Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

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Presentation by Nick Mihailovski of Google about Google Analytics and their API

Business

Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics

Developer Platform Overview Tracking Code Reports Configuration Processing

Developer Platform Overview Data Collection Data Export API Management API Processing

Developer Platform Overview Data Export API Processing ,[object Object],[object Object],[object Object]

Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids

Simple API Query ,[object Object],Date Range : Get data from the month of October

Simple API Query ,[object Object],Dimension : Show all the sources of traffic

Simple API Query ,[object Object],Metrics : The sum of these values across all visits to a site

Simple API Query ,[object Object],Filters : Only return a subset of the values

Simple API Query ,[object Object],Sort : Order the results in a particular way

Dynamic Advanced Segments ,[object Object],Segment : Advanced segment query parameter

Dynamic Advanced Segments ,[object Object],dynamic:: The type of segment

Dynamic Advanced Segments ,[object Object],For all visits that had greater than $0 in revenue

Dynamic Advanced Segments ,[object Object],For all visits that had greater than $1000 in revenue

Dynamic Advanced Segments ,[object Object],For all visits that had greater than $1000 in revenue AND made a purchase on Monday

Dynamic Advanced Segments ,[object Object],For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made in the United States

New Tools Are Being Built Using The API ,[object Object],Mobile Reporting PPT / Excel Report Automation Custom Analysis / Visualizations

Next Analytics www.excel.nextanalytics.com

[object Object],[object Object],[object Object]

Analytics Canvas www.analyticscanvas.com

Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:pagePath &metrics=ga:pageviews &sort=-ga:pageviews _gaq.push([‘_trackPageview’]); Google Analytics

_gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:latitude,ga:longitude &metrics=ga:visitors &filter=ga:pagePath==/agreeButtom Google Charts API

API Resources ,[object Object],[object Object],[object Object],[object Object]

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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

1. Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics

2. Developer Platform Overview Tracking Code Reports Configuration Processing

3. Developer Platform Overview Data Collection Data Export API Management API Processing

5. Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids

6. Retrieving Data From The API Filters Dimensions Metrics Advanced Segments Date Range Profile Start Index Max Results

10.

11.

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14.

15.

16.

17.

18.

19.

20.

21.

22. Standard Funnel Visualization

23. No Segmentation

24. Padi Track http://www.paditrack.com

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26.

27.

28.

29. AdHoc Funnel Visualization

30. Rich Reporting

31. Segment-able Funnels

32. Segment-able Funnels

33. Custom Reports

34.

35.

36.

37. Next Analytics www.excel.nextanalytics.com

38.

39. Geo-Location Reports

40. Geo-Location Reports

41. Analytics Canvas www.analyticscanvas.com

42. Geo-Location Reports

43. Geo-Location Reports

44. Shuffle Point www.shufflepoint.com

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46.

47. Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:pagePath &metrics=ga:pageviews &sort=-ga:pageviews _gaq.push([‘_trackPageview’]); Google Analytics

48.

49.

50. _gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:latitude,ga:longitude &metrics=ga:visitors &filter=ga:pagePath==/agreeButtom Google Charts API

51.

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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

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