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Don’t let your Baby die!
     10+ web app survival tips
#appvertising
                   Wolf Becvar


use the hashtag




HI.               twitter.com/wdbecvar
                  wolfbecvar.com
vote for us
Click me I’m useful!
Hands-On Session


         coming later on
Who the hell needs marketing?
Source: banksy.co.uk/
“He who fails to plan is planning to fail.
                   - Winston Churchill
Marketing has
  changed

      forever!
BOX
 OF
LIES
Don't let your Baby die! 10+ Web App survival tips
Don't let your Baby die! 10+ Web App survival tips
#   1
        “Everything is
           marketing.
               - Jason Fried 37signals
Don't let your Baby die! 10+ Web App survival tips
Don't let your Baby die! 10+ Web App survival tips
Don't let your Baby die! 10+ Web App survival tips
Don't let your Baby die! 10+ Web App survival tips
#   2
    Don’t ignore
    your brand!
Who the f**k are you?




What makes you special?




  Why should I care?
that ’s a claim
#   3
    Build social
      capital!
“This sucks!
       - Anonymus
Research



React              Identify




 Act                Listen



         Learn
Don't let your Baby die! 10+ Web App survival tips
#   4
    Engage from
      day -100
Pre            Launch          Growth                  Maturity


 Word of mouth & viral, Blogosphere referral, A-List customers,
   Twitter, Facebook, Communities, Conferences, Meet-Ups


       Direct Mail                  PR               Internet Advertising

   - opt-in email list        - Company blog             - Ad-Words
      - betatesters         - Xing, LinkedIn ...        - Banner ads
                               - Conferences
                                - Magazines
                                 - Blogposts
                             - Compiled Lists
          SEO                                      web-app list cheat
                                                   sheet
- optimized page markup
    - organic search
[App]itecture
#   5
Choose your market, business model
 and pricing strategy   carefully

               very
Where do you fit in?
Don't let your Baby die! 10+ Web App survival tips
Don't let your Baby die! 10+ Web App survival tips
•niche vs. total market
•free vs. paid
• what would you pay?
• charge from day 1 (beta?)
• don‘t be innovative - be really boring
• run A/B tests
• re-jig over time
                             free pricing video
#   6
    Love your metrics

                 metrics cheat-sheet
• Use Google Analytics/Piwik
• Build a customized backend & track your traffic
#   7
    Worship your UX
• Usability happens during wireframing
•Make signing up as simple as possible
•Provide an experience for your visitors
•Run usability tests
•
#   8
Provide kick-ass
    support
Don't let your Baby die! 10+ Web App survival tips
#   9
Don’t over feature
Source: http://swiss-army-discounts.com/wp-content/uploads/2009/02/wenger-giant-knife.jpg
#10
    Be passionate
Don't let your Baby die! 10+ Web App survival tips
Casestudy
Hands-On Session

Collecting feedback on RepoDrop
•What’s the first thing that
comes into your mind when
looking at the website?
•What could be the reasons that
the service is lacking sign-ups?
Don't let your Baby die! 10+ Web App survival tips
Hands-On Session


dlybd@posterous.com



                please email
                feedback to
                this address
THANKS.

                      ping me!

   wolfbecvar.com
   twitter.com/wdbecvar
   hotgloo.com
Linklist
• Venture Hacks - http://venturehacks.com/
• A Smart Bear - http://blog.asmartbear.com/
• WebAppers - http://www.webappers.com/
• TechCrunch - http://techcrunch.com/
• Smashing Magazine - http://www.smashingmagazine.com/
• Inspired Magazine - http://www.inspiredm.com/
• UX Booth - http://www.uxbooth.com/
• Signal Vs. Noise - http://37signals.com/svn
• Mashable - http://mashable.com/
• Think Vitamin - http://thinkvitamin.com/




         Get in touch for Fowndr (Start-up Community) invites!

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Don't let your Baby die! 10+ Web App survival tips