Presentation to Tommy Hilfiger USA on utilizing mobile technology to enhance lifestyle identity with emerging mobile growth in 2010. Images were provided by Tommy Hilfiger North America. Designed, compiled, and presented by Wayne Chen of Remote Tiger.

1. © Remote Tiger Inc. 2010

2. Fashion Apps: Who’s Who
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3. Fashion Apps: Who’s Who
Where is TOMMY?
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4. d
e
hipster all-american inspiring trend-setter f
i
n
i
preppy n
youthful iconic
classic g
T
o
exciting stylish m
fashion forward urbanite
m
y
© Remote Tiger Inc. 2010

5. Mobile Strategy
Goal: Establish connections and strengthen existing brand loyalty
while promoting the lifestyle and inspiring buyers of Tommy Hilfiger
with innovative digital technology.
Social Media Facebook Wish List Feedback Increase Market
Order Online
Shares Product Updates Seasonal Collection Tommy’s Charity Hipster
Locate Retailer Primary Research iPad Latest Trends Survey Twitter News
& Events Holiday Specials Brand Loyalty Design Increase Revenue
Event Notifications COOL Personal Service Referrals Brand Association
Fashion Tommy Campaign Cutting Edge Tech Creative Android
© Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010

6. Marketing: User App: iPhone
+ more eyeballs to online assets
+ more footfalls to physical stores
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7. Marketing: User App: iPhone
new generation // buzz creation // wide circulation
corporate objective:
+ product information
+ fashion galleries/videos
+ marketing campaigns
+ opt-in/event notification
social objective:
+ social media integration
+ Tommy styling tips
+ geo-targeted marketing
+ direct users to web assets
+ app viral marketing
© Remote Tiger Inc. 2010

8. Marketing: User App: iPad
dynamic // digital // catalog
+ stylized catalog
+ slick animations
+ user interaction
+ seasonal updates
+ iPhone features
+ user appeal
© Remote Tiger Inc. 2010

9. Marketing: In-Store Retail App
+ let your merchandise do the talking
+ cutting edge tech + personal service
+ generation Y focused + marketing opt-ins
+ fashion galleries/videos + sizes and availability
+ dynamic seasonal catalogue + animize your merchandise
+ dept/outlet/in-store kiosks + direct to web/mobile assets.
© Remote Tiger Inc. 2010

10. Sales//Training//Operations
+ audio/video + eliminate
+ mobile crm
training clipboards
apps
+ enterprise + digitize and
+ real-time sales
training apps mobilize
dashboard
+ centrally + real-time
+ centralized
managed enterprise
sales collateral
presentations management
© Remote Tiger Inc. 2010

11. management widget
real-time sales status
corporate integration
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12. iPad
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13. © Remote Tiger Inc. 2010

14. + our clients
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15. © Remote Tiger Inc. 2010