VIETNAM E-COMMERCE REPORT 2013

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MỤC LỤC
CHAPTER I: LEGAL FRAMEWORK ON E-COMMERCE
I. THE CORE LEGAL FRAMEWORK FOR E-COMMERCE IN VIETNAM
II. INTRODUCTION TO THE LEGAL DOCUMENTS RELATED TO
E-COMMERCE
1. Decree No. 52/2013/ND-CP on E-commerce
2. Introduction to Circular No. 12/2013/TT-BCT stipulating the procedures of
notification, registration and promulgation of information related to e-commerce websites
3. Introduction to the legal documents related to e-commerce activities
III. LEGAL TEXTS ON SANCTIONING ADMINISTRATIVE VIOLATIONS IN
E-COMMERCE
1. Legal texts on sanctioning administrative violations in e-commerce
2. Criminal sanctions in e-commerce
CHAPTER II: E-COMMERCE APPLICATION IN COMMUNITY
I. VIETNAM'S B2C MARKET SIZE IN COMPARISON WITH THE WORLD
1. United States
2. Japan
3. China
4. India
5. Indonesia
6. Australia
7. Vietnam
II. E-COMMERCE APPLICATION IN COMMUNITY
1. The usage of Internet
2. Participation in e-commerce activities in community
3. Effectiveness of applying e-commerce in community
CHAPTER III: THE OPERATION STATUS OF E-COMMERCE WEBSITES
I. ADMINISTRATION OF E-COMMERCE WEBSITES
1. E-commerce administration portal
2. The models of e-commerce service websites on registration
3. List of e-commerce websites in recommending consumer’s caution and violation of law
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II. THE STATUS OF E-COMMERCE WEBSITES
1. General overview
2. Information Technology Infrastructure
3. Payment infrastructure
4. Human resources
5. The operating costs of e-commerce service websites
6. The operational status of e-commerce service websites in different types
CHAPTER IV: E-COMMERCE APPLICATION IN ENTERPRISES
II. THE READINESS OF E-COMMERCE APPLICATIONS IN ENTERPRISE
1. The usage of computer in enterprises
3. The usage of email
4. Information security and data privacy
5. Staffing for e-commerce
III. E-COMMERCE APPLICATION STATUS IN ENTERPRISES
1. E-commerce software application
2. Establishment and utilization of websites
3. Enterprises participating in e-marketplaces
4. Receiving and placing orders via electronic means in 2013
IV. ENTERPRISES’ EVALUATION OF E-COMMERCE APPLICATION
EFFICIENCY
1. Investment in IT and E-commerce enterprises
2. E-commerce application efficiency
3. Obstacles
CHAPTER V: ELECTRONIC BUSINESS INDEX – EBI
I. INTRODUCTION
II. HUMAN RESOURCES AND INFORMATION TECHNOLOGY
INFRASTRUCTURE INDEX
III. B2C INDEX
IV. B2B INDEX
V. G2B INDEX
VI. LOCAL E-BUSINESS INDEX
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I. THE CORE LEGAL FRAMEWORK FOR E-COMMERCE IN VIETNAM
E-commerce activities means conducting a part or the whole process of a commercial
activity via electronic means connected to the Internet, mobile telecommunications
network or other open networks1
. E-commerce means a method to conduct business and
commercial activities, the subjects in e-commerce have to comply with the legal
provisions on business, trade, competition, protection consumers’ rights and other
relevant provisions.
Updating the core legal framework for e-commerce in Vietnam 2013
Law
21/12/1999 Penal Code
14/6/2005 Civil Code
14/6/2005 Commercial Law
29/11/2005 Law on Electronic Transactions
29/06/2006 Law on Information Technology
23/11/2009 Law on Telecommunication
19/6/2009 Law on amending and supplementing several
articles of the Penal Code, No. 37/2009/QH12
21/6/2012 Law on Advertising
Decree to provide guidance on law Overidding text
15/02/2007 Decree No. 26/2007/ND-CP guiding the
implementation of the E-transaction Law on
digital signature and C/A services
E-transaction
Law
23/02/2007 Decree No.27/2007/ND-CP on electronic
transactions in financial activities
E-transaction
Law
08/03/2007 Decree No.35/2007/ND-CP on electronic
transactions in banking activities
E-transaction
Law
13/08/2008 Decree No.90/2008/ND-CP on anti-spam E-transaction
Law and IT Law
06/04/2011 Decree No. 25/2011/ND-CP detailing and
guiding the implementation of some articles of
the Law on Telecommunication
Law on
Telecommunicati
on
1
Clause 1, Article 3, Decree No. 52/2013/ND-CP of the Prime Minister was promulgated on May 16, 2013 on E-
commerce

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13/06/2011 Decree No. 43/2011/ND-CP detailing regulations
on the provision of online information and
services on websites or e-portals of State
agencies
Law on IT
23/11/2011 Decree No. 106/2011/ND-CP amending and
supplementing Decree No. 26/2007/ND-CP on
Degial Signature and Certification Authority
services
E-transaction
Law
5/10/2012 Decree No. 77/2012/ND-CP amending and
supplementing Decree No. 90/2008/ND-CP on
Anti-spam
E-transaction
Law
22/11/2012 Decree No 101/2012/ND-CP on non-cash
payment (supersedes Decree No.64/2001/ND-CP
on payment operations via the payment service
providers)
Law on IT
16/5/2013 Decree No. 52/2013/ND-CP on E-commerce E-transaction
Law
15/7/2013 Decree No. 72/2013/ND-CP on management,
provision and use of Internet services and online
information
Law on IT
14/11/13 Decree No. 181/2013/ND-CP detailing some
articles of Law on Advertising
Decree on handle violations Overidding text
10/04/2007 Decree No. 63/2007/ND-CP on sanctioning
administrative violations in information
technology
Law on IT
administrative violations in the sector of
telecommunication
Law on
Telecommunicati
on
administrative violations in culture, sport,
tourism and advertising.
administrative violations in the fields of posts,
telecommunications, information technology and
radio frequency.
administrative violations in commercial
activities, production, trading counterfeit or

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prohibited goods and protection of the
consumers’ rights
Circular guiding the implementation of some provisions in
the decrees
Overidding text
15/09/2008 Circular No.78/2008/TT-BTC guiding the
implementation of several provisions of Decree
No.27/2007/ND-CP of 23 February 2007 on e-
transactions in the financial activities
Decree No.
27/2007/ND-CP
30/12/2008 Circular No. 12/2008/TT-BTTTT guiding the
implementation of several provisions of Decree
No. 90/2008/ND-CP on Anti-spam
Decree No.
90/2008/ND-CP
2/3/2009 Circular No. 03/2009/TT-BTTTT stipulating the
codes of managemenet and the certification
templates of these code for e-mail, messages and
Internet messages advertisement service
providers.
Decree No.
90/2008/ND-CP
16/3/2009 Circular No. 50/2009/TT-BCT guiding on
electronic transactions on the stock market.
Decree No.
27/2007/ND-CP
provision of information on and assurance of
access to government agencies’ websites
Decree No.
64/2007/ND-CP
14/12/2009 Circular No. 37/2009/TT-BTTTT stipulating
procedures and required documents for the
registration, licensing, and recognition of digital
signature certification authorities
Decree on digital
signature and CA
service
22/07/2010 Circular No. 17/2010/TT-BKH detailing pilot
online bidding
Decree No.
26/2007/ND-CP
9/11/2010 Circular No. 23/2010/TT-NHNN stipulating the
managements, operations and use of inter-bank
electronic payment system
Decree No.
35/2007/ND-CP
10/11/2010 Circular No. 180/2010/TT-BTC guilding
instructions on electronic transactions in the sector
of taxation
Decree No.
27/2007/ND-CP
collection, use, share, safety assurance and
protection of personal information on websites or
e-portals of State agencies
Decree No.
64/2007/ND-CP
20/12/2010 Circular No. 209/2010/TT-BTC stipulating
electronic transactions in the professional
operations of the State Bank.
Decree No.
27/2007/ND-CP

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14/3/2011 Circular No. 32/2011/TT-BTC guiding the
creation, issuance and use of electronic invoices
for goods sales and service provision
Decree No.
27/2007/NĐ-CP
10/9/2012 Joint Circular No.10/2012/TTLT-BCA-BQP-
BTP-BTTTT-VKSNDTC-TANDTC guilding the
provisions of Penal Code on some violations in
the fields of information technology and
communication.
Penal Code
20/6/2013 Circular No. 12/2013/TT-BCT stipulating the
procedures of notification, registration and
publicizing information related to e-commerce
websites.
Decree No.
52/2013/ND-CP
The Law on Electronic Transaction 2005 and the Law on Information Technology 2006
are two key legal texts of e-commerce in Vietnam. The Law on Electronic Transaction
adjusts the electronic transaction activities of the state agencies and the fields of civilian,
business and trade. Meanwhile, the Law on Information Technology stipulates the IT
application and development in general as well as the other measures to ensure the
technology infrastructure for these activities. Two core texts of e-commerce legal system
at the moment are Decree No. 52/2013/ND-CP on E-commerce and Decree No.
72/2013/ND-CP on management, provision and use of Internet services and online
information.
Legal framework on e-commerce

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Impact of legal documents recently promugalted or modified on aspects of
e-commerce activities
E-commerce activities – Governed subjects of legal documents
Civil relationship (civil responsibilities and civil contracts)
Civil Code
Mechanism
of civil
dispute
settlement
Business activities
Law on
Enterprises
Commercial
Law
E-commerce transactions
Legal system on
Information
techology
Legal system on
E-commerce
Nature of
transaction
Responsibilities
and obligations
of parties in
business
activities
Mode of
transaction

