If you’re an online new junkie (or a social media junkie), you’ve probably seen Storify used to present media story or events as they’ve unfolded online. But have you thought about using Storify yourself to document your department’s work? At Emory University, Wendy Darling has for the past couple of years been using Storify to document how her department and the university as a whole handles pitching big stories online, and what the results have been. When a major medical research finding is released, how does Emory present it online? Where are the news releases? Video? Tweets? Facebook posts? Media coverage? Bloggers analyzing? What’s Twitter saying? Using Storify, Wendy has created packages that, once completed, can present a clear picture of how stories played out. These packages can be shared with leadership, with professors, and with others in communications and marketing. Rather than a dry report or a list of media hits, Storify can offer an interactive, “Wow”-generating report that gives people an idea of the value of communications and marketing.

1. USING STORIFY FOR
PROFESSIONAL
SHOW & TELL
Wendy Darling | Emory University
HighEdWeb Southeast 2014

2. • Curate the web, including social media
• Collect articles, tweets, videos, & more
• Add comments
• Tell the story of a story
• Share the story – embed, link, tweet
• Many prominent users
• Major media sites
• Non-profit groups & political advocacy groups
• Colleges & universities
• Communications & marketing firms

3. HOW IS STORIFY NORMALLY USED?
• Breaking news
• Events
• Movements
• Reactions
• Controversies
• Commenting on news
• Media analysis
• Sharing conversations
• Collective storytelling

4. EXAMPLES
• People Magazine
• Celebs React to the U.S.'s World Cup Win
• Twitter reactions to Hillary Clinton cover
• Human Rights Watch
• Luxembourg: 17th Country to Pass Marriage Equality
• Tiananmen Massacre: Eve of 25th Anniversary
• Chicagoist
• Techweek Reaps a Whirlwind With Sexist Party Invite Backlash
• 32 Injured As Blue Line Train Plows Into O'Hare Station
• UC Berkeley
• Bike to Berkeley Day 2014
• Randy Schekman awarded 2013 Nobel Prize

5. WHY DO WE USE IT?

6. WHY DO WE USE IT?
• Document how stories played out in media
• Document coverage of specific topics
• Reference for future communications planning
• Prove our worth to executive-level management
• Show professors & researchers what we’ve done
• Provide management & faculty link to share
• Easy way to have links at your fingertips
• Share stories on social media as they unfold

7. OUR STORIFY
http://storify.com/emoryhealthsci

8. EXAMPLE 1
Media – General
Media – Local
Media – International
Media - Science or
Health
Twitter
Facebook
Emory – Storytelling
Emory Clinical / Research
Resources

9. EXAMPLE 2
External Media &
Rankings
Emory University
• News Releases
• Emory Magazine
• YouTube
• Alumni Association
• School of Medicine
• etc.
Emory Healthcare
• Advancing Your
Health Blog
• Transplant Center
• Plastic Surgery

10. EXAMPLE 3
Media Coverage –
Emory Specific
Health / Medical /
Science Coverage -
Emory Specific
Twitter - Emory Specific
Coverage of Other
Institutions in "Chain 221”
National Kidney Registry
Emory University & Emory
Healthcare
Other Institutions - Medical
Centers, Transplant
Centers

11. EXAMPLE 4
National & Major City
Media
International Media
Health, Medicine &
Science Media
Autism Orgs & Media
Emory Communications
Partner Organizations
Sample Twitter (Doctors)
Sample Twitter (Non-
Media, Non-Doctors)

12. HOW IT’S HELPED US
“Here’s What Happened”
Internal documentation
“Here’s What We Did Last Time”
Future Reference
“Here’s the Proof”
Showing to Exec. Mgt., Deans, Dept. Chairs, Profs.
“See What’s Happening!”
Socia Media

13. HOW TO CREATE

14. CONTACT
Wendy Darling
Health Sciences Communiations, Woodruff Health Sciences Center
Emory University, Atlanta, GA
wdarlin@emory.edu
@wcdarling
http://about.me/wdarling