An attempt to take the 2010 agency holiday card global, without paying a cent on postage. With 20 cubic feet of packing peanuts and a couple industrial-strength floor dryers, we turned one of a&g’s glass offices into a human-sized snow globe. The event was streamed live for two days. During that time, the event reached more than 50 countries.

1. A WORLDWIDE HOLIDAY CARD WITH
NO POSTAGE NECESSARY

2. THE AGENCY WANTED TO...
Raise money Create a unique holiday card Drive Facebook
for charity without paying postage interaction & likes
Oh yeah...and in less than 2 weeks.

3. SOLUTION?
Create a life-sized snow globe and
broadcast it live for the world to see.

4. We stuffed a glass office with an
inordinate amount of packing
peanuts against a backdrop of a
winter forest, stuck an employee in
there, and flipped on the fans.
INSTANT SNOW GLOBE!

5. HOW IT WORKED
An email drove viewers to our homepage
on December 22nd when the globe went
live at 9am. The homepage was a live
feed of the globe in action. Visitors could
interact with people in the globe via
Twitter, a chat room, or the newly
installed “Globe Phone.”
A call to action at the bottom of the page
encouraged people to “like” the globe.
Each like would generate a dollar
donation to The Global Fund.
We created a foursquare location and
gave out physical badges as keepsakes.
Analytics were monitored to track
geographic reach and provide updates
on our global quest.

6. RESULTS
• Agency website broke single day
site visits record
• Viewership of the globe reached 51
countries or over 25% of the world
• Garnered local publicity with
bloggers and news outlets
• Neiman raised $564 for The Global
Fund by increasing our Facebook
fan base by 35%
TAKE A PEEK INSIDE THE GLOBE:
http://vimeo.com/18499126/

7. Only downside...
Our cleaning crew quit (for real), and we
still find packing peanuts everywhere.