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II. INTRODUCTION TO THE LEGAL DOCUMENTS RELATED TO
E-COMMERCE
1. Decree No. 52/2013/ND-CP on E-commerce
Decree No. 52/2013/ND-CP of the Prime Minister was promulgated on May 16, 2013 to
adjust specific issues arising in the electronic environment, not to repeat the general
regulations of business and trade which the subjects of e-commerce have their obligations
to comply.
Approach in formulating the Decree
Subjects of e-commerce activites

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Structure of Decree on E-commerce
•Scope of application, subjects of application, interpretation of terms
•Prohibited acts in e-commerce activities
•Contents of the state management over e-commerce
•National Program for e-commerce development, e-commerce statistics
Chapter 1: General provisions
•Electronic communications in trade transactions
•Contracting by use of online order function on e-commerce websites
Chapter 2: Contracting in e-commerce
•Operation of sale e-commerce websites
•Operation of e-marketplaces
•Operation of online sale promotion websites
•Operation of online auction websites
Chapter 3: E-commerce activities
•Management of sale e-commerce websites
•Management of e-commerce service websites
•Third-party monitoring, evaluation and authentication services (website trustmark,
privacy trustmark, e-document authentication organizations, etc)
•E-commerce Regulatory Portal
Chapter 4: Management of e-commerce activities
•Personal information protection in e-commerce
•Payment safety in e-commerce transactions
Chapter 5: Safety and security in e-commerce transactions
Chapater 6: Settlement of disputes, inspection,
examination and handling of violations
Chapter 7: Implementation provisions

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Subjects of application in Decree on E-commerce
National e-commerce development program
- Parties agree
to choose the
Decree to apply
participate in e-
commerce
activities
- Be present in
Vietnam (branch,
representative
office, website
having ".vn"
domain name)
Vietnamese traders,
organizations, individuals
E-commerce
operate inside
the territory of
Vietnam
E-commerce
operations outsite the
territory of Vietnam

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Contracting process on e-commerce websites with online ordering functions
Management of e-commerce operation
E-commerce
Websites
E-commerce service
websites
E-marketplaces
Online sale
promotion
websites
Online auction
websites
E-commerce sale
websites
Registration Notification
E-COMMERCE OPERATION MANAGEMENT PORTAL

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Provisions of personal information protection in the Decree on E-commerce
2. Introduction to Circular No. 12/2013/TT-BCT stipulating the procedures of
notification, registration and promulgation of information related to e-commerce
websites
On June 20, 2013, the Ministry of Industry and Trade promulgated Circular
No.12/2013/TT-BCT guilding some provisions to manage e-commerce websites in
Decree No.52/2013/ND-CP of the Prime Minister on E-commerce. The Circular comes
into effect from July 01, 2013, at the same time with Decree No.52/2013/ND-CP on E-
commerce.
Scope and subject of application in Circular No.12/2013/TT-BCT
Obligations for preserving personal
data in E-commerce
Responsibilities for protection of
consumers’ personal information
Policies on protection of consumers’
personal information
Asking consumers’ permission for
collection of information
Use of personal information
Safety and security of personal
information
Check, update and correction of
personal information
Evaluation and certification of
policies on personal information
protection
Traders, organizations
are certificated to
perform
Must have operation
project, criteria and
process to evaluate the
compliance with
MOIT’s regulations
(approved when being
licensed)

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Notification and registeration procedures of e-commerce websites
Publicizing information on e-commerce administration portal
Publicizing the list of e-commerce websites have notified or registered
Publicizing the list of e-commerce websites granted trustmark by the
traders or organizations
Publicizing the list of e-commerce websites in violations of law
Receiving complaints and publicizing the list of e-commerce websites
with signs of violations

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3. Introduction to the legal documents related to e-commerce activities
Classification of websites stipulated in Decree No. 72/2013/ND-CP on management,
provision and use of Internet services and online information
Besides on the management of provision and use of Internet services and online
information, the Prime Minister promulgated Decree No. 70/2012/ND-CP on October 05,
2012 to amend and supplement Decree No.90/2008/ND-CP on Anti-spam, this has much
changes in the direction of management as well as other specific provisions to the
involved parties when sending e-mails. This Decree comes into effect from January 01,
2013 with new amendment regulations such as:
- Tighttened provisions for the dissemination of commercial e-mail and
advertisement message,
- Tightened provisions for the obligation of dissemination, transparency of the
content service providers and telecommunication enterprises: Disseminating information
about content services that providers provide (terms of use, service fee…) on the website;
Prohitbit deduction from the users’ mobile phone account without prior notice.
- Sumplementing liability of telecommunication companies in preventing spams
- Sumplementing regulations in order to raise the competitiveness of the mobile
content service market.
- Sumplementing regulations for use of name when sending advertisement
messages.
- Increasing sanction levels for administrative violations
- Other amended and supplemented provisions
E-newspaper
under the
form of a
website
Established
and
operated in
accordance
with the
Law on
Press
General
website
Provide
information
on the basis
of quoting
accurately
from
official
information
resources
Internal website
Provide information
about the function,
tasks, operation
sectors and other
necessary
information serving
the operation of the
agencies,
organizations,
enterprises
Personal
website
(blog)
Established
by an
individual
Established
through a
social
service
network
Website for
specialized
application
Commerce,
Finance,
Banking
Culture,
Health,
Education
Other
sectors
Licensing Licensing
Social
network:
Lilcensing
specialized
managment

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III. LEGAL TEXTS ON SANCTIONING ADMINISTRATIVE VIOLATIONS IN
E-COMMERCE
1. Legal texts on sanctioning administrative violations in e-commerce
The Prime Minister promulgated Decree No. 185/2013/ND-CP, dated November 15,
2013, on sanctioning of administrative violations in commercial activities, production and
trade of counterfeit or prohibited goods, and protection of the consumers’ rights. The
sanction of fine to be imposed in this Decree is the core punishment and the levels of
fines are applicable for the administrative violations of individuals. In case, the
administrative violations are implemented by organizations, their levels of sanctions are
equal to two times of individuals’ fines.
Article 81: Administrative violations on setting up e-commerce websites
A fine of between VND 5.000.000 to 30.000.000 shall be imposed for one of the following acts: Not following
the regulations on forms or rules of disclosed information on e-commerce service websites; Setting up the e-
commerce sale websites without notification to the state management agencies as prescribed by law; Setting up
the e-commerce service websites without registration in accordance with law; Cheating or falsifying on
registration information of the e-commerce service websites; and the other administrative violations.
Article 82: Administrative violations on information and transactions on e-commece websites
A fine between VND 5.000.000 to 50.000.000 shall be imposed for one of the following acts: Setting up the e-
commerce service websites or other online service websites without disclosing information transparence and
completing the procedures or contracting process in accordance with law; Cheating customers on e-commerce
websites; Taking advantages of e-commerce to do business of counterfeit, goods, or services violating
intellectual property rights, goods or services in the list of prohibited ones; and other administrative violations.
Article 83: Administrative violations on provision of e-commerce services
A fine between VND 10.000.000 to 50.000.000 shall be imposed for one of the following acts: Organizing
marketing and promotion network for e-commerce services in which each participant shall have to pay an
initial amount of money to buy services and receive commission, bonus or other economic profits from
mobilizing others to join the network; Not providing information and supporting the state management
agencies in investigating violation acts on the e-commerce service websites; and other administrative
violations.
In addition to the above provisions, this Decree also has regulations on administrative violations in the data
privacy on e-commerce activities (Article 84) and the conduct of evaluation, monitoring and certification in e-
commerce (Article 85). Besides the fine of money, there are additional regulations in this Decree to the
recidivism violations or violations commit serious impact to the social interests, such as: Confiscation of
material evidences and means of administrative violations; Suspension of e-commerce operation; Deprivation
of the right to use licenses; and the other remedial measures such as: Forcible recall of “.vn” domain name;
Forcible refund of illicit profit earned through the commission of administrative violations; Forcible correction
of untruthful or misleading information of administrative violations. The Decree comes into effect on January
01, 2014.

