Review 2012: http://intra-net2013.we-conect.com/
Intra.NET Reloaded 2012
It seems that intranets ‒ and the related online communities within them - are being viewed by senior management as drivers of efficiency and productivity, and as "cultural glue", during turbulent times. If anything, intranets are driving services forward at such a great pace that, post-recession, the organization that emerges will be fitter, leaner and more adaptable. Prior to the upswing, the rate of development was already intense, but market conditions have caused a new wave of intranet augmentation to arrive. The new wave describes the integration of a range of employee-facing services delivered via technologies that are melting into the fabric of the organization.
Any “intranet road map” must take the current reality of many innovative large enterprises into account as their present practice and performance anticipate the future of your organization.
Most companies find that in terms of use and increased efficiency they are still not delivering a return on investment as employees still need easier access to useful and important information. As senior management is asking for ROI, the intranet manager, more than ever, needs to have a clear set of objectives with tangible business benefits.
In an environment with numerous tools and applications, it is not easy to identify the real challenge for intranet managers and communication leaders. While Intranets have become platforms for the discussion of ideas, opinions and transactions, Web 2.0 and the growth of social networking has created exciting tools for businesses to organize themselves and communicate with employees. Now the real challenge is to bring leverage to the power of these tools and applications to create innovative and original internal communication experiences.
The Intra.NET Reloaded Europe Conference, taking place from the 17th to the 18th of April 2012 will discuss trends, strategic approaches and challenges to the management of complex intranets & employee portals in rapidly changing digital environment with top executives from all over Europe.
Cutting edge topics like
- Intranet findability
- Digital Workplaces
- Intranet usability
- user adoption rate
- Intranet governance
- collaboration excellence & employee engagement
- mobile applications
- the use of social software
- non-silo knowledge management
- managing information overload
- and much more will be discussed in more than 17 case studies, ice breaker round tables, morning sessions and in the unique we.CONECT Intra.NET World Café.
Take part at the we.CONECT “Intra.NET Reloaded” conference, meet international top speakers on a senior executive level, network at our interactive B2B platform and have a memorable time while visiting Berlin, one of Europe's most exciting and cities affordable metropolitan.
We look forward to welcoming you!
Your we.CONECT team
1. 17 TH – 18 TH April 2012 | nhow Berlin
More than 20 Case Studies | World CafÉ sESSION |
Challenge your Peers | IceBreaker Session
http://intra-net.we-conect.com
Researched & Developed by
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2. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
OVerview
Intra.NET Reloaded 2012
SPeakers Key topics
Bill Johnston, Director of Global Online Community, > Intranet Reloaded: How employee portals from
Dell Social Media & Community / USA global companies are becoming the front-door
into the “workplace web” ‒ How to transform
Robert Libbey, Senior Director - Global Colleague Communications,
Elizabeth Golden, VP of External Affairs & Worldwide Communications, intranets into digital workplaces, virtual
Pfizer Inc. / USA business and collaboration worlds?
> Search & find: How to increase the effective-
Mairi Willis, Global Head of User Experience Design, ness of portals through employee centred
Philip Morris International Management SA / Switzerland
usability and content management
Ger Peerboom, Corporate communications - Regional Head Europe, > Strategy: How to develop a sophisticated and
Project leader, Sabic global branding project, sustainable corporate intranet and portal
SABIC - Saudi Basic Industries Corporation / The Netherlands strategy?
> Team & People Net: How the intranet is
Kevin Jones, Social Media Strategies & Organizational Consultant,
becoming more team and people oriented, as
NASA / USA
project and collaborative spaces are being
Ashlen Cherry, Americas Privacy Officer, integrated
Dell Inc. / USA > Intra.NET Reloaded Failures: Lessons learned
Gregor Widmer, Global Web Project Manager, from social media & intranet 2.0 journeys of
Zurich Global Corporate / Switzerland global companies
> Knowledge management & collaboration 2.0:
Lluis Font, CEO,
How to develop information sharing, e-learning
Zyncro / Spain
Where business collaboration gets Social
and IT-based collaboration with Sharepoint 2010
Kelli Carlson-Jagersma, VP, Collaboration Strategist, > Real time intranets: How employee portals enable
Darius A. Miranda, VP, Social Business Strategist, employees to communicate effectively through
Wells Fargo Wholesale Bank / USA web-conferencing, micro-blogging and other tools
> Mobile Intranet: How to manage global mobility
Caroline Tissingh-Ruijtenbeek, Global Webmaster,
TNT Express / The Netherlands of employees with the intranet?
