This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Mongolia. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
MONGOLIA
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
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3. MONGOLIA
2,826,500 61% 39%
TOTAL POPULATION URBAN RURAL
350,000 12 %
INTERNET USERS INTERNET PENETRATION
236,520 8%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
2,483,720 88 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 36%
OF MONGOLIA’S POPULATION
IS BELOW THE AGE OF 14
we are social SOURCE: WIKIPEDIA

5. MONGOLIA IS THE MOST SPARSELY
POPULATED COUNTRY ON EARTH, WITH JUST
1.76
PEOPLE PER SQUARE KILOMETRE
we are social SOURCE: WIKIPEDIA

6. 30%
OF MONGOLIA’S POPULATION IS
NOMADIC OR SEMI-NOMADIC
we are social SOURCE: WIKIPEDIA

7. RECENT INDUSTRY ESTIMATES
SUGGEST THERE ARE AROUND
2,750,000
MOBILE SUBSCRIBERS IN MONGOLIA
we are social SOURCE: BUDDE COMM

8. THE NUMBER OF INTERNET USERS
IN MONGOLIA HAS GROWN BY ONLY
20,000
PEOPLE PER YEAR SINCE 2005
we are social SOURCE: BUDDE COMM

9. FACEBOOK DEMOGRAPHICS IN MONGOLIA
55-64: 65+:
45-54: 1% 2%
2%
35--44:
6%
13-17:
17%
25-34: MALE: FEMALE:
25% 50% 50%
18-24:
47%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

10. TOP FACEBOOK PAGES IN MONGOLIA
# BRAND PAGE LIKES GROWTH
1 VICHY MONGOLIA 2,679 3.78%
2 CERAMIC ART STUDIO 1,081 0.00%
3 IZMONE LLC 126 0.00%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

12. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social