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Besides the promulgation of Decree No. 185/2013/ND-CP, the Prime Minister also
promulgated Decree No. 174/2013/ND-CP, dated November 13, 2013, on sanctioning
administrative violations in the fields of posts, telecommunications, information
technology and radio frequencies, of which Article 74 stipulating a fine between VND
100,000,000 to 140,000,000 shall be imposed for the acts of cheating on e-commerce, or
currency trading, credit mobilization, trading and paying shares via Internet in order to
appropriate illegally the properties of organizations and individuals. Goes along with the
fines, the subjects of administrative violations may be imposed additional sanctions such
as confiscation material evidences, means of administrative violations and other remedial
measures such as forcible refund illicit profit earned through the commission of
administrative violations.
2. Criminal sanctions in e-commerce
Some provisions of the Joint Circular No. 10/2012/TTLT-BCA-BQP-
BTP-BTT&TT-VKSNDTC-TANDTC
• The determination of consequences of criminal acts including
physical and non-physical consequences (causing property
damages beside the illegal apropriated properties)
• Property damages caused by crimes, including direct and
indirect
Factors to determine and frame the punishment
• In case the victim can not be identified due to objective reasons
• But basing on collected materials and evidences, defining that
the arrestee committed an offense
• -> ..., investigation, prosecution and trial would be proceeded.
Identification of victim
• Stipulating that "Electronic data can be used as an evidence"
• Stipulating sequences to collect and keep the electronic means
which contain electronic data
• Stipulating the copy of electronic data and the transformation
of data into evidence
Sequences, procedures of collecting evidence
(electronic data)

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Detailing contents of Article 226b - Penal Code
The crime of using computer networks, telecommunications networks,
Internet or digital devices to appropriate property
- Making
counterfeit
bank cards
- Illegally
access to
accounts
Cheating in e-commerce means
using deceitful rackets, giving false
information about a product, a
matter, a field in e-commerce ... in
order to create confidence for the
property owner or property
manager to make them believe that
the information is true and buy, sell
or invest in these fields.
Other acts situplated at Point đ
Clause 1 Artilce 226b includes:
- Sending a fraud message for a prize to
appropriate fees for message
servicesbut there is no prize in reality ;
- Avertising to sell goods on the
Internet, telecommunication networks
without delivering or delivering a
wrong quantity or kind of goods, or
delivering goods with lower quality
than advertised
- Similar acts
Sentenced to
between 3 &7
years
imprisonment
• To appropriate a property valued at between VND 50,000,000 to
200,000,000, or
• Causing physical damage worth between VND 50,000,000 to
500,000,000
Sentenced to
between 7 &15
years
imprisonment
• To appropriate a property valued at between VND 200,000,000 to
500,000,000, or
• Causing physical damage worth between VND 500,000,000 to
1,500,000,000
Sentenced to
between 12 & 20
years
imprisonment
• To appropriate a property valued at VND 500,000,000 and above
• Causing physical damage worth VND 1,500,000,000 and above

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I. VIETNAM'S B2C MARKET SIZE IN COMPARISON WITH THE WORLD
1. United States
In 2013, the US Ministry of Commerce announced online retail sales reached $264
million, raised 17% from $222.5 million in 2012. This is similar to the figure issued by
eMarketer (a company of market research in the US) in September 2013 which totaled
$262.3 million, up 16.3% over 2012. Therefore, US has continued to lead the world in e-
commerce retail market with 156.1 million online shoppers2
and average online purchase
per shopper was $2,466 in 2013.
US B2C e-commerce sales 2013 3
Source: www.eMarketer.com
US B2C e-commerce sales forecasts over 2014 - 2017
Year 2014 2015 2016 2017
Growth rate forecast (over previous years) 14.6% 14.2% 13.6% 12.8%
B2C e-commerce sales forecast ($billion) 300.5 344.4 391.2 441.3
2
Internet users age 14 and more; have made at least one online purchase
3
Including products or services ordered using the Internet, regardless of the method of payment or fulfillment;
excluding travel and event tickets.

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2. Japan
According to the statistics provided by Commerce Policy and Information Department,
Japan Ministry of Economy, Trade and Industry (METI) in 2013, e-commerce sales grew
evenly 17% over the period of 2005 - 2012 and was expected to increase by 10% in the
next 5 years. In 2012, total B2C e-commerce sales reached 9.5 thousand billion Yen (or $
92.3 billion4
, increased 12.5% from 2011). Based on METI’s estimated growth rate of
10% from 2012, B2C e-commerce sales could reach $101.5 million in 2013. In 2013,
eMarketer also estimated that Japan's B2C e-commerce sales accounted for $118.59
billion.
Regarding the findings about the market share of e-commerce, all business sectors
increased, the retail sector topped at 53% and the information and communication sector
ranked second at 24% therein.
Japan’s E-commerce sales share by business line
Source: Survey of Commerce Policy and Information Department, METI
4
Converted at the exchange rate of $1 = JPY 104.71

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3. China
Periodic report on economic situation issued by China Ministry of Commerce in Quarter
3, 2013 stated online retail sales grew by 34.7% in the first 9 months in comparision with
the previous year, approximately RMB 1.3 thousand billion (equal to $214.2 billion5
)
If the online retail market continued to increase 35% in Quarter 4, 2013, China e-
commerce sales would reach $282 billion in 2013 and surpass the US to become the
world’s largest online retail market.
Meanwhile Global E-commerce Report by eMarketer revealed China’s B2C e-commerce
sales accounted for $ 181.62 billion, ranking the second of the world after the US. China
had now 270.9 million online buyers who had made at least one purchase in 2013.
China’s B2C e-commerce sales over 2011 - 2016 6
Source: www. eMarketer.com
5
Converted at the exchange rate of $1 = RMB 6.07
6
Figures include travel, digital downloads, event tickets, sales from e-commerce businesses that occur over B2C
platforms; excludes gambling; excludes Hongkong.

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4. India
According to eMarketer, in 2013, the world’s 2nd
largest population country was
increasing in the B2C e-commerce transaction with a growth rate of 34.6%, the retail
sales7
reached $16.32 billion in 2013. eMarketer indicated every Indian digital buyer
spent averagely $665 online while 23,5% of India’s population using Internet.
Online shopping in India in the period of 2012-2016
2012 2013 2014 2015 2016
Estimation of Online buyer
(million people)
19.2 24.6 30.0 36.2 41.8
Estimation of Online purchase
per online user (USD)
632 665 691 708 724
5. Indonesia
According to eMarketer’s Global E-commerce Report released in July 2013, Indonesia’s
B2C e-commerce sales rose the fastest in Asia Pacific at 71.3 %.
Indonesian’s average e-commerce sales per online buyer are 391 USD, increased 54 USD
in comparision with 2012. Market forecast for 2015, each online buyer will spend
approximately 480 USD for online shopping.
B2C e-commerce sales over 2012 - 2016 (Unit: $ billions)
7
Digital travel sales represent roughly 80% of B2C e-commerce sales
1.04
1.79
2.60
3.56
4.49
2012 2013 2014 2015 2016

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6. Australia
Australia’s B2C e-commerce market is growing robustly. The estimation of eMarketer
shows that, e-commerce retail sales will catch $ 31.24 billion by 2016. In 2013, B2C e-
commerce sales accounted for $ 26.77 billion, increased $1.51 billion compared with
2012. The growth rate was approximate 6%.
Australia’s B2C e-commerce sales over period 2013 - 20168
Also indicated by eMarketer, the goods and services such as tourism, entertainment,
fashion and apparels were mostly purchased by online shoppers, made up ¼ of the e-
commerce retail sales.
Best Online Purchases in Australia in 2013
(Unit: AUD bil.)
8
This figure includes travel, digital downloads and tickets and excludes gambling, converted at the exchange rate of
US $1 = AUD 0.97

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7. Vietnam
7.1. Estimation of Vietnam’s B2C e-commerce sales in 2013
In 2013, VECITA, the Ministry of Industry and Trade collected data from the outstanding
e-commerce firms. The survey’s result revealed that the estimation of e-commerce sales
per online buyer accounted for approximately US $120 in 2013. Purchasing items were
fashion, cosmetics products (62%), technology and electronic products (35%), household
products (32%), air tickets (25%) and others. In Vietnam, most of online shoppers paid in
cash (74%), while payments via bank accounts and via intermediate payments in e-
commerce websites were 41% and 8% respectively.
Besides, in 2013, VECITA conducted the survey to 781 Internet individual users about
their online shopping status in 2 big cities (Hanoi and Ho Chi Minh city). 57% of Internet
users purchased items online and the B2C e-commerce sales were estimated $ 2.2 billion.
Vietnam B2C e-commerce sales estimates 2013
Vietnam
population
2013
Internet users
penetration (%
population)
E-commerce sales
per online buyer
2013
Online buyer
penetration
(% Internet
users)
B2C e-commerce
sales
90
mil.people
36% $ 120 USD 57% $ 2.2 billion
Source: Survey of E-commerce and Information Technology Agency
7.2. Estimation of Vietnam B2C e-commerce sales 2015
Forecasting by 2015, Vietnam will have 40 - 45% of Internet users. Goes along with the
increase of Internet user in 2015 as well as the economical growth rate, the e-commerce
legal framework will be completed, the development trend of logistic infrastructure and
payments will increasingly be concerned. According to the findings, the rate of Internet
users purchasing items online is predicted to increase by 2015.

28
Based on the above-mentioned figures and an estimated increase of $ 30 in each online
consumer’s spending in 2015 in comparision with 2013, Vietnam B2C e-commerce sales
will reach around $ 4 billion.
B2C E-commerce sales forecasts 2015
Vietnam
Population
2015
Internet
user
penetration
(%
population)
2015
E-commerce
sales per
online buyer
2015
Online buyer
penetration (%
Internet user)
B2C e-commerce
sales 2015
Growth
level
Rate
93 million
people
45% 150 USD High 70% $US 4.3 billion
Moderate 65% $US 4.08 billion
Low 60% $US3.7 billion
Source: Forecasts by E-commerce and Information Technology Agency

29
II. E-COMMERCE APPLICATION IN COMMUNITY
According to VECITA survey, 702 out of 781 Internet users (92%) go online daily.
Frequency of Internet using in Vietnam
Source: Survey of E-commerce and Information Technology Agency 2013
Laptop and mobile phone continued to be the most popular devices to access Internet in
big cities (60% and 50% respectively).
Devices to access Internet
46%
60%
50%
12%
Desktop Laptop Mobile phone Other devices

30
According to the survey, 87% go online to update information, 73% use social network or
forum, 71% access e-mail, 20% shop online.
Purposes of accessing Internet
2. Participation in e-commerce activities in community
Surveys of E-commerce and Information Technology Agency in 2013 about online
shoppers indicated that 61% of them purchased items online via sales e-commerce
websites, 51% bought via group-buying websites, 45% via social forums, 19% via e-
marketplace websites and 6% via applications on mobile.
Online purchase methods
87%
58%
66%
37%
71%
73%
20%
70%
60%
Update information
Research & study
Watch movies, photos, listen to music
Play Games
Access email
Participate in forums or social…
Buy & sell online
For work purpose
Others

31
Online purchase by genders
The managers and office staffs were frequent online purchasers (41%). This results from
the fact that they do not have much time for traditional shops due to the official working
time, however, they do have time to access Internet, followed by students (37%).
Online purchase by occupations
The popular online products are clothes, shoes and cosmetics accounted for 62%. The
second most popular categories were technology products (35%), followed by household
products (32%) and air tickets (25%) and etc.
Male
41%
Female
59%
41%
7%
37%
15%
Manager/Office
staffs
Sales/Production
staffs
Students Others

32
Popular online products on e-commerce websites
Cash was a major payment method in online transaction (74% of respondents); 41% of
answerers transferred via bank, 11% used bank accounts, 9% used mobile/game cards
and only 8% use electronic wallet.
Payment methods in online shopping
3. Effectiveness of applying e-commerce in community
The survey’s results showed that 5% of online purchasers were very satisfied, 29% were
satisfied, 62 % felt neutral and 4% were dissatisfied.
74%
8%
41%
9% 11%
Cash on deliveryElectronic wallet Bank transfer Mobile/Games
cards
Payable cards

33
Satisfaction of online purchasers
The obstacles of online shopping to respondents were the quality of products or services
worse than advertised (77%), price not lower than buying from traditional shops (40%),
unprofessional logistic services (38%), afraid of personal privacy disclosure (31%),
complicated online order procedures (29%).
Obstacles of online shopping
2%
20%
29%
31%
38%
40%
77%
Others
Unprofessional website design
Complicated online order procedures
Concerns over personal privacy
disclosure
Unprofessional shipping & delivery
service
Price (not lower than traditional
shopping/not clear stated)
Product quality worse than advertised

34
Reasons for people not shopping online
Along with the obstacles of online purchase, results of the survey indicated the reasons
why people did not purchase online including: the difficulties in examining quality of
products, the features of products not as advertised (59%); buying in stores easier and
faster (45%); not having trust insellers (41%); not having enough information to make
purchase decisions (38%); not having credit cards or other payable cards (37%).
However, among 781 respondents, 88% will continue to purchase items online in the
future. 12% remaining will go back to conventional shopping.
Continue to purchase items online or not
6%
6%
20%
22%
26%
37%
38%
41%
45%
59%
Unable to use online shopping functions
Low internet connection
Complicated online oder procedures
Never try
No online selling/buying
Not having credit cards or payable cards
Not having enough information to…
Not having trust in sellers
Easy and fast to buy in stores
Difficult to examine quality of products
88%
12%
Yes No

36
I. ADMINISTRATION OF E-COMMERCE WEBSITES
1. E-commerce administration portal
The website address www.online.gov.vn is the E-commerce Administration Portal. Its
main function is to provide online public services for the traders, organizations,
individuals who own e-commerce websites to implement the administrative formalities of
the Ministry of Industry and Trade according to the provisions of laws. In addition, it also
provides information about the e-commerce for the viewers. All the information provided
including: the list of e-commerce websites have been notified or registered; the list of the
traders and organizations who have already registered and provided trust evaluation
services for the e-commerce websites; the list of e-commerce websites which were
complained for the violations of laws; the list of e-commerce websites violated the laws.
E-commerce Administration Portal was officially put into operation from July 1st
, 2013
according to the Decree No.52/2013/ND-CP on E-commerce.
The status of notification and registration profiles
on E-commerce Administration Portal
Status Number of records in 2013
Notification Registration
Suspending 275 24
Additional requirement 279 100
Cancellation
notification/registration
102 118
Approved 202 116
Total 858 358
Approval profiles rate9
(%)
24% 32%
Source: www.online.gov.vn
According to the statistics of E-commerce Administration Portal, by the end of 2013,
there were 202 e-commerce sale websites which had been approved of notification,
accounting for 24% of total records; and 116 e-commerce service websites which had
been approved of registration, accounting for 32%.
9
Total approved profiles are calculated based on total notification and registration profiles to Ministry of Industry
and Trade.

37
2. The models of e-commerce service websites on registration
Also according to the findings, by the end of 2013, in total of 116 confirmed registration
e-commerce websites, there were 90 websites offered e-commerce service10
according to
the model of e-marketplaces, 13 of online sale promotion websites and 13 of combined
model (including from 2 to 3 models: e-marketplaces, online sale promotion websites,
and online auction websites).
The number of websites offering e-commerce services in different models
3. List of e-commerce websites in recommending consumer’s caution and violation
of law
The list of e-commerce websites recommending consumer’s caution and violation of law
had been informed on E-commerce Administration Portal. Until the end of 2013, there
were 2 e-commerce websites on the black list because of not having notification and
registration procedures to the Ministry of Industry and Trade.
In addition, the violation behavior warning of some e-commerce websites based on
consumers’ feedbacks had been provided on E-commerce Administration Portal as well.
10
Website offering e-commerce services combined of three kinds as follow: e-marketplace, online auction website,
online sale promotion website.
13
13
90
Combined website
Online sale promotion website
E-marketplace

38
Some popular violations according to consumer’s feedback
on E-commerce Administration Portal
No. Violations Percentage
rate (%)
1 Conducting e-commerce website without notification or registration 62,3%
2 Organizing marketing and promotion network for e-commerce services
in which each participants shall have to pay an initial amount of money
to buy services and receive commission, bonus and other economic
benefits from mobilizing others join the network
20,3%
3 Violation of information on e-commerce websites 7,2%
4 Using link website to provide conflicting or incorrect information
compared with published information in website areas to which are
linked this link
4,3%
5 Trading in counterfeit prohibited goods 2,9%
6 Violation of transactions on e-commerce websites (eg: payment fraud) 1,6%
7 Making corrupt use of e-commerce websites’ operating to raise capital
illegally from other traders, organizations and individuals
1,4%
An example warning posted on the E-commerce Administration Portal

39
II. THE STATUS OF E-COMMERCE WEBSITES
In 2013, VECITA made a survey of traders and organizations owing e-commerce service
websites all over the country and collected a total of 164 questionnaires.
1. General overview
In 164 e-commerce service websites participating in the survey, the main model was
primarily online store (60%). The followings were classified advertisement (45%),
buying in group (19%) and forum (18%).
E-commerce service websites in operation models
1.1. Investment capital
78% of e-commerce service websites were established by their own budget, 14% by the
state budget and 8% of them was received from the foreign investment capital.
Investment capital for e-commerce websites
1.2. Products, services introducing on the websites
60%
45%
19% 18% 18%
0%
20%
40%
60%
80%
Online stores Classified
advertisement
Buying-in-group Forum Others
Enterprises
Foreign investment
Others78%
14%
8%

40
Clothing, footwear, cosmetics were the most commonly sold products on the e-commerce
websites, accounted for 79% of surveyed sites. This proportion represented a
correspondence between the supply and demand, of which 62% of people chose to
purchase this kind of product online.
The types of products or services introducing on e-commerce websites
Source: Data gathered by E-commerce and Information Technology Agency 2013
1.3. The tools and supporting utilities on e-commerce websites
24%
24%
52%
52%
55%
63%
64%
67%
70%
70%
73%
79%
Miscellaneous products
Miscellaneous services
Entertainment
Lumber and other construction material
Machinery, auto and motor vehicles
Flowers, gifts
Foods, milk
Books, stationery
Travel tourism
Home appliances
Computer, mobile and electrical equipment
Clothing, shoes and comestic
8.9%
10.1%
8.7%
9.4%
6.5%
7.5%
1.0%
2.8%2.8%
0.4% 0%
1.9%
3.5%
0% 0.1%
11.6%
9.7%9.5%
0.1%
5.9%
Payment
Shipment
Warranty
Deliveringgoods
Cancellinggoods
Confirmingorderviaemail
ConfirmingorderviaSMS
Storemanagement
Ordermanagement
Deliverycontrolling
Billofladingcontrolling
Trustevaluation
Productevaluation
Digitalsignature
Supportingtransactionof…
Online…
Advertisement
Socialnetworkintegration
Storetemplates
Shoppingcart

41
1.4. The types of Advertisement
The most popular type of advertisement which were chosen by enterprises including the
social networks (87%), followed by search engines (84%). Especially, the number of
enterprises advertising on television was only 13% due to its expensive.
The types of advertisement on e-commerce websites
eMarketer was estimated that 1.61 billion people would log on social networks at least
once per month, from a variety of different electronic media in 2013, up 14.2% compared
to 2012 and it was expected to increase continuously in the coming years. By 2017, 2.33
billion people are predicted to use social networks by eMarketer.
The number of social networking users in the world
(Units: billion people)
Source: www.eMarketer.com, November 2013
0% 20% 40% 60% 80% 100%
Others
Television
Newspaper
Online news
Connection to other sites
Search engines
Social networks
13%
13%
25%
58%
61%
84%
87%
2012 2013 2014 2015 2016 2017
1.41 1.61 1.82 1.99 2.16 2.33

