2. Who is Barrington Gifts of Distinction?
Designer and manufacturer of retail-quality, distinctive gifts in categories such as leather
bags, leather accessories, writing instruments, and custom designed gifts.
Luxury brand carried in over 500 high-end retailers such as Bloomingdales, Scully &
Scully, Stanley Korshak, Gumps, Macy’s, Neiman Marcus, Sak’s 5th Ave. and many more.
Factory-Direct business gifts provider to PGA TOUR, Dell, Coca-Cola, Microsoft, Celebrity
Cruiseline, Merrill Lynch, Regent Cruise Line,, Ritz Carlton, Kindred Health Care, Shell Oil,
Sprint, AT&T, Citi, Gaylord Resorts, Exxon Mobile, Aflac, Roche, Sun Microsystems, SAP,
Motorola, US Dept. of Defense, Charles Schwab, Yahoo, NEC, Big 12 and Atlantic Coast
Conferences, University of Texas, University of North Carolina and many more.
Web Site: www.Barrington-Direct.com (use #1008 to enter e-store)
Contact: Wes Boyd - Director of Marketing/Sales: 214-929-6263; wboyd@bgltd.com
3. www.PowerOfWho.Barrington-Direct.com
Barrington would like to offer Power of Who readers/fans a FACTORY- DIRECT value
proposition in the high-end personalized gifts category that DELIVERS INCREMENTAL
REVENUE for the Power of Who (POW)!
* POW earns 30% of every GROSS SALE as an incremental revenue stream. POW could
also choose to donate all or part of the 30% of gross sales to an important charity/ministry.
* Barrington assigns a unique access code for the Power Of Who E-store to share with POW
readers/fans, allowing each recipient to enter the POW custom e-store and obtain dealer
wholesale prices that are 50% off the listed retail prices!
- Affordable, meaningful, quality Christmas gifts for each person’s “Who Network”
- Easy to promote...feature in Tweets/Facebook/email/website and marketing collateral to
POW database of fans before Holidays season.
* Barrington manages all aspects of program operation and fulfillment...no risk for you!
- POW has no inventory or fulfillment responsibility or risk.
- Barrington transacts online orders via credit card payment, decorates gifts, and ships from its
Dallas, TX headquarters in 7-10 days turnaround (expedited shipping available).
- Barrington offers an unconditional lifetime guarantee vs. product damage and defects during
shipment.
4. The Power of Who Personalized Gift Collection by Barrington
The Power of Who has partnered with Barrington Gifts
of Distinction to offer you an affordable and meaningful
way to show your appreciation to your Who Network.
This E-Commerce Store offers all Power of Who fans
premium, personalized gifts at dealer-wholesale prices...
50% off retail pricing! Simply enter “WHOGIFTS”
below in the Access Code Box, and begin your search
for the ideal expression you want to make. For help
or if you would like your company logo to be applied
to the featured gifts, please click HERE. Thank you!
Power of Who
Access Code
7. www.PowerOfWho.Barrington-Direct.com
Key Consumer/Donor Insights
1) Shoppers look for discounts during economic contractions and expansions.
- 50% off retail prices is perceived as a strong value proposition.
- They understand that “factory-direct” and “dealer-wholesale” means no middle-man
mark up & lower prices.
2) Being able to benefit an important charity/cause in addition to obtaining a meaningful
discount further justifies the purchase of a “luxury” item.
- “Donation” must be perceived as meaningful enough to genuinely help charity.
8. Double Bottom Line Sales
Corporate Gifts Sales Opportunity
If POW fans are interestd in purchase gifts for their company/organization, Barrington will
donate 10% of all SALES dollars to POW. This includes gifts with logo applied or
personalized.
* Corporate sales typically range from $250 ($25 donation to POW) to $500,000 ($50,000
donation to POW)!
* Allows companies to accomplish two beneficial objectives...
- Obtain unique, custom/personalized executive gifts for important meetings/events.
- Obtain goodwill internally & externally for providing value-added service.
