2. Present: Digital Media Director @ Ringier AG
Past Perfect: Sony, Yahoo!, VON, Y&R, wunderman
• Founder of Marry.vn
• Founder of Bepgiadinh.com
• Co-Founder of Otosaigon.com
• And some other failed projects
about me
20. A name could:
• Limit yourself to:
• Expand to another region.
• Expand your product category.
• Make your customer forget/confuse
Customer, if they're not sure what is your brand-name
or how to call it, they might skip and simply type your
competitor's name.
21. So, avoid thinking
• It s just a name!
• My stupid name will be good name when we are big.
22. How to
NAME A NAME
DO s:
Easy to remember
Relevant to your business
Impress
Not too long
No need to spell word by word
No symbol/number
23. How to
NAME A NAME
DON Ts:
Avoid acronyms
BASF, IBM, GE, BMW, AT&T, TIAA-CREF, AFLAC, SBC, CVS, ABC, CNN, MBNA, MGM
Be careful with space
Pen Island penisland, Auctions Hit auctionshit, Kids Exchange
kidsexchange
Be careful Vietnamese language with no sign
"A oi a dang o dau vay,den day le e dang coi quan ne,anh den nho mua bao
nha,o day toan bao cu ko ah,ma thoi anh khoi mua vi em vua mat kinh roi,anh
den le di em chiu het noi roi ne,anh oi"
24. How to
NAME A NAME
ENGLISH or VIETNAMESE or BOTH?
It depends on:
Our target user
Domain name availability
25. How to
NAME A NAME
CHOOSE A NOW-NAME
• Easier to grown.
• Focus.
• We will have solution when we are big.
29. How to
NAME A NAME
ONE FOR ALL or SEPARATE?
mail.google.com
earth.google.com
calendar.google.com
talk.google.com
...
enbac.com
linkhay.com
afamily.vn
muachung.vn
...
46. Actually
(Just) Logo Is Not Branding
Your brand is not a logo, a color scheme or a slogan.
Your brand is your reputation. It's what people think
and feel about your business.
47. Advantages
of a strong brand
You can sell your product/service with a higher price
Create customer loyalty
Recognition
Help you expand easier
Help you connects to your customer s emotionally
48. But in this period of time
do not focus on that, because:
It costs you money (a lot of money)
It costs you time
It can change
Investor don t care
49. Just focus on this
Your Brand will grow
In the beginning: You are Your Brand!
Messaging & Positioning (for internal & external)
Describe your business in 1 sentence
Customer Care
Employee Care
Quality of Product/Service
User Experience is Brand Experience
Use your Marketing Budget smart