42
According to ComScore, an organization specializes in measuring and evaluating the
effectiveness of online marketing, Facebook was a social network having the biggest
number of unique visitors in Vietnam (11.8 million) in April 2013, followed by Zing Me
(attracting 5.3 million unique visitors). In Vietnam, the social network is growing and
spreading rapidly. Enterprises use social networking sites such as Facebook, Linkedin,
ZingMe...to promote their own websites by establishing Banner Ads or Fan Page, etc. ...
Top ten social networking sites of visitors in Vietnam
No Social Network Total unique visitors
(Millions)
Total visits
(Millions)
1 Facebook 11,8 345,3
2 Zing Me 5,3 50,7
3 Blogger 5,3 15,5
4 Wordpress.com 2,8 8,1
5 Diendanbaclieu.net 2,0 3,0
6 Kenhsinhvien.net 1,5 2,3
7 LinkedIn 1,1 3,1
8 Tamtay.vn 0.7 1,6
9 Ketnoi.com 0,7 0,9
10 Blogtruyen.com 0,6 3,7
Source: www.comscore.com, April 2013
Facebook Banner Ads
Source: Information gathered by E-commerce and Information Technology Agency 2013

43
According to ComScore, in April 2013, in the ranking of the websites that have the
largest number of visitors in Vietnam, Google and Yahoo stayed in the first and second
with 15.5 and 13.1 million unique visitors respectively. Advertising via search engines
such as Google, Yahoo are also popularly chosen by e-commerce enterprises. They can
use the search engines to advertise through the user’s searching keywords. Two main
forms of advertising via search engines are SEO - Search Engine Optimization11
) and
PPP - Pay Per Click12
). The advertising via search engines can be done at the cost of
flexibility, depending on the budget and as the number of searches in the areas that
businesses care about.
A type of advertisement via Google search engine
Source: Information gathered by E-commerce and Information Technology Agency 2013
2. Information Technology Infrastructure
The software such as accounting, finance and firewall and anti-virus were tools
commonly used in most of the business survey with the proportion of 90% and 87%.
11
SEO (Search Engine Optimization): is the process used to increase the amount of visitors to a website by obtaining a high-
ranking placement in the search results page of a search engine
12
PPC (Pay Per Click): a form of online advertising where the advertiser only pays if someone clicks on their ads.

44
The rate of software used in business administration
Information security measures
0% 20% 40% 60% 80% 100%
Others
ERP
SCM
HRM
CRM
Accounting
21%
18%
21%
45%
45%
90%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Others
Digital signature, digital certificate
Hardware
Anti-virus
Firewall
9%
36%
45%
84%
87%

45
3. Payment infrastructure
The development of payment systems has greatly contributed to make online shopping
more conveniently and easily. In terms of 164 surveyed e-commerce enterprises, 48% of
e-commerce websites had integrated online payment function. Regarding the remaining
websites which had not been integrated online payment functions, over half of them
reveal that they are going to integrate this function in the future. It can be said that this
rate will tend to increase rapidly in the near future.
The percentage of e-commerce service websites having online payment function
Online payment methods are chosen to use in business
48%
22%
30%
Integration
None
Going to have
Ngan
luong
27%
Bao Kim
24%
Onepay
9%
Smartlink
9%
Others
31%

46
4. Human resource s
According to the survey results of 164 e-commerce websites, there were an average of 38
employees in one enterprise, of which the number of technical staffs accounted for 24%,
and the number of customer relations employees accounted for 34%. The above results
indicate that the e-commerce business model does not require businesses to have great
personnel resources to set up its business.
The rate of staffs in e-commerce enterprises
The majority of surveyed enterprises have difficulty in recruiting staffs specializing in IT
and e-commerce. Form of staff training is still on-site training depending on the job
demand.
Enterprises having difficulties in recruiting
Technical staffs Customer relations
employees
Others
24%
34%
42%
59%
49%
0%
20%
40%
60%
80%
Yes No

47
Forms of Training IT and E-commerce
5. The operating costs of e-commerce service websites
The survey results showed that the most operating cost of e-commerce service website
was for human resource, accounting for an average of about 50% of the total cost of
operating websites per year.
The percentage of operating cost in e-commerce websites
4.55%
15.15%
33.33%
90.91%
No training
Open class
Send employee out for training
On-site training to meet requirements
Infrastructure
Human
resources
Advertisement Others
1/8/2012 25% 47% 22% 6%
1-8/2013 15% 54% 17% 14%
0%
10%
20%
30%
40%
50%
60%

48
6. The operational status of e-commerce service websites in different types
6.1. Online promotion website
According to the data were provided by enterprises, the total revenue of 38 online
promotion websites in 2013 were about 774 billion VND. Of which, hotdeal.vn was a
leader in the market, making up 54% in the total revenue. Muachung.vn and nhommua.vn
accounted for 26% and 3% respectively.
Market share of online promotion website in terms of revenue
Source: Data provided by enterprises in 2013
Hotdeal.vn led in the surveyed website list with the savings amount of 52% of the market
savings, followed by muachung.vn (37%), sieumua.com (6%), dealvip.vn (2%) and
cungmua.com (1%).
Market share of online promotion website surveyed
In terms of amount of savings
hotdeal.vn
54%
muachung.vn
26%
nhommua.vn
3%
others
17%
hotdeal.vn
52%muachung
.vn
37%
others
11%

49
The number of coupons (voucher) which had been sold by the online promotion website
in 2013 was 6.378 million vouchers, decreasing more than 50% compared to 2012.
Hotdeal.vn, muachung.vn and nhommua.com accounted for 46%, 24% and 14%
respectively.
Market share of online promotion website surveyed by the number of coupons
6.2. E-marketplaces
The total revenue in 2013 of 116 e-marketplaces gained approximately 323 billion VND.
Of which, the main source of revenue was charged per order (22%), Ads charge (20%),
membership fee (18%), etc... The top revenue of surveyed websites was chodientu.vn
(29%), followed by lazada.vn (22%), vatgia.com (15%), ivivu.com (14%) and enbac.com
(3%).
The structure of revenue components of E-marketplace
46%
24%
14%
16%
hotdeal.vn
muachung.vn
nhommua.com
others

50
Top 5 surveyed e-marketplaces in terms of revenue
6.3. Online auction website
The total transaction value of 10 online auction websites surveyed in 2013 was about
5.38 billion VND. Of which, ebay.vn placed the lead with 46% of total successful
transactions value, followed by 5giay.vn, accounted for 41%.
Market share of online auction websites surveyed
in terms of successful transactions value

52
I. GENERAL INFORMATION
In 2013, Vietnam E-commerce and Information Technology Agency (VECITA) - the
Ministry of Trade and Industry sent out the survey questionnaires about the status of e-
commerce application to more than 3270 enterprises nationwide.
The respondents in the survey varied according to the different business sectors, scales
and industries. The survey found that roughly most of the respondents were 72% of
employees, followed by 6% of managers, directors accounted for 22%.
Survey answerers
Source: Survey of Vecita in 2013
The scale of enterprise participating in the survey classified into 3 categories: large
enterprises (300 or more employees), small and medium enterprises - SMEs (with less
than 300 employees). In 2013, 90% of large enterprises and 10% of SMEs surveyed.
The scale of enterprises over years
85%
94% 94%
89% 90%
15%
6% 6%
11% 10%
75%
80%
85%
90%
95%
100%
105%
2009 2010 2011 2012 2013
SME
Large Enterprises

53
Regarding the type of survey respondents, 49% of them were the limited liability
companies, the joint stock companies accounted for 31%, while the rest of respondents
such as the private enterprises, the general partnerships and the other types of enterprises
accounted for 14%, 1% and 6% respectively.
Types of enterprises surveyed in 2013
The three sectors having more enterprises participating in the survey were industry
(23%), wholesale and retail (21%), and construction (17%). In 2012, the industrial sectors
accounted for only 16%, wholesale and retail were 17% and construction was 14%.
Business sectors of the enterprises surveyed in 2013

54
II. THE READINESS OF E-COMMERCE APPLICATIONS IN ENTERPRISE
1. The usage of computer in enterprises
According to the survey result in 2013, 100% of surveyed enterprises equipped with
computers at work. The survey findings revealed that 10%, 16% and 19% of enterprises
got the number of more than 50, 21-50 and 11-20 computers respectively.
The number of computers in enterprises over the years
The number of computers in enterprises by regions
50%
23% 21%
6%
72%
16%
9%
3%
52%
21%
16%
11%
55%
19% 16%
10%
1-10 11-20 21-50 Trên 50
2010 2011 2012 2013

55
In conformity with the findings, 100% of the respondents used Internet, the most popular
method of Internet connection was ADSL (78%), followed by leased line 22%. In
general, there are no significant differences in the Internet usage compared to the
previous year.
Internet connection methods in enterprises 2013
Internet connection methods by regions
The most popular internet connection method was ADSL, Can Tho City had the highest
rate of ADSL connections in the country with 98%, followed by Hanoi (85%), Da Nang
(84%), Ho Chi Minh City (82%) and Hai Phong (67%).
78%
22%
ADSL Leased line
85%
15%
82%
18%
67%
33%
84%
16%
98%
2%
0%
20%
40%
60%
80%
100%
120%
ADSL Leaseline
Ha Noi Ho Chi Minh
Hai Phong Da Nang
Can Tho

56
3. The usage of email
Email is one of the most common utilities on the Internet. According to the survey results
in 2013, 100% of enterprises used email for their business purposes, 3% higher than in
2012 (97%).
Email usage for business purpose of enterprises
Email usage for business purpose of enterprises in different sizes 2013
29% of SMEs answered their email usage levels of 11% - 20% to support for their
business purposes, 23% of respondents used email to support more than 50% of these
purposes. In the large enterprises, 26% and 17% of them used email for their business
purposes of 21%-50% and more than 50% respectively.