> Enterprise 2.0: How to connect internal commu-
David Ott, Team Manager, Information Worker Applications, nication, digital workplaces, internal branding
former WHO / Switzerland and internal marketing on a single platform?
Richard Davies, Employee Communications Europe, > Information Overload: How to manage information
Tobias Hübscher, Employee Communications Europe, overload and information complexity in employee
eBay Europe / UK portals
> Usability & Measurement: How usable will the
Mike Grafham, Head of Customer Engagement EMEA,
future intranet be? How to measure the use of
Kristin M. Lawson, Senior Customer Success Manager,
content, services, social features and how to
Yammer / UK
measure social media value?
Amy Marrinan Davidson, Analytics Knowledge Management Leader, > Compliance & Privacy: What is the right balance
Deloitte Services LP / USA between corporate guidelines and local initiatives,
Robert Bredlau, COO North America between individual empowerment and accounta-
e-Spirit AG / Germany bility? How to manage privacy and compliance
in an increasing application landscape?
Philipp Rosenthal, Future Office Evangelist,
Oscar Berg, Future Office Evangelist
Tieto Germany GmbH / Germany PRIMARY PARTNER
Stephan Schillerwein, Director of Research,
Infocentric Research AG / Switzerland
Sebastian Schulmeister, Deputy Head of Application Development,
HSH Nordbank AG / Germany
Michiel Scholten, Intranet Manager,
ABN AMRO / The Netherlands
Jonathan Philips, Global Digital Communications Manager,
BUSINESS PARTNERS
Coca-Cola Enterprises Ltd / UK
Stefan Heeke, Director Interactive Marketing, Global Brand Campaign
Measurement,
Siemens Corporation / USA
Where business collaboration gets Social
Mara Tolja, Collaboration Community Manager / Technical Lead,
Deutsche Bank AG / UK
Dr. Andrea Kreißelmeier, Portal Manager,
R+V Allgemeine Versicherung AG / Germany
Daniel-Marie Rouault, Sales Director - North & East Europe,
eXo Platform SAS. / France
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3. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
OVerview
Intra.NET Reloaded 2012
Contents Primary Partner
P. 2 | Overview
Speakers Tieto Corporation
Key Topics Tieto is the leading IT service company in Northern Europe providing IT and product
P. 3 | Overview engineering services. Our highly specialized IT solutions and services complemented
Business Partners by a strong technology platform create tangible business benefits for our local and global
Media Partners customers. As a trusted transformation partner, we are close to our customers and
P. 4 | Overview & Icebreaker understand their unique needs. With about 18 000 experts, we aim to become a leading
Advisory Board service integrator creating the best service experience in IT.
Icebreaker Session
P. 5-7 | Conference Day 1 Tieto Corporation
Challenge your Peers Düsseldorfer Straße 40 | 65760 Eschborn, Germany
Evening Session Phone: +49 61969329-0 | Fax: +49 61969329-800
P. 8-10 | Conference Day 2 www.tieto.com/futureoffice
Morning Session
World Café
Business PartnerS
Yammer
64 Great Eastern Street | London EC2A 3QR, UK
Email: emea@yammer-inc.com
www.yammer.com
e-Spirit AG
Barcelonaweg 14 | 44269 Dortmund, Germany
Phone: +49 (0)231 477 77 0 | Fax: +49 (0)231 477 77 499
www.e-spirit.com
Infocentric Research AG
Stadtturmstrasse 10 | 5400 Baden, Switzerland
Phone: +41 (0)56 210 0120 | Fax: +41 (0)56 210 0121
www.infocentricresearch.com
Zyncro Tech S.L.
