Case study of Destination ImagiNation use of social media at Global Finals as presented by Wayne Kurtzman at the Social Media Breakfast of New Hampshire (SMBNH) education meeting.

1. Social Mediafor 10,000CreativeKids Wayne Kurtzman@WayneNHNH Destination ImagiNation® Destination ImagiNation Global Finals @IDODI @NH_DI

2. Photos Copyright WaynePix.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

3. Signs… Copyright ©2009 Wayne Kurtzman –BeyondThe.biz Photos Copyright WaynePix.com

4. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

5. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

6. Social Media is an umbrella term forvarious activities thatintegratesTechnology and Social Interactionin the construction ofwords, images, audio and video source: Mixed: Wayne Kurtzman, M. Kagan, other influences. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

7. “We Live in Exponential Times” Years that Media tookto Reach an Audience of 50-Million People Radio: 38 Years Television: 13 Years iPod: 3 Years Facebook: 2 years If Facebook were a country, it would be the 5th largest . . . Just ahead of Brazil. source: educational blogger Karl Fisch

8. source: Mixed: Wayne Kurtzman, M. Kagan, other influences.

9. Destination ImagiNation® is an unconventional problem solving process and tournamentfor students of all ages Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

10. "DI" gives students an extraordinary experience in teamwork, creativity and innovative problem solving. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

11. Challenges Integrate math, science, engineering, the arts, reading, writing, research, geography, music, drama, theatre, international studies, mechanical design, architectural design, technology and so much more… The kids must do it themselves Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

12. The Difference Between Social Media for Business and Education is… Photos Copyright NH Destination ImagiNation, Inc.

13. The Difference Between NH-DI Tournaments and Global Finals… Photos Copyright Destination ImagiNation, Inc.

14. Difference Between NH-DI Tournaments and Global Finals… How do I bring this into Social Media? Photos Copyright Destination ImagiNation, Inc. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

15. Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

16. Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

18. Students, Parents, Educators and Alumnae

19. Content must be relevant

20. Single litmus test: DWRftK!

21. Shhh. Listen. They’re Talking About You!

22. Tweetdeck, Tweetgrid, other tools Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

23. Here's What They Said… Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

24. Reach of over 1-million views…

25. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

27. Information sharing for the event

28. Growth

29. More teams; involvement of alumnae

30. Choose Your Tools With Purpose

31. Be where your audience is

32. Twitter, Facebook, YouTube, Flickr

33. Be aware of COPPA and other laws; SafetyCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

35. Preparation is priceless – best and worse case

36. What happens if . . .

37. Measure your success

38. Determine Key Performance Indicators that accurately measure results

39. You are measuring conversations and interactions

40. Organizations do not have conversations – people doCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

41. Why is This So Important? Collaboration is the New Manufacturing! Copyright ©2009 Wayne Kurtzman – BeyondThe.biz Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

43. Integrates collaborative documents, video, audio, blogging, moreImage: Courtesy Google: http://wave.google.com/help/wave/about.html Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

45. Targeted for Home and Business Users

46. Smartphone, notebook or desktopMicrosoft Office 2010 logo: http://www.microsoft.com/office/2010/ Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

47. It's Coming! The only thing that matters is what you are going to do about it. Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

48. Thank you! Wayne KurtzmanWayne@BeyondThe.Biz@WayneNH@IDODI@NH-DI Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.