57
4. Information security and data privacy
4.1. Information security
86% of enterprises used antivirus software, 53% of them used firewalls, followed by 26%
using hardware measures to ensure the information security. The percentage of
enterprises using digital signature applications increased by 8% in 2013 compared with
2012 (31% in 2013 compared with 23% in 2012).
Methods of information security
Methods of information security by business size

58
4.2. Data privacy
According to the survey in 2013, the results showed that 73% of surveyed enterprises
having methods to protect the privacy information varied according to different tools
such as firewalls, software, hardware and digital signature.
Privacy policy
There is a gap between the large enterprises and SMEs in the implementation of methods
to protect privacy information. 80% of large enterprises adopted methods to protect
privacy information, while this percentage of SME enterprises accounted for 70%.
Data privacy policies by business size in 2013
63%
27%
53%
47%
77%
23%
73%
27%
Yes No
2010 2011 2012 2013

59
5. Staffing for e-commerce
In 2013, the proportion of enterprises having e-commerce specialized staffs was 65%,
increased by 14% compared with 2012.
Percentage of e-commerce specialized staffs in enterprises over years
Regarding the findings, two business sectors had the highest rate of e-commerce
specialized staffs (accounted for 80%) including finance, real estate and entertainment.
The lowest field was wholesale and retail with 58%.
Rates of staffs responsible for IT
33%
20% 23%
51%
65%
2009 2010 2011 2012 2013

60
Enterprises owing websites by business sectors in 2013
Regarding IT and e-commerce training for employees, the most common training method
in 2013 was the on-site training with the highest rate of 53%. 26% of enterprises chose to
send employees out for training, 14% of enterprises opened classes for staff.
Enterprises’ IT and E-commerce training methods for employees in recent years
In 2013, the proportion of enterprises had no application of e-commerce or IT training for
staff decreased to 27% compared with the previous year (2012 and 2011 were 31% and
49% respectively). In contrast, the proportion of enterprises that sent employees out for
training or opened class increased comparing to the previous year, respectively 26% and
14%. The method on-site training was more popular for enterprises in the last 2 years,
(53% in 2012 and 54% in 2013).

61
IT and e-commerce training methods in recent years
III. E-COMMERCE APPLICATION STATUS IN ENTERPRISES
1. E-commerce software application
According to survey results in 2013, two groups of software were most commonly used
in business included accounting, financial software accounted for 87% and human
resource management (57%).Rate of enterprises applying software in 2013

62
In term of business sizes, the usage of software between large enterprises and SMEs were
58% and 76% respectively. Meanwhile, the application of financial accounting software
companies were approximately 88% and 90%.
Software usage of enterprises in diffirent business sizes in 2013
2. Establishment and utilization of websites
In 2013, the proportion of enterprises owning websites accounted for 45%, the proportion
of enterprises expected to build their websites accounted for 9%.
Rate of enterprises owning websites in recent years
In 2013, most websites were owned by enterprises operating in the financial and real
estate sectors accounted for 70%, followed by entertainment sectors with 68%, education
and training sectors with 59%.

63
Enterprises owing websites by business sectors
Frequency of websites update in enterprises over the years
Frequency of information updates of enterprises’ websites
Daily Weekly Monthly No update
Business sizes
SME 58% 21% 14% 7%
Large enterprises 45% 26% 24% 4%
Regions
Hanoi 68% 13% 12% 7%
Ho Chi Minh city 48% 22% 24% 6%
Other region 52% 23% 18% 7%

64
In 2013, there were major changes in information updates of enterprises’ websites by
regions, Hanoi got the most frequent daily update rate with 68%, 20% higher than in
2012. Meanwhile, Ho Chi Minh City retained the frequency of website updates almost
unchanged compared with the previous year. In other regions, the proportion was slightly
increased by 2% compared to 2012 (2012 was 50%).
Rate of enterprises’ website functions in 2013
Rate of enterprises’ websites functions between 2012 and 2013
Compared with 2012, the rate of enterprises had their websites to introduce their business
and products in 2013 increased, 96% and 92% respectively (in 2012 this rate was 95%
and 89%).
In 2013, surveyed enterprises could estimate their websites, regarding to four options to
choose. The ranking of each option increases according to the e-commerce functions in
the websites. According to the survey results, the number of enterprises with professional
website in level 2 reached the highest rate of 41%. The number of websites at level 3
96%
41%
56% 56%
92%
18%
Enterprises
Introduction
Product
introduction
Customer
services
Recruiment Product
introduction
Online payment
95
89
38
17
96 92
41
18
0
20
40
60
80
100
120
Enterprises
introduction
Product introduction Online orders Online payments
2012 2013

65
accounted for 26% and level 1 was 26% in 2013, the rate of websites stayed in level 4
being only 7%.
Enterprises’ self-evaluation about their websites
3. Enterprises participating in e-marketplaces
The proportion of enterprises participating in e-marketplaces accounted about 12% in
2012.
Rate of enterprises participating in e-marketplaces over the years
In term of the business sectors, the rate of enterprises in finance, estate and industry
sectors joining e-marketplaces stayed in the highest rate of 28% and 20% respectively.
The transportation sector was in the lowest rate to participate in e-marketplace with only
10%.
26%
41%
26%
7%
0%
10%
20%
30%
40%
50%
1 2 3 4
12%
14%
9%
12% 12%
0%
5%
10%
15%
2009 2010 2011 2012 2013

66
Rate of enterprises participating in e-marketplaces by business sectors in 2013
85% of enterprises answered the efficiencies of participating e-marketplaces were
moderate or good levels, 15% respondents evaluated these efficiencies in low levels.
Effectiveness of participating in e-marketplaces
According to survey results, the most of 10 well-known e-marketplaces could be listed as
vatgia (22%), Alibaba (14%), ecna (5%), 5giay (5%), 123mua (4 %), enbac (3%),
ChoDienTu (3%), muaban (3%), rongbay (2%) and ebay (2%).

67
The 10 popular e-marketplaces well-known by enterprises
4. Receiving and placing orders via electronic means in 2013
The number of placing orders and receiving orders through the website of enterprises
increased in 2013 compared with previous years, this rate were 50% and 35%
respectively, meanwhile in 2012 were 29% and 33%.
Rate of enterprises receiving and placing orders via electronic means
Enterprises use
electronic means
Telephone Fax Email Website
Receiving orders 94% 70% 83% 35%
Placing orders 95% 67% 83% 50%
Receiving orders via electronic means in enterprises
In 2013, the rate of enterprises had phone usage to receive, store and process information
at the same time of orders accounted for 94%, followed by 83% using email, fax and
website 35% to 70% respectively.
22%
14%
5% 5% 4% 3% 3% 3% 2% 2%
0%
5%
10%
15%
20%
25%
86
71 70
29
94
70
83
35
Telephone Fax Email Webiste
2012 2013

68
The number of enterprises placing order via electronic means are also corresponds to the
rate of electronic means used in the order received. Phone usage was accounted for 95%,
83% followed by email, fax and website 67% to 50% respectively.
Placing orders via electronic means in enterprises
Based on the result of 3,270 surveyed enterprises, 19% of firms said the rate of their
placing order through electronic means reaching over 50% compared to the total revenue
within the year. Meanwhile, 24% of companies were saying that the total value of their
placing order via electronic means ranged from 21% - 30% of their total revenue in 2013.
Value of orders enterprises receiving via electronic means
compared to the total revenue
Value of orders enterprises placing via electronic means
compared to the total expenses
87%
66% 68%
33%
95%
67%
83%
50%
Telephone Fax Email Website
2012 2013

69
IV. ENTERPRISES’ EVALUATION OF E-COMMERCE APPLICATION
EFFICIENCY
1. Investment in IT and E-commerce enterprises
In 2013, the investment rate of enterprise for IT and e-commerce were 42% for hardware
and 24% for software. The expense rate on training and other expense slightly increased
by 2% compared to 2012 (17% in 2013).
Cost structure for IT and e-commerce in enterprises 2013
In general, the investment structure for IT and e-commerce do not have much difference
compared to the previous year. This is also the general trend of IT applications and e-
commerce for years and there is no signs for turning point changes in IT and ecommerce
investment.
Expenditure structure on IT and E-commerce infrastructure of
enterprises over the years
41
26
18
15
42
24
17 17
0
5
10
15
20
25
30
35
40
45
Hardware Software Education Others2012 2013

70
2. E-commerce application efficiency
Surveyed enterprises were asked to answer four questions in order to evaluate the
efficiencies of e-commerce application: 1) Customer communication; 2) Advertisement
for enterprises; 3) reducing business expense; 4) increasing revenue and profits. The
point scaling for each criterion is from 0 (not efficient at all) to 4 (very efficient).
Efficiency of e-commerce application of enterprises
According to 2013 survey results, 41% of businesses said their revenue increased
throughout e-commerce channel, 13% decreased and 46% almost unchanged.
Particularly, the effectiveness of e-commerce review is relatively stable in the past few
years.
Trends of revenue from electronic means
2.3
2.35
2.4
2.45
2.5
2.55
Customer
communication
Enterprise
introduction
Lower expense Higher profit

71
Trends of revenue from electronic means by business sizes
3. Obstacles
The surveyed enterprises were asked to give scores to the following obstacles: 1) Human
resources’ failure to meet the requirements; 2) Incomplete legal environment; 3)
Undeveloped electronic payment system; 4) Weak operation of transport and delivery
service; 5) No network security; 6) Low social awareness and unfavorable business
environment. The point scale for each obstacle is from 0 (Not causes any negative
impacts) to 4 (causes the greatest negative impacts on business).
Evaluation on obstacles to e-commerce application
In term of survey results, the barriers of e-commerce in Vietnam in the period 2008 -
2013 indicated that the overall environment for the development of e-commerce had been
significantly changed. The average point of all obstacles dropped continuously over the
years with a GPA of 2:52 in 2008 to 2:15 in 2013. Analysis of the gap between the
highest and lowest points throughout period of each year shows that the difference was
narrowed down, the greatest obstacles were not much different from other obstacles.