Where business collaboration gets Social Santa Teresa 6 | 08012 Barcelona, Spain
Phone: +34 (0)93 187 03 22
www.zyncro.com
eXo Platform SAS.
4 rue d‘Alleray | 75015 Paris, France
Phone: +33 (0)1 82 83 77 31
www.exoplatform.com
Innabler S.A.
IPN, Rua Pedro Nunes | 3030-199 Coimbra, Portugal
Phone: +351 (0)239 700 343
www.innabler.com
we.CONECT business peers Take advantage of solution-oriented individual meetings that we can arrange with these
partners before and during the conference.
MEDIA PartnerS
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4. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
OVerview
Intra.NET Reloaded 2012
ADVISORY BOARD
Jonathan Philips Philipp Rosenthal Caroline Tissingh-Ruijtenbeek
Global Digital Communications Manager Future Office Evangelist Global Webmaster
Coca-Cola Enterprises Ltd. / UK Tieto Germany GmbH / Germany TNT Express / The Netherlands
aGENDA
ICEBREAKER Session | Monday, 16th April 2012
we.CONECT ICEBREAKER
Our Icebreaker Session consists of small Round Tables with speakers, business partners
and attendees where the audience will discuss the main challenges and cutting edge
topics of the conference in a relaxed atmosphere.
Glass in hand, make your way around our Round Tables and get to know each other.
Enjoy food and drinks at the opening of the conference, break the ice and get the show
on the road.
20.00 | we.CONECT ask the leaders
Pre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants
ICEBREAKER Round Table 1
Taking employees by the hand – choosing the right roadmap and executing change in the transformation to a
collaborative work culture
Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany
ICEBREAKER Round Table 2
Global Branding Project & Collaboration Optimization – How can I connect a global intranet and related
social media applications with corporate business strategy and the key corporate message?
> Insights and trends on future developments regarding advanced processes and technologies in employee portals
> Strategies, next steps and future phase for intranet and portal development
> What business value will intranets and portals bring in the future and what role do they play in the whole infrastructure?
> How can companies effectively use employee portals and intranets to serve customer, employee, partners and other
scenarios?
> How do companies ensure portal success, from building the business case, to ensuring governance and adoption,
to measuring effectiveness?
Ger Peerboom, Corporate Communications - Regional Head Europe Project Leader SABIC Global Branding Project,
SABIC - Saudi Basic Industries Corporation / Netherlands
ICEBREAKER Round Table 3
Social network for the enterprise, the added value?
> Business value: What problems can it solve and how?
> Usage & adoption: Let employees adopt the tool and create their own use or drive the change?
> ROI: How to measure the success of an ESN? What are the metrics?
How to quantify its benefits?
Daniel-Marie Rouault, Sales Director - North & East Europe
eXo Platform SAS. / France
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5. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
aGENDA
Conference Day 1 | Tuesday, 17 th April 2012
8.00 | Registration with coffee and tea
8.30 | Welcome and introduction by we.CONECT, from the Chairman and the Advisory Board
Chairman: Philipp Rosenthal, Tieto Germany GmbH / Germany
we.CONECT Strategy Track (1)
Transformation & evolution of Intranet & Employee Portals – Challenges for employee
engagement, collaboration to transform intranets into social business
8.40 | Keynote
Building a digital town square at Pfizer Inc. to improve message alignment, increase reach and reduce
communication costs
> Identifying and overcoming operational barriers to constructing a fully integrated intranet platform
> Connecting employees globally, while communicating locally
> Extending the value of the online experience with mobile access and social media capabilities
Robert Libbey, Senior Director - Global Colleague Communications, Pfizer Inc. / USA
Elizabeth Golden, VP of External Affairs & Worldwide Communications, Pfizer Inc. / USA
9.15 | Solution Study
Transformation into A Social Business – Overcoming organizational, cultural and operational challenges
> Encouraging social media behaviour vs. introducing a social platform
> Steal with pride: concrete services, inspired by social and commercial media
> Lowering the adoption barrier: socializing business operations
> How to introduce “social” to organizations – roadmap & tactics
Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany
we.CONECT Best Practice Track (1)
Intra.NET Reloaded ‒ Global relaunch, organisational transformation & integration of
Intranets and Employee Portals
9.50 | Case Study
Manifesting Social Business – Challenges in developing the next generation open innovation strategy
for Dell’s IdeaStorm and how to create your own „IdeaStorm“
Bill Johnston, Director of Global Online Community, Dell Social Media & Community / USA
10.30 | Refreshment break with Networking Zone
11.00 | Solution Study + Live Demo
Enterprise Social Networking: Zyncro
> Zyncro is your Corporate Social Network: A social intranet unifying communication, documents and people
> In order to understand what an Corporate Social Network is, it‘s necessary to explain its main features and components:
> Microblogging: Publishing information, location and meetings statuses in real time
> System for work groups and document management / Task manager and meeting minutes
> Corporate people directory and interactions with your phone book
> Integration with external Social Media apps (LinkedIn, Twitter, Facebook), other cloud services (Google, Evernote,
SurveyMonkey...) and corporate systems
> ROI of Corporate Social Networks / Best practicies in Enterprise Social Networking
Luís Font, CEO, Zyncro / Spain
11.35 | Case Study + Live Demo
Global Collaboration Integration Relaunch @ Coca Cola Enterprises
> Intranet 2.0: Redesigning Intranets for Increased Engagement, Efficiency, and Collaboration
> Business challenges in migrating a large intranet to an local & global Employee Portal
> Communicating to a diverse global audience
> Social adoption program
Jonathan Philips, Global Digital Communications Manager, Coca-Cola Enterprises Ltd / UK
12.10 | Case Study
Rollout of a Global intranet with an integrated social media platform
> Two banks merged into one global intranet; best of both worlds.28.000 employees in 27 countries on 1 platform
> Edition concept; each BU and / or country has a specific intranet 4 languages with a centralized / dectralized
organsiation
> ABN AMRO Arena; our social media platformadapted by MB and senior staff for sharing
thoughts & ideas and expanding our network
Michiel Scholten, Intranet Manager, ABN AMRO / The Netherlands
12.45 | Lunch with Networking Zone
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6. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
aGENDA
Conference Day 1 | Tuesday, 17 th April 2012
we.CONECT Solution Track (1)
Cost effective and sustainable implementation of tools and techniques to transform
Intranets into people & team focussed digital workplaces
14.00 | Case Study
How employee engagement supported business turnaround at eBay Europe (EMErald Award Winner – Employee
communications category)
> How do you build an employee engagement framework, trust and confidence in senior leadership when a downturn in
business results in radical restructuring?
> Over 500 staff in 11 countries now begin every week with “European Team Brief (ET B)” – A one hour, live television style
program focused on delivering the business strategy
> Since its launch, ETB has become an essential part of the eBay Europe culture and a major contributor to its success
story, helping the business return to double-digit growth in just 2 years
Richard Davies, Employee Communications Europe, eBay Europe / UK
Tobias Hübscher, Employee Communications Europe, eBay Europe / UK
14.35 | Case Study
Integrating a Collaboration model into the design of a large (internal) conference
> Before, during and after – selecting the right technology (or bundle) to use at your event
> Inside-out approach
> Test and learn in a safe environment
> Top-down engagement to boost adoption
> Photobooth and storybooth
> Gamification
Kelli Carlson-Jagersma, VP, Collaboration Strategist, Wells Fargo Wholesale Bank / USA
Darius A. Miranda, VP, Social Business Strategist, Wells Fargo Wholesale Bank / USA
15.10 | Solution Study
The Digital Workplace – how the Intranet evolves into the new corporate central nervous system
> Why current Intranets cannot solve the most important problem they should address
> Understanding information work and the need to transform your company into a digital organization
> How the Digital Workplace is different form everything we know – from Intranets to Enterprise Content Management
to Social Media
> Key elements of the Digital Workplace
> From vision to reality: An approach for digital transformation
Stephan Schillerwein, Director of Research, Infocentric Research AG / Switzerland
15.45 | Refreshment break with Networking Zone
we.CONECT Challenge your peers –
What would you do?
16.15 | Parallel Round Tables
Round Table 1 | Collaboration Integration / Collaboration and internal social media,
Digital Workplaces, Knowledge management & Collaboration Software
Robert Bredlau, COO North America, e-Spirit AG / Germany
Round Table 2 | Best Practice Share Point, Relaunch of an Intranet, SharePoint intranet
solution, sharepoint skills, re-launch experience, Which are the pitfalls/failures when introducing an intranet 2.0?
Jonathan Philips, Global Digital Communications Manager, Coca-Cola Enterprises Ltd / UK
Round Table 3 | How to find the right solution provider? Experiences with JIVE and other intranet / social media
software, longterm Intranet communication concept, technology / software / Driving Open Innovation solutions
in a fast-paced commercial environment
Mairi Willis, Global Head of User Experience Design, Philip Morris International Management SA / Switzerland
Round Table 4 | Enterprise Portals, Digital Media, External Portals and Intranets – how to develop a
sophisticated and sustainable corporate intranet and portal strategy?
Bill Johnston, Director of Global Online Community, Dell Social Media & Community / USA
Round Table 5 | Intranets & Social Media / building the intranet as an integrated employee portal with
information, applications and social networking tools, do companies allow the (company controlled) newsroom
on the intranet to be replaced by (by the user controlled) social media?
Kevin Jones, Social Media Strategies & Organizational Consultant, NASA / USA
Round Table 6 | How to manage information overload and information complexity in employee portals / mobile
Intranet, information overload
Ashlen Cherry, Americas Privacy Officer, Dell Inc. / USA
Round Table 7 | Usability and measurement, Measurement & analytics of user behaviour, tracking tools for
measuring user behaviour
Michiel Scholten, Intranet Manager, ABN AMRO / The Netherlands
Round Table 8 | Content management & Intranets / Cross-language / Culture
online experience
Caroline Tissingh-Ruijtenbeek, Global Webmaster,
TNT Express / The Netherlands
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7. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
aGENDA
Conference Day 1 | Tuesday, 17 th April 2012
we.CONECT Solution Track (2)
Cost effective apps, tools and practical applications for cost effective intranets
17.15 | e-Spirit AG ‒ Solution Study
The best of both worlds: Integrating a Portal Platform with a High End Content Management System
> Concept and feature overview of the HSH Nordbank Employee Portal
> Lessons learned providing a fully integrated employee portal platform
Sebastian Schulmeister, Deputy Head of Application Development, HSH Nordbank AG / Germany
we.CONECT Strategy Track (2)
Challenges in managing privacy & compliance in an increasing Intranet application landscape
17.50 | Case Study
Social Media, Blogging, and Tweets: Empowering Employees to Communicate While Managing Privacy Risks
> Online collaboration platforms are fundamentally changing the way employees work and engage with each other,
clients and partners
> Companies are wrestling with how to leverage new technologies to communicate with employees and with customers
while ensuring they still manage the message. How do you ensure an employee understands what is and isn’t okay
and encourage their responsible engagement?
> Pros and cons of social networking in the workplace and how to manage those risks
Ashlen Cherry, Americas Privacy Officer, Dell Inc. / USA
DINNER in a relaxed atmosphere to conclude
the first conference day
20.00 | Networking Dinner
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8. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
aGENDA
Conference Day 2 | Wednesday, 18th April 2012
we.CONECT Morning Session
8.00 | Case Study
Intranet Reloaded Failures – Lessons Learned from real-life Enterprise,
Social Media & Intranet 2.0 journey
> What role does failure play a part of your E2.0 strategy?
> Why & how does culture play a part in your social media success or failure?
> Which kinds of failure will actually help you succeed?
> What are the most common and disasterous mistakes we can make when executing
our internal social strategy?
Kevin Jones, Social Media Strategies & Organizational Consultant, NASA / USA
9.00 | Welcome and introduction by we.CONECT, the Chairman and the World Café Moderators
Chairman: Oscar Berg, Tieto Germany GmbH / Germany
Splitting of the auditorium in World Café A and World Café B
we.CONECT Collaboration World Café
9.10 | Start of the Parallel World Café Sessions a and B |
Each session lasts 40 minutes
WORLD CAFÉ A | 9.20 - 12.00
Solution Café I
Changing the way we work – Communities of Practice & Collaboration culture to help us get better at what we do
> A framework for building communities of practice in a regulated environment.
