1. SOCIAL MEDIA: CONNECTING LIBRARIANS
WILMA VAN DEN BRINK
w.h.a.m.van.den.brink@hva.nl
www.jebibliotheek.nl
http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451
@wbk500
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2. Connecting to …
 Patrons
 Colleagues
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3. Connecting Librarians
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4. Connecting online?
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5. What is Social Media?
Connecting
and sharing
information
with people
on the
internet
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6. Social media: connect & share
• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
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7. Social media
• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
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8. Social media: social networking
Why do
people
connect
with
each other
on this
network
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10. Personal
photo’s
What are you doing?
Friends
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12. LinkedIN: business connection
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13. LinkedIN: business connection
Only invite people you know
well and who know you
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14. LinkedIN
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15. Twitter: sharing interests
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16. Twitter: sharing interests
Well
known
actors
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17. Twitter: sharing interests
Organisations
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18. Twitter: sharing interests
(Inter)national colleagues 18

19. Sharing interests
Twitter
Business Relation Friend
LinkedIN Facebook
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20. Connecting with patrons -> Twitter
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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21. Connecting with patrons -> Twitter
tweet
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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22. Twitter Talk
Tweet to somebody
@[name] message
Forward a tweet from sombody to all your
followers (= Retweet)
RT @[name] original tweet
Add a keyword to a tweet
#[keyword] message
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23. Twitter: tweet to somebody
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24. Twitter: Retweet
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25. Twitter: Keywords
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27. Connecting to …
 Patrons
 Colleagues
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28. Twitter: Dutch Research
Most interesting and Appreciated tweets:
 News
 Tips and tricks
 Responces
 Humor
How? Links to articles and websites
Source: Content Girls, Twitteronderzoek 2011;
Guido Smit, Bachelor Research at Haagse Hogeschool
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29. Twitter: from theory to practice
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30. Twitter: from theory to practice
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31. Twitter: from theory to practice
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32. Twitter: from theory to practice
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33. Twitter: most common mistakes
Goal on Twitter: connect
with patrons, but…
 Twitter for libraries = newsletter
 Mostly news about own library
 Repeat tweets
 Not following people back
 Not much time for twittering
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34. Twitter: What is your goal?
 More viewers website and
use of products, new patrons,
reputation as an expert
 Improve services by finding
out what users want
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35. Twitter: goals -> More viewers and reputation
 Account Library Name
 Great amount of followers
 Many RT’s
Large outreach
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36. Twitter: goals -> More viewers and reputation
 Follow people back
 Proactive follow people and see if they
follow you back:
useqwitter.com, friendorfollow.com
 Diversity in tweets:
iBook Apple, book reviews, new
publications, interviews autors, publishing your
own book
Twitter daily
twuffer.com
 15 minutes a day
Book: Kathy Dempsey, The Accidental Library marketer. 2009. 36

37. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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38. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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39. Twitter: goals -> More viewers and reputation
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40. But…
“#greatreading I liked “De witte
Tijger” better, but I do
recommend “de laatste man in
de toren” by Aravind Adiga”
“Have to return my books to the lib
tomorrow. Has anyone a great tip for
a book??!! Let me know”
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41. “I am looking for a place to study
in Groningen. Public and
University Libraries are closed”
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42. “Hello! Why didn’t anyone tell me
that the stupid University Library
was open yesterday and today.
Even until 10 PM #daretoanswer”
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43. Twitter: goals -> customer binding
 Get to know patrons
 Feedback on your products/services
 Provide new library services
Listen and communicate
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44. Twitter: goals -> customer binding
 Search for remarks and questions
twitter.com/search-home,
http://www.socialmention.com
 Ask questions
 Positive tone of voice
 Meet-ups
 Personalize the account
(who is tweeting)
 Invest time (for instance 3 hours a day)
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45. Twitter: Customer binding
“Why does the #UvA online
Library always have to
ruin my day?”
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46. Twitter: Customer binding
“@nnli Could you expain to
me why the UvA Library
ruined your day? Perhaps
we could help :-)”
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47. Twitter vs Facebook
 46 % connect to less than 5 companies on
Facebook…
 But… deeper connection on Facebook:
happy customers/feeling a connection
 However… companies do not talk about the
subjects their community wants to talk about
Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and
research by Social Media Organisation: Social Embassy
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48. Facebook:
News from
the library

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49. Facebook: Fun topics, ask questions 
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50. Facebook: Why I love this book
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51. Facebook: Why I love this book in
100 most beautiful words
the English language
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52. In short: Patrons
What is your goal?
 More viewers
 Feedback, new services, bond
Twitter: shared interest
Facebook: friends network > fun things
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53. Connecting to …
 Patrons
 Colleagues
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54. Networking: face to face
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55. Networking 2012
 Meet colleagues online
 Share knowledge
 Get inspiration
 Work together
Conferences or meet-ups: bond
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56. Networking: Twitter
“What is the URL to a mindmap
tool via internet which I do not
have to download #daretoask”
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57. Networking: Twitter
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58. Networking: Twitter
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59. Networking: Twitter
“@jstaaks tried to make a
manual for citing in APA 6:
http://bit.ly/cyhxg8”
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60. Networking: Twitter
 Twitter: Who to Follow
 Make a list on Twitter (max 20 lists per account)
 http://twitter.com/followalibrary/lists
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61. Networking: LinkedIn Groups
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62. Networking: LinkedIn Groups
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63. Social Media: Connecting Librarians
 Which social network? Why do people connect?
Twitter: shared interests: share news and knowledge, meet
people, find out what is on their minds, chat with them
Facebook: friends: bonding with your happy customers
LinkedIn: business contacts: meet collegues
 Goals
 What do you want to achieve as an organisation?
 How can Social Media help you to achieve it?
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64. Set your goal
Define your
strategy
Choose your
network
And invest the
time that is
needed
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