31. Financial:
Has revenue
or profit
increased or
costs
decreased?
Digital:
Has the
company
enhanced its
owned and
earned digital
assets?
Risk
Management:
Is the
organization
better prepared to
note and respond
to attacks or
problems that
affect reputation?
Brand:
Have consumer
attitudes about
the brand
improved?
http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents
38. Wayne Kurtzman
Twitter: @WayneNH
Blog: www.BeyondThe.Biz and www.MediaBullseye.com
(c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
This presentation and resources will be posted at:
www.BeyondThe.Biz
and Slideshare with the tag #PCNH
40. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by
original owner.
http://www.marketingprofs.com/charts/2010/3827/active-twitter-users-most-influential-online-consumers
41. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by
original owner.
http://www.marketingprofs.com/charts/2010/3827/active-twitter-users-most-influential-online-consumers
42. Women 35-54 are
the largest user
segment of
mobile social
networks.
70% - 25-54
16% - 18-24
7% - 13-17
(c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by
original owner.
Source: Nielsen –
http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/
Hinweis der Redaktion
Story: I was called over to look at a story about social media. It was deemed a good story.