatient. If
you don’t catch your audience’s attention
within seconds, they’re quickly on to the
next thing. Mobile marketing is not the same
as traditional marketing; it must be quick,
attractive and relevant.
Considering that 91% of smartphone users
have their phone within arm’s reach 24 hours
a day 7 days a week, you know it’s time to
embrace the new mobile world order. In this
whitepaper we’ll share some tips and tricks
to implement a successful marketing strategy
to make your brand mobile future proof.
1. Offer a mobile experience of your
brand
Mobile marketing enables companies to
engage and communicate with their audience
in an interactive and relevant way. When you
prepare a mobile marketing strategy you want
to go a step further and offer a rich, engaging
mobile experience. There are endless mobile
possibilities to tap into so focus more on
the visual experience than on the number of
words. Seduce consumers with alluring visual
techniques; think about using rotate and flip
functionalities to make clients interact with
the content. Show unique, beautiful content
to inspire them and let them engage with
your message and your brand.
2. Leverage mobile’s capabilities
Take advantage of all the great features of
today’s mobile devices when you’re thinking
up mobile marketing campaigns. You can
deliver truly engaging mobile experiences, by
taking advantage of the built in functionality
of a mobile device.
For example, you can use GPS to let users
check in at an establishment. Also, think
about using the click-to-call functionality or
use push notifications to excite (potential)
clients about special promotions. And,
to keep customers updated with your
company’s activities you can think about
integrating social media channels. Let users
engage easily, fully and in real-time.
5 tips for a successful mobile marketing strategy

3. These features and many more are great for
mobile marketing strategies because they
address the needs of mobile users in a way
traditional online marketing cannot. It’s a
chance to show truly unique mobile content
that strengthens your brand identity.
3. Integrate mobile with your existing
marketing strategy
Use mobile to move leads through your
funnel. If you want to generate more sales,
create brand awareness and increase
revenues, be consistent in your mobile
marketing campaign. If customers opt in
to your mobile campaign it means they’re
interested in you. Take advantage of that
knowledge by providing the right mobile
content and a user experience tailored to
their needs on a mobile device. Include calls-
to-action and rethink your forms design. Use
mobile to improve your customer support
and enhance customer loyalty by listening to
their needs. Integrate social media into your
mobile project so you let them share your
content and your brand. Make it easy and
effortless for your customers to find what
they’re looking for.
4. An optimized mobile site leads to
higher conversion
That brings us to the next important
thing, reaching a higher conversion rate. A
marketing strategy whether it’s on- or offline
has basically two goals; to get more customers
and to keep existing clients coming back for
more. A great mobile experience is becoming
indispensable to reach these goals. Users
will keep looking for great looking and well
functioning mobile sites until they find one
that works for them. 50% of people say that
even if they like a business, they will use
them less often if the online experience is
buggy or runs slow. Optimize the experience
constantly and test what you’re doing so you
don’t risk losing potential customers.
5. Listen to what users want from a
mobile site
According to a Google report, 67% of users
are more likely to purchase a product or
service from a company that offers a stunning
mobile experience. Still, 96% of consumers
say they’ve encountered mobile sites that
were clearly not designed for mobile devices.
To build your mobile brand you need to
connect with your consumers. There’s a big
mobile opportunity here to keep hold of
existing clients and attract more if you take
their wishes seriously. With a well executed
mobile marketing plan you can target specific
customers who want to see unique content.
Having a great mobile experience is no longer
a nice to have. It’s a critical component of
building strong brands and nurturing lasting
customer relationships. Take mobile as
seriously as your customers do, make it a
marketing priority and you’ll benefit in the
long run.
5 tips for a successful mobile marketing strategy

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