1. Develop Mobile Application
Summary of some lessons
Hoàng Nam Hải
hai@mana.vn

2. ManaTech
2 mins self-introduction

3. Hoàng Nam Hải
• Master of Art in BusinessIT (Republic
of South Korea)
• Coder/programmer: 17 years
• Mobile applications: 1.5 years
• Founder & CEO of ManaTech
(mana.vn)

4. OneApp Information Portal
OneApp Information portal
software offers to users many
interesting applications:
• News
• Stock exchange
• Weather
• Dictionary
• locations, map...
• Applications are designed to
run smoothly on low
configuring phones
• Diversified and auto updated
applications
• Programming language:
Java/J2ME

5. OneApp Information Portal
for Android
OneApp is an information
portal for Android-based
devices.
• Programming language:
Java
• Run smoothly on Android-
based low configuring
phones.

6. Zing Me client application
Zing Me client software
allows users access to many
applications on Zing Me
social network by mobile
phone.
Advantages: user-friendly
interface, high-speed, low
connecting fee (3G/GPRS),
diversified features, easy to
customize
• Programming language:
Java/J2ME

7. Sóng Vàng application
Application provides
information on services,
locations that can alternate
your directory.
Advantages: easy to use and
share data; user-friendly
interface; specific information:
(introductions, pictures,
map.....)
Programming language: C++
Can run on SamSung Bada –
based devices.

8. The World Cup 2010 application
Provide all information
concerning the World Cup
2010: news, match schedule,
charts, reports...
• Programing language:
Java/J2ME
• Run smoothly on low
configuring phones.

9. ManaTech
Summary of some experience

10. 1. Why should we invest on
Mobile app?
Out-sourcing?
Social network?
Web 2.0 services?
Search-engine?
Web-development?
Mobile app?

11. 1. Why should we invest
onMobile app?
Competitive
advantage
• 5 vs 50
• Small vs Big
Market
• = PC x 3
• Users are willing to pay
• Domestic
• International
Money
• Invest
• Profit

12. 2. Why should we develop Mobile
app?
• Why not Web-based/Wap-based application?
1. User experience
2. Features

13. 3. iOS, Android, J2ME, Windows
Mobile... Which way should we follow?

14. 3. iOS, Android, J2ME, Windows Mobile...
Which way should we
follow?

15. • ~ Which kind of martial arts should we train? Judo,
Karatedo, Kung fu, Vovinam?
• Choose the most advance and competitive one
1. Manufacturing
2. Business

16. Manufacturing:
 First investment on equipment, test devices
 Differences between iOS’s versions
 Multi-touch
 ...
Business:
 Apple store, international market
 Jailbreak, Cydia
 Using terms SDK
 Free app/Paid app/In-app purchasing/advertisement
 Costumer segmentations -> kind of software

17. Manufacturing:
 First investment on equipment, test devices
 Device-fragment: screen dimension, keyboeard…
 J2ME’s disadvantages: .jar filesize, memory, API, font ..
Business:
 Costumer segmentations -> Kind of software:
news/entertaining/utilities
 Marketing
 Costumer segmentations
 SMS/Cards/Advertisement
 Distribution channel
 Free app/Paid app/In-app purchasing

18. Manufacturing:
 First investment on equipment, test devices
 Device-fragment: screen dimension, API version, ...
 Equipment’s disadvantages: speed, memory, sensor, OS
version
Business:
 Software: news/entertaining/utilities
 Costumer segmentation
 Free app/Paid app/In-app purchasing

19. 4. What application should we write?
Game? Photography? Location-based? News? Tour...?
Game
• Always be the most profitable area (accounts for 50% on
avarage)
• Number of applications: largest
• Invest on priority and specialized applications:
Card game, 3D game, Social game, RPG ....
News
• Hightech, photograph, sports, stock, advertisement, property,
rags....
24h.com.vn: video bóng đá
Bóng đá: livescore

20. 5. Which option should we choose?
Many applications, each application offers a specific
feature?
One application offers many feature?
1vsAIO

21. Foundations of choice:
• Manufactoring
• Business
• Competitive environment
•
It should be developed into a product line
Keep track of it regularly
Keep updating, aim at long-term benefit
5. Which option should we choose?
Many applications, each application offers a specific
feature?
One application offers many feature?

22. 6. Invest on collecting and analyzing
information system
• Deal in statistical data
• Basic to optimize products, estimate business plan
• Develop new ideas and products

23. Analytics & A/B Testing

24. Q&A
Hoàng Nam Hải
http://mana.vn
Email: hai@mana.vn