> Breaking down silo culture, to work better together.
> What’s in it for me? The most important question to consider.
> How to create a common, integrated and sustainable people collaboration to work together on common solutions and
innovations
> Measuring Community Wins
Mara Tolja, Collaboration Community Manager / Technical Lead, Deutsche Bank AG / UK
Solution Café II
Creating the conditions for voluntary adoption – driving collaboration through social tools
> Traditional challenges in gaining adoption of collaboration tools
> Trends of successful initiatives
> What’s different about today’s environment (if anything?)
> The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation
Mike Grafham, Head of Customer Engagement EMEA, Yammer / UK
Best Practice Café
User experience design: Gain insight into employee collaboration using ethnographic research to develop
global enterprise personas
> Enterprise personas are a way to understand who we are and who we work with through scientific and researched
based methods
> Understand how employee behaviour patterns, goals, skills, attitudes, environment, and personas can become a
primary way to inform design without assumptions and bias
> What are personas? How can internal ethnographic research benefit the entire enterprise?
> What are tribes? How do internal tribes work and collaborate in the enterprise?
> How can this type of research be used to inform portals, intranets, and collaborationplatforms
Mairi Willis, Global Head of User Experience Design, Philip Morris International Management SA / UK
Social Business Transformation & Mobile Work Café
Social Business Transformation & Mobile Work – Are you on your way to becoming a social business?
> What are your success indicators beyond the number of wikis, blog entries or active social network users?
> If enterprise 2.0 equals leadership 2.0, what is your understanding of the „new“ leadership and how have you
established the right environment for your talent?
> A networked organization is tearing down hierarchies to achieve excellence in day to day business operations –
how do you take your managers by the hand to appreciate the new opportunities that derive from a much more self
organized workforce?
> Mobilizing your workforce requires a complete new level of trust: results are the new benchmark, not presence or
work hours. How will you approach the subject?
> Mobilized employees have to care for each other and for themselves. Being measured by results requires focus and
self organization.
> Ensuring that „not being in the office“ doesn‘t become a hurdle for colleagues is something,
which isn‘t taught in business schools.
> How will you guide your employees to be mobile AND a perfect fit with their teams?
Philipp Rosenthal, Future Office Evangelist,
Tieto Germany GmbH / Germany
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9. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
aGENDA
Conference Day 2 | Wednesday, 18th April 2012
WORLD CAFÉ B | 9.20 - 12.00
Solution Café III
Creating the conditions for voluntary adoption – driving collaboration through
social tools
> Traditional challenges in gaining adoption of collaboration tools
> Trends of successful initiatives
> What’s different about today’s environment (if anything?)
> The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation
Kristin M. Lawson, Senior Customer Success Manager, Yammer / UK
Change & Project Management Café
Developing information sharing and IT-based collaboration platform and challenges for project- & change
management
> How can the advantages of collaboration tools and the benefit of transparency, collaboration and sharing of information
be successfully communicated to
> management
The
> workers community
The
> employees
The
> How can the success of collaboration tools be measured and proven
> Which communication methods work best to show the improvements
Dr. Andrea Kreißelmeier, Portal Manager, R+V Allgemeine Versicherung AG / Germany
Organizational Transformation Café
Organizational Transformation and Employee Engagement with a Global Intranet @ Zurich Financial
> What is a good vision / mission statement for an intranet?
> What are the goals of a new intranet? (Communication, Collaboration,
> Process Management an Optimisation, Links, Tools, HR processes)
> How to organise an intranet project? What sub projects should be included? Phases?
> What is your biggest challenge in managing an intranet project?
Gregor Widmer, Global Web Project Manager, Zurich Global Corporate / Switzerland
Social Collaboration Café
Redefining the FutureOfWork
> How does social media collaboration fit into your overall business strategy?
