From Podcamp Boston 4, presentation on measuing social media interactions.

1. Measure Social Media Interactions Wayne Kurtzman @WayneNH Wayne@BeyondThe.Biz Copyright ©2009 Wayne Kurtzman – BeyondThe.bizThird party trademarks are retained by the owners.

2. I Kan HazSoclMedirAnalitix? Wayne Kurtzman @WayneNH Wayne@BeyondThe.Biz Courtesy: icanhascheezburger.com

3. The Best Part of Waking Up… Courtesy: http://gifts.cafepress.com/item/soldiers-in-your-cup-framed-tile/384324099© L. Kerr Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

5. Intel

6. PC Connection

7. Hello Direct / GN Netcom (Jabra) @HelloDirect

8. MediaBullseye.com

9. Destination ImagiNation® (idodi.org) @IDODICopyright ©2009 Wayne Kurtzman – BeyondThe.biz

11. Opportunities

12. Respond to our customers, readers, followers

13. So many good reasonsImage: http://www.flickr.com/photos/falcifer/3136673599/ Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

14. With Thanks and Apologies to Courtesy: icanhascheezburger.com Third party trademarks are retained by the owners.

15. The Challenge: Measure Accurately Courtesy: icanhascheezburger.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

17. Numbers are stretched

18. Staples Center for Michael Jackson

19. Helpful for PR; Not decision making

20. Do what’s right for you and your … people.Courtesy: icanhascheezburger.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

21. Often Confusing Courtesy: icanhascheezburger.com Courtesy: icanhascheezburger.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

23. Are part of the corporate marketing direction.

24. Web example: Found: Correlation to repeat visitors and avg time on article pages; depth into articles

25. Identify the factors the drive those behaviors.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

27. Getting dark at night does not cause bars to openCourtesy: icanhascheeburger.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

28. Courtesy: icanhascheezburger.com Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

29. Social Media KPI Challenges You’re measuring WOM & Engagement! No one way to measure engagement Some technologies aren’t measurement friendly Mobile devices aren’t measurement friendly Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

30. The web deals with KPIs of Behaviors.Social Media deals with the KPI’s of ideas, thoughts and experiences. Measure the building blocks of interaction Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

32. What they say, share and do

33. Links

34. Mentions you or your “sector”

35. Sharing

36. The success of your interaction with them

37. Indirect Measures (call deflection, return rate)Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

39. What content is hot?

40. Segmentation?

41. What’s important to each group?

42. Mentions

43. Links

44. Comments

45. ReferralsCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

46. Destination ImagiNation® is an unconventional problem solving process and tournamentfor students of all ages Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

47. Difference Between NH-DI Tournaments and Global Finals… How do I bring this into Social Media? Photos Copyright Destination ImagiNation, Inc. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

48. Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

50. At event, going to the event; elsewhere?

51. Social Media:

52. Twitter, Facebook, Flickr, YouTube

53. Positive and negative phrases

54. “Discovery” of the program

55. RT (eyeballs potentially reached)

56. Usage change when the team members returned homeCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

57. Here's What They Said… Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

58. The Difference Between Social Media for Business and Education is… Photos Copyright NH Destination ImagiNation, Inc.

60. bit.ly or cli.gs

61. Listening Post

62. Radian6, ViralHeat, ViralHeat.com, Chatterbox

63. Prmetrics.com, Tweetgrid, Monitter.com

64. Analytics

65. Google Analytics***, Omniture, Coremetrics

66. Existing Business Intelligence Tools

67. Look for existing correlationsCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

68. Why The Cats? I kanhazfivminites of happie.

69. 47-million monthly page views

70. What Are They Measuring? If it was YOUR site, what would you measure and why? Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; Third party trademarks retained by their original owner.

71. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

72. Thank you! Wayne Kurtzman @WayneNH Wayne@BeyondThe.Biz