We Are Social's Digital Statshot 003
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This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. This month's headlines include an important milestone for active mobile subscriptions, as well as significant changes in active user numbers for both Instagram and LinkedIn. You'll find the full, in-depth analysis of these numbers on our blog: http://wearesocial.sg
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We Are Social's Digital Statshot 003
- 1. awree social DIGITAL STATSHOT 003 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 11 DECEMBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
- 2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS DEC 2014 TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.025 BILLION 1.689 BILLION 2.060 BILLION 3.636 BILLION 7.280 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 42 NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS We Are Social • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, VKontakte, Yandex, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
- 3. DEC MOBILE CONNECTIONS vs. PEOPLE 2014 ACTIVE MOBILE SUBSCRIPTIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, Worldometers TOTAL WORLD POPULATION 7.324 BILLION 7.280 BILLION VS
- 4. DEC ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 11 December 2014 1,350 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! 91 ! 90 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT BBM LINKEDIN SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
- 5. DEC CHAT APPS: ACTIVE USER NUMBERS 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: Latest company statements, correct as at 11 December 2014 600! 542! 500! 468! 209! 170! 91! 48! WHATSAPP QQ MOBILE FACEBOOK MESSENGER WECHAT & WEIXIN VIBER LINE BLACKBERRY MESSENGER KAKAOTALK
- 6. MOBILE: USERS vs. CONNECTIONS DEC 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.636 BILLION 7.324 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 11 Dec 2014; Ericsson Mobility Report, Nov 2014 6.900 BILLION
- 7. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social http://wearesocial.sg • @wearesocialsg
- 8. WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social http://wearesocial.sg • @wearesocialsg