72
Obstacles in e-commerce implementation in the period of 2009-2013
Obstacles 2009 2010 2011 2012 2013
Network security 2.83 2.54 2.38 2.45 2.35
Social awareness
and business
environment
3.07 2.55 2.36 2.47 2.42
Online payment
system
2.76 2.39 2.30 2.29 2.13
Human resources 2.68 2.32 2.26 2.06 1.90
Legal enviroment 2.69 2.29 2.25 2.21 2.05
Delivery services 2.56 2.30 2.11 2.25 2.07
Individual
awareness
2.89 2.49 - - -
IT and
Communication
Infrastructure
- - - -
Average point 2.78 2.41 2.28 2.29 2.15
The gap between
the highest and
lowest points
0.51 0.26 0.27 0.41 0.52

74
I. INTRODUCTION
E-commerce has already penetrated all fields of business and has closely connected with
the information technology and communications. Evaluating the status of E-commerce
has a significant impact on formulating of policies and laws, state management and
business activities. According to the Decision No. 1073/QD-TTg dated July 12th
2010
approving the Master Plan on E-commerce Development for the 2011 – 2015 Period, the
Prime Minister appointed Vietnam E-commerce Association (VECOM) to formulate E-
business Index.
E-business Index provides comprehensive, trustworthy and quantitative information to
outline the whole picture of e-commerce nationally as well as locally. In 2013, VECOM
continued to formulate this index in order to support the state agencies, organizations and
enterprises to estimate quickly the status of e-commerce application in the nationwide as
well as in the regions.
From the approaching of “demand”, E-Business Index (EBI) is the result of the survey of
e-commerce application among thousands of enterprises. EBI is formulated based on four
criterion groups: human resources and ICT infrastructure, business to customer
transactions (B2C), business to business transactions (B2B) and government to business
transactions (G2B).
Each criterion group is graded by the 100 point scaling with an assigned weight. The total
score of the assigned weight of all four groups is basic for evaluation and classification of
e-commerce application among localities. Each criterion in each group is also graded by
the 100 point scaling with an assigned weight to express the importance of each criterion
in an equivalent group.
Weights for each group as well as each criterion have remained unchanged in several
years to create favorable conditions for comparison.13
13
Detailed information available at htttp://ebi/vecom.vn

75
II. HUMAN RESOURCES AND INFORMATION TECHNOLOGY
INFRASTRUCTURE INDEX
Human resources and Information Technology Infrastructure Index (NNL & HT) is
measured based on several elements such as how the current human resources meet the
demand of information technology and e-commerce application among the enterprises,
the ability of recruitment of information technology and e-commerce employees, the
types of staff training, the proportion of employees in charge of e-commerce and
information technology, the propotion of employees using email frequently as well as the
other criterion groups on computer infrastructure, Internet access or investment for
information technology and e-commerce.
The average score of this index in 2013 was 61.5, the highest score was 76.0 and the
lowest score was 51.3. This result reflects that the human resources and information
technology in Vietnam are ready for e-commerce application. Also, the information
technology and communications infrastructure have already basically met the demand of
e-commerce implementation in almost localities.
The big cities do not only have the highest score of HR & IT index but also have scores
increasing faster than scores of the rest of other cities. Similar to 2012, Ha Noi and Ho
Chi Minh city were the two leading cities with the scores of 76.0 and 73.9, respectively.
In comparison with 2012, the score of Ha Noi had increased by 4.7 and the score of Ho
Chi Minh city had increased by 2.9. Followed by 71.8, 71.3 and 70,8 being Thua Thien –
Hue, Da Nang and Hai Phong respectively. In 2012, the score of Thai Nguyen was 68.7
and took the fifth place of the ranking. In 2013, the score of this province had increased
by 1.7 to reach 70.4, but only stayed in the seventh place of the ranking.
The five provinces having the lowest scores of HR & IT index are located in North
Mountain, Southwest and Central Highlands. They are namely Dien Bien (52.6), Lang
Son (51.9), Cao Bang (51.6), Hau Giang (51.5) and Dak Nong (51.3). However, with the
100 point scaling, the scores of these provinces are more than the average point.

76
Human resources and Information Technology Indexes
51.3
51.5
51.6
51.9
52.6
52.6
52.7
52.9
53.0
53.9
54.0
54.7
55.6
57.3
57.5
57.9
58.0
58.5
59.4
59.8
60.5
62.1
62.7
63.0
63.0
63.4
63.7
63.9
64.1
64.3
64.4
64.7
64.8
64.8
64.9
65.0
65.4
66.6
69.6
69.7
70.4
70.6
70.8
71.3
71.8
73.9
76.0
Dak Nong 47
Hau Giang 46
Cao Bang 45
Lang Son 44
Ca Mau 43
Dien Bien 42
Bac Can 41
Kon Tum 40
Binh Phuoc 39
Bac Lieu 38
Soc Trang 37
Ben Tre 36
Quang Ngai 35
Ninh Thuan 34
Yen Bai 33
Vinh Long 32
Phu Yen 31
Gia Lai 30
Hung Yen 29
Dak Lak 28
Ninh Binh 27
Tra Vinh 26
Kien Giang 25
Phu Tho 24
Binh Thuan 23
Ha Nam 22
Dong Thap 21
Lam Dong 20
Binh Dinh 19
Quang Ninh 18
Hai Duong 17
Tien Giang 16
Thanh Hoa 14
Long An 15
Dong Nai 13
Nghe An 12
BRVT 11
Bac Ninh 10
Can Tho 9
Khanh Hoa 8
Thai Nguyen 7
Binh Duong 6
Hai Phong 5
Da Nang 4
TT.Hue 3
Ho Chi Minh city 2
Ha Noi 1

77
III. B2C INDEX
This index is formulated basing on these main following elements: 1) use of email for
commercial activities such as contracting, advertisement, introduction of products and
enterprises, customer transactions, customer services… 2) set-up and operation of the
enterprise’s website…3) participation in e-marketplaces; 4) use of non-cash payment
means; 5) protection of individual information.
Enterprises having websites are evaluated by many important elements including: the
frequency of website updates, the number of related staffs, methods of website
advertisement…. Grading websites are also based on the main functions of websites such
as introduction of enterprise’s information, goods and services or online ordering
functions, online payment function and online customer services function…
The average point of B2C index is just 49.1. It is the lowest score in the total of EBI’s
four criterion groups, including NNL & HT index, B2C transactions, B2B transactions
and G2B transactions. The average point reflects the rate of enterprises not owning
websites (57%) higher than the enterprises owning websites (43%). On the other hand,
the quality and effectiveness of websites getting back to the owners are not high enough.
There is not much supporting for customers in the usage of payment means. The
enterprises do not pay their adequate attention to protect the personal information in the
online transactions.
Ha Noi was the leading city with the score of 61.7, increased 5.5 in comparison with the
figure of 2012. Followed by Ho Chi Minh city with 58.9, rose of 5.1; Hai Phong had
risen by 4.5 to reach 55.6.
There are 64% of localities staying under the average score; the gap between the highest
and the lowest score is 15.4. In terms of this transaction, some localities has increased
remarkably. For instance, the score of Thanh Hoa had increased from 49.0 in 2012 to
53.4 in 2013; The score of Nghe An had risen from 45.4 to 49.8 and the score of Binh
Phuoc had risen from 41.8 to 47.7.

78
B2C Transaction Indexes
40.2
42.6
42.7
43.3
44.0
44.1
44.3
44.6
44.8
45.0
45.1
45.2
45.5
45.6
45.7
45.8
46.0
46.3
47.0
47.2
47.5
47.7
48.1
49.3
49.3
49.4
49.5
49.5
49.6
49.8
50.2
50.4
50.5
51.3
52.7
53.4
53.9
54.1
54.4
54.4
54.7
55.3
55.5
55.6
55.9
58.9
61.7
Tra Vinh 47
Dien Bien 46
Tien Giang 45
Dak Lak 44
Soc Trang 43
Cao Bang 42
Hung Yen 41
Binh Dinh 40
Ca Mau 39
Kien Giang 38
Phu Tho 37
Ninh Binh 36
Ben Tre 35
Lam Dong 34
Long An 33
Phu Yen 32
Thai Nguyen 31
Bac Can 30
Yen Bai 29
Lang Son 28
Dong Thap 27
Binh Phuoc 26
Gia Lai 25
Ha Nam 24
Dak Nong 23
Kon Tum 22
Binh Thuan 21
Hau Giang 20
Bac Lieu 19
Nghe An 18
Quang Ngai 17
Hai Duong 16
Ninh Thuan 15
Dong Nai 14
Binh Duong 13
Thanh Hoa 12
BRVT 11
Vinh Long 10
Da Nang 9
TT.Hue 8
Quang Ninh 7
Khanh Hoa 6
Can Tho 5
Hai Phong 4
Bac Ninh 3
Ho Chi Minh city 2
Ha Noi 1

79
IV. B2B INDEX
This index focuses on the internal information technology application of enterprises,
especially the implementation of software including Enterprises Resources Planning
(ERP), Customer Relationship Management (CRM) and Supply Chain Management
(SCM). The implementation of these softwares requires the scientific management and
the determination of information technology application at all management levels as well
as the sufficient investments in information technology and e-commerce. In term of
successful application of these softwares, the enterprises can conduct e-commerce
activities at a large scale, safety and effectively.
Simultaneously, this index also focuses on the reality of receiving orders and placing
orders of enterprises on the Internet and the total value proportion of orders over the total
revenue of enterprises.
2013 has seen the two localities ranking the highest scores in the B2B transactions index
but they are not the biggest cities. Binh Duong has the score of 73.9 and becomes the
pioneer city, of which having the numbers of enterprises implement e-commerce
professional quite many. The follow province is Dong Nai with the score of 71.8. The
score of Ha Noi is 67.6, raise 1.8 scores compared to 2012; the score of Ho Chi Minh
City is 71.7 and increases 3.3 scores compared to the previous year.
Some provinces have the rapid increase in the number of enterprises implementing e-
commerce. For instance, Thai Nguyen increases 10 scores, from 55.4 in 2012 to 65.1 in
2013.
There are 28% of localities staying under the average score. The provinces having the
lowest scores are Dak Nong, Dien Bien, Kon Tum and Bac Can.

