8. 2010 The year of “ After years of use in academic and industrial circles -- not to mention science fiction -- augmented reality is coming to consumers, who can expect to see it in their everyday lives in 2010.” – 'Augmented reality' poised to alter perspectives “ Augmented reality is set to infiltrate every aspect of our lives in 2010, with ecommerce one of the major growth areas.” – Top 5 ecommerce trends for 2010 “ AR will be one of the top 10 disruptive technologies from 2008 through 2012.” “ The mind fairly boggles at all the different things AR could do. It's pretty tough to think of an arena that couldn't be transformed by devices with this capability.” “ Its potential is huge. It’s a very natural way of exploring what’s around you.” “ It's a technology that can create innovative and sustained engagement between a brand and its target consumer through utility.”
14. Numbers, Stats, data, ROI… 35% lived experience >10times, 61% lived experience up to 5 times. 23% returning visitors, average time spent was 10.30 mins 501,058 web visitors in 1 st 2 weeks 2 Million visitors to date with 1000 new visitors a week Dwell time changed from 2mins to 6.5mins sales uplift by 400% 25 minutes average demo time at CES 2010 70% engagement, 13% conversion from AR to purchase Increased footfall by 100 people/day