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The
How can we
                  ire
 continue to insp
 people after the
 commonweath
  games have
  gone?
                      h
  Client: The Scottis
  Governm   ent




The Brief                 The Enterprise   The Newspaper
"I used to want to be a lawyer but
school was crap, I can't get a job
  and I don't do anything all day"




              Over ÂŁ70 million
              Princes Trust, cost of exclusion
NEE(E)T
‘It’s just CV Workshop after job refusal,
              after set back”
            - Work Programme Research, Snook



   “We were given a list of ‘positive
    vocabulary’ to get into higher
            education”
         - Post 16 Learner Journey Research, Snook
The

                                                                                                                 Preparing your pitch




                                                                                               Build   Produce                Present &                                                                        After
Research                                                                                      Ideas     & Ship                Distribute                                                                       Care



                                      stakeholder map


                                  s
                                                           th e
                                                                  pu
                                                                                                                                            The
                            u   re                                     bl
                                                                         ic
                        fig                                                                                                                You should ha
                   ic                                                                                                                                             ve asked us
                                                                                                                                                                                      ages ago.
              bl




                                                                                                                                                                                                                                Sa
                                                                                                                                                                                                                             the ve
              pu




                                                                                                                                                                                                                                 da t
                                                                                                                                                                                                                                     e!
                                                                                                                                           Have you he
                                                                                                                                                       ard?
                                                                                                                                          An exciting pilo
                                           Your question                                                                                                   t project has
                                                                                                                                          weeks with a                    been taking
                                                                              organisat




                                               here
                                                                                                                                                        group of six                   place in North
                                                                                                                                         been working                  fantastic you                    East Edinburg
                                                                                                                                                         on a questio                ng people age                      h for the pas
                                                                                                                                                                       n asked by The                d betw                          t6
      vices




                                                                                                                                         “How can you
                                                                                                                                                        ng people’s                      City of Edinburg een 14 and 23. They hav
                                                                                                                                                                      voices be hea                       h Council:                   e
                                                                                        ion
   ser




                                                                                                                                                                                     rd in the Fort
                                                                                                                                        This Monday                                                 h community
                                                                              s




                                                                                                                                                      the group will                                              planning proc
                                                                                                                                        local commun                    be presenting                                             ess?”
                                                                                                                                                      ity a publish                    their respons
                                                                                                                                        available to                 ed                               es back to thei
                                                                                                                                                     purchase. This newspaper that they hav                           r
                                                                                                                                                                      is The Matter.                e produced hot client and their
                                                                                                                                                                                                                     off the press
                                                                                                                                                                                                                                    and

                                                                                                                                            What:      The Matter:
                                                                                                                                            When:                  First Edition lau
                                           places
                                                                                                                                                      This Monday                    nch
                                                                                                                                           Where:                   22nd Octob
                                                                                                                                                      North Pilton                 er 2012
                                                                                                                                           Time:                   Neighbourhoo
                                                                                                                                                      6:30pm                        d Centre
Research
Research
Research
Research
Build Ideas
Produce
 & Ship
Present
& Distribute
Present
& Distribute
After Care
After Care
“The newspaper took
  them from ‘I will be on
   benefits for the rest of
      my life’ to seeing a
better future and getting
                stuff done”
                  Tim Packer
     City of Edinburgh Council
"We realised we can
make anything happen"
video
Sustainability
What do you think about the
national citizen service, would
  young people take part?
How do we get more
young people involved in
    giving to charity?
How can we improve the
Big Issue to get a larger young
       people readership?
Our Team
SNOOK
What next?
Where you fit in




Invest   Partner      Promotion &   Sponsorship
                      Recruitment
The Business Model


                                         Open
Clients   Develop versions   Training   Platform




                 +
Vision for

2013

                                            Want to have
                                            your say?

                                            Get paid?           Apply now!
                                            Make a newspaper?




x100         x10         x10      x1                                         x1         x1
Young        Programs    News-    Annual   Multiprogram                                Full time
             delivered            Report   Platform                          Sponsor   facilitator
people                   papers
through
the
program
Vision for

2014

  Want to have
  your say?

