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Sharing articles that I found relevant - first 11 articles most relevant. If you download, the menu has hyperlinks to articles. Cheers, BC
Babelfish Articles July-Aug 2013 18-8-13
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A comprehensive, detailed look at the final space shuttle mission, STS-135 on Atlantis. The press kit provides a space shuttle history and insight into activities for each of the 12 days of the mission and objectives. It introduces the crew members, Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim. A look at the payload and experiments is included. http://www.nasa.gov/pdf/566071main_STS-135_Press_Kit.pdf
Press kit for the final space shuttle mission, STS-135 on Atlantis
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Sharing articles that I found relevant - first 11 articles most relevant. If you download, the menu has hyperlinks to articles. Cheers, BC
Babelfish Articles July-Aug 2013 18-8-13
Babelfish Articles July-Aug 2013 18-8-13
Brian Crotty
A comprehensive, detailed look at the final space shuttle mission, STS-135 on Atlantis. The press kit provides a space shuttle history and insight into activities for each of the 12 days of the mission and objectives. It introduces the crew members, Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim. A look at the payload and experiments is included. http://www.nasa.gov/pdf/566071main_STS-135_Press_Kit.pdf
Press kit for the final space shuttle mission, STS-135 on Atlantis
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NASA - National Aeronautics and Space Administration
C & Data Structures
Data structures-sample-programs
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Rajula Gurva Reddy
An Inquiry Into Pricing Of Hotels
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Aliasger_Lehry
Tenant handbook 2 bloor e, toronto office space
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In The Shade Of The Qur’an Volume 13 surahs_26-32
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For accounting and finance professional here is Accounting Monthly closing check list.pdf
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Detailed account of Metaphysical Operations required for the The New Age, for which we had to depend on outside help. The Time Line was altered,and the 2012 event which would have seen Earth bereft of humanity was changed completely. These details form the the main message, the rest is about Spiritual Philosophy and the Nature and Destiny of Man.
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101 Powerful Ways to use the Laws of Attraction
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National Sled Hockey League
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In The Shade Of The Qur’an Volume 14 surahs_33-39
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Articles that I have collected over the last months.Index has hyperlinks to articles. Yellow highlighted articles - in my opinion - Must reads I hope it is as much use to you as it was to me. Cheers, BC
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Enterprise Knowledge
What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?
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Explore the leading Large Language Models (LLMs) and their capabilities with a comprehensive evaluation. Dive into their performance, architecture, and applications to gain insights into the state-of-the-art in natural language processing. Discover which LLM best suits your needs and stay ahead in the world of AI-driven language understanding.
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Staying Agile for Realtime Marketing Success
1.
........................................................................................................... FRESH THINKING: REAL-TIME MARKETING June
2013
2.
.................................................................................................................................................................................................. WHAT IS REAL-TIME
MARKETING?
3.
.................................................................................................................................................................................................. • "on-the-fly" -
appropriate or optimal approach to a particular customer at a particular time and place
4.
.................................................................................................................................................................................................. • "on-the-fly" -
appropriate or optimal approach to a particular customer at a particular time and place • push - the most appropriate offer for a given customer sales opportunity, reversing the traditional pull model (or interruption marketing) which aims to acquire customers for a 'pre-defined' offer.
5.
.................................................................................................................................................................................................. • "on-the-fly" -
appropriate or optimal approach to a particular customer at a particular time and place • push - the most appropriate offer for a given customer sales opportunity, reversing the traditional pull model (or interruption marketing) which aims to acquire customers for a 'pre-defined' offer. • Dynamic 'just-in-time' decision making - exploits a customer interaction (e.g. web-site clicks, verbal contact centre conversation, etc)
6.
.................................................................................................................................................................................................. It’s about being
relevant, timely and…
7.
.................................................................................................................................................................................................. "The world is
changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch Rupert Murdoch And fast…. fast
8.
.................................................................................................................................................................................................. Technology is evolving & Customer
expectations are rising
9.
..................................................................................................................................................................................................5 WAYS TECHNOLOGY
IS FUELLING THE GROWTH OF REAL TIME ACTIVITY…
10.
.................................................................................................................................................................................................. 1. MOBILE –
BARCLAYS PING IT
11.
.................................................................................................................................................................................................. 2. WEARABLE SCREENS
– GOOGLE GLASS
12.
.................................................................................................................................................................................................. 3. SOCIAL MEDIA–AMEX
TWITTER SYNC
13.
.................................................................................................................................................................................................. 4. SEARCH –
GOOGLE NOW
14.
