Match is a body spray for both men and women. The slogan is "Spray the spark back into your life." Advertisements will tell the story of a bored husband and wife who become happier after using the spray. Demonstrative ads will show a mother who seems bored vacuuming but transforms into a happier person after using Match, and a father who seems exhausted working on his bike but feels more energized after spraying Match. Follow-up sponsor ads will continue the story of the happy parents still under Match's effects. Radio ads will connect to the TV ads and further the husband and wife's story.
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Mindy juss kyah bird paul edwards alex caldicott advertisement pitch
1.
2. Match is a Body spray
There is a different scented spray for both
men and women
The slogan for the product will be -
‘Spray the spark back into your life’
3. The advertisements will fit the story of a husband and
wife who both appear bored with life, however after
using the spray they become happier people
This is a story that can be continued in following
advertisements
4. The advert will be a demonstrative advert as
we show the affects of the spray
The features of the advert will be;
Real Time
Music and sound – in order to show the
difference before and after the spray
Demonstrative action
5. A mother who is vacuuming in the living
room, appears bored and helpless. However
after picking up her daughters school bag she
comes across the spray ‘Match’. After spraying
herself the mother transforms, as the switches
the radio she continues to clean the house with
a smile on her face and a spark in her step.
6. A father is working on his bike, he appears
exhausted and bored. When looking for a tool
he comes across the spray ‘Match’ in his sons
football kit. After spraying himself the father
appears happier and more full of life. After
finding the tool, he fixes his bike and rides off.
7. The sponsor advert will follow on the
from the main adverts, where the
Mom and Dad are still under the
effects of the spray
8. The radio advertisement will link
with the sponsor and TV
adverts, and continue on with the
story of the husband and wife