80
B2B Transaction Indexes
42.4
43.6
45.4
45.5
47.0
47.4
48.0
48.5
49.0
49.0
49.6
49.8
49.8
50.9
51.0
52.2
52.6
53.1
53.3
53.8
54.0
54.3
54.9
55.1
55.3
57.0
57.1
57.7
58.0
58.7
59.1
59.6
59.7
60.5
61.8
62.1
62.7
63.4
63.5
64.5
65.1
67.6
68.0
69.2
71.7
71.8
73.9
Bac Can 47
Kon Tum 46
Dien Bien 45
Dak Nong 44
Bac Lieu 43
Gia Lai 42
Soc Trang 41
Ha Nam 40
Ninh Thuan 39
Hau Giang 38
Ca Mau 37
Yen Bai 36
Binh Phuoc 35
Kien Giang 34
Ben Tre 33
Lang Son 32
Vinh Long 31
Dak Lak 30
Quang Ngai 29
Cao Bang 28
Tra Vinh 27
Binh Thuan 26
TT.Hue 25
Lam Dong 24
Dong Thap 23
Hung Yen 22
Binh Dinh 21
Hai Duong 20
BRVT 19
Quang Ninh 18
Tien Giang 17
Khanh Hoa 16
Thanh Hoa 15
Long An 14
Phu Yen 13
Bac Ninh 12
Can Tho 11
Ninh Binh 10
Phu Tho 9
Nghe An 8
Thai Nguyen 7
Ha Noi 6
Da Nang 5
Hai Phong 4
Ho Chi Minh city 3
Dong Nai 2
Binh Duong 1

81
V. G2B INDEX
The information gathering easily from the state agencies’ websites would create a
favorable condition for business activities among the enterprises and could be seen as one
of the e-commerce elements. Besides, e-commerce in enterprise could not be separated
with the provision of online public services such as electronic customs services,
electronic certificate of origin or electronic tax declaration. In addition, the scale of
Governmental trading has the significant proportion of all commercial activities at every
scale in any countries, therefore, the online bidding of public goods and services cannot
be separated with online trading.
In term of G2B transactions index, the average score was 58.8. Ho Chi Minh City had the
highest score of 72.1, up 4.1 compared to the score in 2012. Ho Chi Minh City had
overtaken Da Nang to become the city on top of this index. Dong Nai stayed in the
second of the index with the score of 70.7, raised 9.0 scores and became one of the
provinces having the most significant increase in the ranking. Ha Noi also had a
remarkable increase from 65.7 in 2012 to 69.5 in 2013.
Most of the leading provinces place above the average score and the enterprises generally
expresse for the better evaluations about the quality of public online services. This result
is similar to the e-government ranking of United Nations. In 2012, the ranking of
Vietnam had risen by 7 level compared to 2010 and placed the 83rd
ranking out of 190
countries.

82
G2B Transactions Indexes
48.0
48.1
49.6
50.5
50.7
51.1
51.5
51.7
52.2
53.5
54.8
55.1
55.2
55.3
55.4
55.4
55.7
55.8
56.4
56.9
57.1
57.9
58.1
58.7
59.3
59.5
59.7
60.2
60.6
60.8
61.0
61.1
61.3
61.6
61.8
62.9
63.0
64.1
65.0
65.3
65.6
65.7
65.8
69.5
70.7
70.7
72.1
Binh Thuan 47
Hau Giang 46
Gia Lai 45
Bac Can 44
Kon Tum 43
Dak Nong 42
Bac Lieu 41
Dien Bien 40
Tra Vinh 39
Ninh Binh 38
Lam Dong 37
Phu Tho 36
Binh Phuoc 35
Yen Bai 34
Binh Duong 33
Khanh Hoa 32
Kien Giang 31
Dak Lak 30
Ha Nang 29
Hung Yen 28
Ben Tre 27
Soc Trang 26
Thanh Hoa 25
Phu Yen 24
Lang Son 23
Bac Ninh 22
Vinh Long 21
Cao Bang 20
Nghe An 19
Dong Thap 18
Binh Dinh 17
Thai Nguyen 16
Tien Giang 15
Long An 14
Ca Mau 13
Hai Duong 12
BRVT 11
Hai Phong 10
Quang Ninh 9
Ninh Thuan 8
TT.Hue 7
Can Tho 6
Quang Ngai 5
Ha Noi 4
Da Nang 3
Dong Nai 2
Ho Chi Minh city 1

83
2013 EBI Indexes
47.3
47.3
48.6
48.9
49.5
50.0
50.0
50.3
50.9
51.1
51.2
51.3
51.6
51.7
52.0
52.1
52.4
53.2
53.3
53.7
54.0
54.4
55.3
55.4
55.5
55.5
55.6
55.7
55.7
56.2
57.1
57.9
58.5
59.3
59.4
59.5
59.6
59.9
60.3
60.6
62.5
63.2
64.1
64.4
65.1
67.9
68.4
Dien Bien 47
Bac Can 46
Kon Tum 45
Dak Nong 44
Hau Giang 43
Bac Lieu 42
Soc Trang 41
Gia Lai 40
Binh Phuoc 39
Tra Vinh 38
Ca Mau 37
Ben Tre 36
Yen Bai 35
Cao Bang 34
Lang Son 33
Dak Lak 32
Kien Giang 31
Ha Nam 30
Binh Thuan 29
Hung Yen 28
Lam Dong 27
Ninh Thuan 26
Quang Ngai 25
Ninh Binh 24
Binh Dinh 23
Vinh Long 22
Phu Yen 21
Tien Giang 20
Dong Thap 19
Phu Tho 18
Long An 17
Hai Duong 16
Thanh Hoa 15
BRVT 14
Nghe An 13
Khanh Hoa 12
Thai Nguyen 11
Quang Ninh 10
TT.Hue 9
Bac Ninh 8
Can Tho 7
Binh Duong 6
Dong Nai 5
Hai Phong 4
Da Nang 3
Ha Noi 2
Ho Chi Minh city 1

84
VI. LOCAL E-BUSINESS INDEX
In 2013, the average score of E-business Index was 55.7. This index is the aggregation of
four criterions, of which the higher weights are assigned for B2C and B2B online
transaction index.
The five leading localities in index are Ho Chi Minh City, Ha Noi, Da Nang, Hai Phong
and Dong Nai, it shows no changes in comparison with 2012. Ho Chi Minh City placed
the highest score of 68.4, increaseed 3.9 in comparison with the previous year. Ha Noi
took the second place, 0.5 points lower than the leading city.
Ho Chi Minh city Index Ha Noi Index
Da Nang Index Kon Tum Index
73.900
58.900
71.700
72.100
61.500
49.100
56.300
58.800
.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
HT&NNL
B2C
B2B
G2B
Tp. HCM
Điểm Trung
bình
HCM city
Average
score
76.00
61.700
67.600
69.500
61.500
49.100
56.300
58.800 .00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
HT&NNL
B2C
B2B
G2B
Hà Nội
Điểm Trung
bình
Ha Noi
Average
Score
71.300
54.400
68.00
70.700
61.500
49.100
56.300
58.800 .00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
HT&N
NL
B2C
B2B
G2B
Đà Nẵng
Điểm
Trung bình
Đa Nang
Average
Score 61.500
49.100
56.300
58.800
52.900
49.300
43.600
50.700 .00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
HT&NNL
B2C
B2B
G2B
Điểm Trung
bình
Kon Tum
Average
Score
Kon Tum

85
The next five leading localities are Binh Duong, Can Tho, Bac Ninh, Thưa Thien – Hue
and Quang Ninh. Binh Duong (63.2) overtook Can Tho (62.5) and remained the 6th
place.
Some localities had no changes in comparison with 2012, such as Ca Mau (51.2), Binh
Phuoc (50.9) and Kien Giang (52.4).
Dien Bien Index
The distance between the average scores of the five localities having the highest scores
and the five localities having the lowest scores is 18 points. It can be said that the ten
localities having the lowest scores are far from the economic centers due to the lack of
human resources and infrastructures… Internet connection is a need for the development
of e-commerce. In comparison between 2012 and 2013, Vietnam needs to make the big
efforts in order to shorten the digital distance in general and the readiness of E-commerce
application in particular among localities.
61.500
49.100
56.300
58.800
52.600
42.600
45.400
51.700 .00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
HT&NNL
B2C
B2B
G2B
Điểm Trung bình
Điện Biên
Average Score
Dien Bien

VIETNAM E-COMMERCE REPORT 2013

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VIETNAM E-COMMERCE REPORT 2013