This document discusses rural India and issues related to its development. It notes that rural India constitutes 69% of the population and provides 70% of food grains and 75% of employment. However, rural areas remain underdeveloped with problems like low incomes (86% earn less than $2/day), lack of education (99.71% never graduate), and limited healthcare access. It highlights opportunities in rural markets from increased purchasing power. The document also profiles Social Initiative Group, which works on health, education, livelihoods and access to finance in rural areas. It provides details on SIG's nutrition security, education and financial inclusion programs.

1. Rural
Renaissance

2. “India is not Calcutta and Bombay. India lives
in her seven hundred thousand villages.”
-Mahatma Gandhi

3. Rural India
Constitutes 69% of Indian
Population
Source:
http://www.pluggd.in/rural-
india-key-statistics-297/

4. Rural India
Agriculture provides for 70%
of food grains needs
Source:
http://www.indiabix.com/gro
up-discussion/indian-villages-
our-strength-or-our-
weakness/

5. Rural India
Provides Employment to
75% Indian Workforce
Source:
http://agcensus.nic.in/

6. Rural India
Contributes 30% to National
Income
Source:
http://agcensus.nic.in/

7. Still its the most neglected and severely
underdeveloped area in the country…

8. Problems in Rural Areas
Income Problem
86% or Rural Population earn less than $2/day
Source:
http://www.pluggd.in/rural-
india-key-statistics-297/

9. Problems in Rural Areas
Literacy Problem
99.71% or Rural male Population never reach
to the graduation level Source:
http://www.pluggd.in/rural-
india-key-statistics-297/

10. Problems in Rural Areas
Healthcare Problem
67% or Rural Population do not have access to
safe drinking water Source:
http://www.pluggd.in/rural-
india-key-statistics-297/

11. Problems in Rural Areas
Healthcare Problem
90% or Rural Population do not have access to
clean sanitation Source:
http://www.pluggd.in/rural-
india-key-statistics-297/

12. Huge opportunities as well..
• Untouched by Urban Growth
"The rural market is insulated from the global meltdown, and
untouched from urban financial growth,”
- Dr. Harish Bijoor, Famous consultant

13. Huge opportunities as well..
• Massive Market
“The Indian rural market with its vast size and demand base offers
a huge opportunity that companies cannot afford to ignore.”
- P Balakrishna, Business Line, The Hindu

14. Huge opportunities as well..
• Increase in disposable income
“several factors like MNREGA have led to an increase in rural
purchasing power, and is reflected in rural growth in a number
of categories”.
-Pankaj Gupta, practice head, Tata
Strategic Management Group.

15. Focused Companies
•
•

16. Social Initiative Group (SIG)

17. Mission:
“to empower the poor to participate in and
benefit from the Indian growth process”
Focus Areas:
Primary Health
Elementary Education
Sustainable Livelihoods
Access to Finance

18. Focus Areas:

19. