Appvertising is a talk by Wolf Becvar on how to brand and market your webapp. It raises the question why branding and marketing have become such distinguishing factors and delivers 23 useful tips to boost your webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
18. FEATURES
“What it has”
1900
BENEFITS
“What it does”
1925
EXPERIENCE
“What you’ll feel”
1950
IDENTIFICATION
“Who you are”
2000
Evolution of Marketing
Source: Marty Neumeier, The Brand Gap
25. Marketing is the activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large.”
- American Marketing Association
“
58. The best software has a vision.
The best software takes sides.
When someone uses software,
they’re not just looking for features,
they’re looking for an approach.
They’re looking for a vision.“
- Jason Fried, 37Signals
“
127. • Getting Real!, 37 Signals http://bit.ly/akgT4U
• 10 Golden Principles of Successful Webapps, Fred
Wilson, http://bit.ly/ddS8DL
• How to promote your Webapp, Kevin Rose,
http://bit.ly/andFnv
• Grasshopper 5000 Case Study, http://bit.ly/cRbIsA
• Don’t just roll the dice, Neil Davidson,
http://bit.ly/ddsSP9
• SaaS Revenue Modeling, http://bit.ly/aRvNoI
Inspiration