“Mystery can be exciting. But not when it comes to your customers & revenues.” Qualify Customer Value Management is a new service that can help you to: * evaluate to what degree your prospects and customers can meet their payment commitments. * make use of the commercial profile of your customers to the full. * create a single customer view

1. Qualify B2C
customer value management
Antje Van Hoeymissen
Product manager Data Quality B2C
Bisnode Belgium

2. “Mystery can be exciting.
But not when it comes to
your customers & revenues.”

3. Qualify B2C customer value management
The duality of new customers
+
NEW CUSTOMER
-/?
How to make
the right decisions?

4. Qualify B2C customer value management
In practice:
A few of the questions/issues new customers raise for these types of suppliers on a daily basis:
Telco Operator
NEW CUSTOMER
1) SELL MORE SUBSCRIPTIONS
2) JOINT OFFERS
- Fraudulent intentions?
- Credit profile?
- Present on our internal blacklist?
HOW HIGH IS MY RISK?
HOW BIG IS THE POTENTIAL?
E-Commerce
POST- OR PREPAYMENT?
- Offering post-payment =
30 % revenue
and more efficient return policy
- But will the invoice be paid?
NEW TRANSACTION
+

5. Qualify B2C customer value management
Bisnode ‘s answer
Qualify
Qualified output &
Customer Value Management
Check
if the individual exist in our
referential database
Correct, standardise & verify
information (NAL, date of birth)
Get a unique
identification key
Match
with your internal
systems S.C.V/S.HH
Profile Stability Index Credit Decision Score

6. Qualify B2C customer value management
Know your customer: Customer value management
Assess your customers commercial potential.
« Does this customer have the right buying
potential? What is his or her « marketing »
value?»
Based on sociodemographic criteria
Profile Stability Index Credit Decision Score
Assess your customer’s credit profile
« How big is the risk this customer poses? »
Based on payment information
Maximise sales and minimise business risk on
all of your customers

7. Qualify B2C customer value management
Customer acceptation optimisationSECURITY
LEVEL1
QUALIFY
– Verify identity
– Optimise data quality
– S.C.V./ S.H.H.V.: check with internal blacklist
Best possible business decisions Increase ROI, decrease bad debt
SECURITYLEVEL2
PSI
– Determine commercial profile
– How stable is my customer?
PSI Tailor Made
Personnalised stability model
 Using company /sector inherent trends or customer
payment history.
SECURITY
LEVEL3
Intrum CDS
– Determine credit/ payment profile
– How big is the risk at unpaid invoices?

8. Qualify B2C customer value management
Summarised: the features….
 Identification and verification of customer’s data over
ALL CHANNELS
 Realtime correction of data
 Creation single customer and single houshehold view
 Evaluate risk through customer value management
 Enhancement with valuable profile information

9. Qualify B2C customer value management
…. And the benefits
 Avoid fraude and unpaid invoices
Increase of ROI in marketing efforts
Make use of your customer’s full commercial potential
Detection of cross-en upsell opportunities
More efficiency in your customer database
Decrease Bad Debt
Increase ROI
Use your customer’s full potential

10. THANK YOU!
More detailed information? Contact us:
info@bisnode.be | 02 555 94 44
www.bisnode.be