.................................................................................................................................................................................................. 5. SCREENS EVERYWHERE
15.
..................................................................................................................................................................................................Therefore, consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow
16.
..................................................................................................................................................................................................Therefore, consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow • Interactions that are personalised and easy
17.
..................................................................................................................................................................................................Therefore, consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow • Interactions that are personalised and easy • Replies/service within decision-making time frame - typically hours - 24hrs a day, 7 days a week
18.
..................................................................................................................................................................................................Therefore, consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow • Interactions that are personalised and easy • Replies/service within decision-making time frame - typically hours - 24hrs a day, 7 days a week • All across multiple devices and screens
19.
..................................................................................................................................................................................................6 RECENT EXAMPLES
OF GOOD REAL-TIME / AGILE MARKETING…
20.
.................................................................................................................................................................................................. 1. OREO TURNED
AROUND A TWEET WITHIN THE 34 MINUTES OF BLACKOUT AT THE SUPERBOWL. AS WELL AS POSTING A RAINBOW COLOURED OREO IN SUPPORT OF GAY PRIDE
21.
.................................................................................................................................................................................................. 2. SPECSAVERS POSTED
THIS ADVERT 2 HOURS AFTER EDEN HAZARDS WAS SENT OFF.
22.
.................................................................................................................................................................................................. 3. IN LIGHT
OF THE HORSE MEAT SCANDAL, VIRGIN MEDIA AND PADDY POWER HAD FUN AT TESCO’S EXPENSE
23.
.................................................................................................................................................................................................. 4. GOLDEN WONDER
SHARED THIS 3 HOURS AFTER THE POPE RESIGNED
24.
.................................................................................................................................................................................................. 5. NEWCASTLE BROWN
ALE
25.
.................................................................................................................................................................................................. 6. BODYFORM RESPONDED
TO A COMPLAINT IN 4 DAYS
26.
................................................................................................................................................What does all
this mean for us?
27.
.................................................................................................................................................................................................. IF… Technology is
evolving & Customer expectations are rising
28.
..................................................................................................................................................................................................AND consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow • Interactions that are personalised and easy • Replies/service within decision-making time frame - typically hours - 24hrs a day, 7 days a week • All across multiple devices and screens
29.
..................................................................................................................................................................................................AND consumers expect…. •
Urgency and ubiquity – interact AND purchase anytime anywhere anyhow • Interactions that are personalised and easy • Replies/service within decision-making time frame - typically hours - 24hrs a day, 7 days a week • All across multiple devices and screens TO MEET CUSTOMERS EXPECTATIONS WE NEED TO BE…. ‘AGILE’
30.
..................................................................................................................................................................................................WHAT IS AGILE? •
Agile borrows it’s principles from agile software development – rapidly building and developing new products, getting things done, working in sprints and pivoting to make improvements. • Agile marketing is the need to deal with marketing in a more fluid and responsive environment • With a focus on: - Validated Learning - Collaboration - Relevant and timely campaigns over ‘Big-bang’ campaigns
31.
.................................................................................................................................................................................................. • Customer driven •
Constantly changing • Collaborative • Curious • Passion • Always learning THEREFORE, WE NEED TO STAY…
32.
................................................................................................................................................ Thank yoU following this
presentation, as part of fresh thinking table19 came up with some real time marketing ideas for our clients…. Watch this space. www. Table19.co.uk @wearetable19
33.
................................................................................................................................................ Image sources • http://thetruthiseverywhere.org/wp-content/uploads/2013/05/artworks-000011871776-n5bw0y-original.jpg •
http://recombo.com/wp-content/uploads/2013/05/speed-lights-road.jpg • https://lh5.googleusercontent.com/-xwXmGPMM8MM/UE-G4JDFoAI/AAAAAAAAAUY/vZNNLilVxXo/s800/Fullscreen%2520capture %25209112012%252023401%2520PM.jpg • http://makewealthhistory.files.wordpress.com/2008/10/escaltor-ads.jpg • http://www.xda-developers.com/wp-content/uploads/2012/08/Google-Now.jpg • http://strompay.com/img/1a/1a2/Amex_Sync_On_Twitter_American_Express.jpg • http://www.artisopensource.net/network/artisopensource/wp-content/uploads/2012/02/i2.png • http://www.hollyzood.com/wp-content/uploads/2011/10/omnitouch-touchscreen-everywhere.jpg • http://i.i.com.com/cnwk.1d/i/tim/2012/10/01/Screen_Shot_2012-10-01_at_1.57.30_PM_610x451.png
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