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8835909 Positioning

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Positioning

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POSITIONING The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market The end result of positioning is the successful creation –focused value proposition ( reason for target market to buy the product )
[object Object]
In case of well established products what does a competitor do ? ,[object Object],[object Object],[object Object],[object Object]
How many ideas to promote ,[object Object]
Positioning errors ,[object Object],[object Object],[object Object],[object Object]
Positioning possibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Image ,[object Object]

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8835909 Positioning

  • 1. POSITIONING The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market The end result of positioning is the successful creation –focused value proposition ( reason for target market to buy the product )
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