  Get paid?           Apply now!
  Make a newspaper?




  x1                               x1            x1         x50          1+              x1
  Platform open                    Evidence      Training   Programs                    The Matter in
  to public                                      program    franchised   Articles       the classroom
                                   young                                 published in
  sector                           people        launched   in the UK
                                                                         National
                                   helped into                           newspapers
                                   employment
Why this is valuable



Access young, unshaped minds capable of
unique and unexpected views & ideas to help
solve your problem.

Help increase the employability skills of
young people in the UK

Be part of re-engaging disengaged young
people in their communities, society &
government
Let’s keep talking



   “We believe we can
make anything happen now”
      What Matters to you?
      What would you ask?
       Where do you fit?
business.thisisthematter.com
    thisisthematter.com
      @thisisthematter


       Thank You
         from
      The

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The Matter

  • 1. The
  • 2. How can we ire continue to insp people after the commonweath games have gone? h Client: The Scottis Governm ent The Brief The Enterprise The Newspaper
  • 3. "I used to want to be a lawyer but school was crap, I can't get a job and I don't do anything all day" Over ÂŁ70 million Princes Trust, cost of exclusion
  • 4. NEE(E)T ‘It’s just CV Workshop after job refusal, after set back” - Work Programme Research, Snook “We were given a list of ‘positive vocabulary’ to get into higher education” - Post 16 Learner Journey Research, Snook
  • 5.
  • 6.
  • 7. The Preparing your pitch Build Produce Present & After Research Ideas & Ship Distribute Care stakeholder map s th e pu The u re bl ic fig You should ha ic ve asked us ages ago. bl Sa the ve pu da t e! Have you he ard? An exciting pilo Your question t project has weeks with a been taking organisat here group of six place in North been working fantastic you East Edinburg on a questio ng people age h for the pas n asked by The d betw t6 vices “How can you ng people’s City of Edinburg een 14 and 23. They hav voices be hea h Council: e ion ser rd in the Fort This Monday h community s the group will planning proc local commun be presenting ess?” ity a publish their respons available to ed es back to thei purchase. This newspaper that they hav r is The Matter. e produced hot client and their off the press and What: The Matter: When: First Edition lau places This Monday nch Where: 22nd Octob North Pilton er 2012 Time: Neighbourhoo 6:30pm d Centre
  • 18. “The newspaper took them from ‘I will be on benefits for the rest of my life’ to seeing a better future and getting stuff done” Tim Packer City of Edinburgh Council
  • 19. "We realised we can make anything happen"
  • 20. video
  • 22. What do you think about the national citizen service, would young people take part?
  • 23. How do we get more young people involved in giving to charity?
  • 24. How can we improve the Big Issue to get a larger young people readership?
  • 26. SNOOK
  • 28. Where you fit in Invest Partner Promotion & Sponsorship Recruitment
  • 29. The Business Model Open Clients Develop versions Training Platform +
  • 30. Vision for 2013 Want to have your say? Get paid? Apply now! Make a newspaper? x100 x10 x10 x1 x1 x1 Young Programs News- Annual Multiprogram Full time delivered Report Platform Sponsor facilitator people papers through the program
  • 31. Vision for 2014 Want to have your say? Get paid? Apply now! Make a newspaper? x1 x1 x1 x50 1+ x1 Platform open Evidence Training Programs The Matter in to public program franchised Articles the classroom young published in sector people launched in the UK National helped into newspapers employment
  • 32. Why this is valuable Access young, unshaped minds capable of unique and unexpected views & ideas to help solve your problem. Help increase the employability skills of young people in the UK Be part of re-engaging disengaged young people in their communities, society & government
  • 33. Let’s keep talking “We believe we can make anything happen now” What Matters to you? What would you ask? Where do you fit?
  • 34. business.thisisthematter.com thisisthematter.com @thisisthematter Thank You from The