Learn why you would want to expand your blog by hiring authors and how to do it.

1. The Why and How of
Multi-Author Blogging
Kyle Judkins

5. Why Multi-Author?
Pros Cons
• More Content • Loss of Control
• Expand Topics • Loss of Voice
• Increased Network • Share the Wealth
• Become an Editor • Become an Editor
• Become a Manager • Become a Manager

6. My Journey to Multi-Author

7. My Journey to Multi-Author
 Skilled, not talented
 Built while freelancing
 Reinvested revenue
 Hired just about anyone
 Stopped freelancing

8. The How of Multi-Author

9. The How of Multi-Author
 The Models
 Partner(s)
 Revenue share
 Hire authors

10. The How of Multi-Author
 Finding Authors
 Post on your own blog
 Job boards – Problogger
 Guest Blogging - MyBlogGuest, BloggerLinkUp
 Look for passion
 Turnover will happen

11. The How of Multi-Author
 Paying Authors
 Starting pay
 Reinvest freelance or blog revenue
 Invest your own money
 Taxes
 Build a Template

12. Onboarding Authors
 Create an onboarding letter
 Grow your authors

13. Onboarding Authors
 Create writing guidelines

14. Collaboration
 Google Docs
 Facebook Groups
 Authors stay longer, but it takes work

15. Multi-Author Plugins
 Edit Flow
 Calendar
 Editorial Comments
 User Role Editor
 Audit Trail

16. Resources
 http://bit.ly/Multiauthor
 This Presentation
 Payroll Example
 New Writer Template
 Writing Guidelines

17. Questions?
Kyle Judkins
www.StartingUpWordPress.com
www.LostInTechnology.com