> Five business imperatives to drive your social collaboration business cases
> Test and learn – running successful pilots require more resources than companies plan for
> New media trends, popular social models – how can you use them at your company?
Darius A. Miranda, VP, Social Business Strategist, Wells Fargo Wholesale Bank / USA
Kelli Carlson-Jagersma, VP, Collaboration Strategist, Wells Fargo Wholesale Bank / USA
12.00 | World Café Walking Tour
Presentation of the key results of the World Café
12.30 | Lunch with Networking Zone
we.CONECT Best Practice Track (2)
Developing sustainable and effective strategies in intranets for employee engagement
and internal communication in a rapidly changing digital environment
14.00 | Case Study
Leveraging Employee generated Content from Social Media and Intranets for External Communications and
Internal Branding
> Why employees are a very effective Marketing resource for a company
> Best ways of leveraging employees and the internal discussion for external communications
> Requirements for new policies and rules of engagement
> Finding Brand Ambassadors
> Matching the internal and external company culture in blogs, intranets and other digital media channels
> Why Internal and External Communications have to work better together
Stefan Heeke, Director Interactive Marketing, Global Brand Campaign Measurement, Siemens Corporation / USA
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10. Intr a .NET Reloaded 2012
17 TH – 18 TH April 2012 | nhow Berlin
OVerview
Conference Day 2 | Wednesday, 18th April 2012
we.CONECT Best Practice Track (3)
Knowledge Management through sophisticated intranet & enterprise 2.0 applications
14.35 | Case Study
Analysing Deloitte Analytics – How the Deloitte Analytics Knowledge Management team is using site analytics
to extract insights about our internal community of Practice and their interactions with their community portal
in order to drive progressive improvement, and ultimately, user engagement
> This case study explores how the Deloitte Analytics Knowledge Management team is using site analytics to extract insights
about our internal Community of Practice and their interactions with their community portal in order to drive progressive
improvement, and ultimately, user engagement
> Learn about how “mash-ups” of everyday intranet data can be used to improve visibility into what’s working well and what’s not
> See examples of data visualization techniques applied to demonstrate collaboration behaviours
> Hear about our ‘lessons learned’ and benefit from key takeaways including how you can engage your leadership on this
topic and begin to convert everyday intranet metrics in isolation into actionable improvements for your intranet users
Amy Marrinan Davidson, Analytics Knowledge Management Leader, Deloitte Services LP / USA
15.10 | Refreshment break with Networking Zone
we.CONECT Best Practice Track (4)
Intranet Lifecycle Management, Benchmarking and KPI‘s of portals for a maximum ROI
15.40 | Case Study
Want to build an intranet with business generated content? Decentralize, simplify, adapt, train, and be nice
with your users
> The business knows better. Unless your intranet team has unlimited resources make sure to decentralize the intranet
content provisioning and empower your organization‘s subject matter experts in contributing to your intranet content
> Keep it simple, not stupid. Simplicity is a quality not a shortcoming. A simple and easy to use the intranet content
management system will appeal to a broader community of contributors, increasing the likelihood to get fresh content
on your intranet. Simplicity also decreases the user support load
> An organization‘s intranet is mostly a multi-stakeholder undertaking. Communicate and listen to all sides of the
intranet user community to continuously adapt the tool the needs of the organization
> Train and support your business to manage its intranet content. Your business should know how to contribute to the
intranet, feels confident and see the benefit to do so
David Ott, Team Manager, Information Worker Applications, former WHO / Switzerland
16.15 | Closing words from the chair and end of the conference
REFERENCES OF OUR PAST conferences
“I would like to congratulate you for the professionalism of your organization and
all the special sessions you organized in order to generate discussions between
attendees and get to know each other.“
Philippe Heim, HSE - Operational Safety, TOTAL Refining & Chemicals Belgium
“Very interesting, professional organized event with competent and international
presence.“
Tobias Zaers, Zentralbereichsleiter Technik / HSEQ, Bilfinger Berger Industrial Services GmbH
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11. For more detailed information
about Our speakers and interactive segments
please visit
http://intra-net.we-conect.com
We are looking forward to welcoming you!
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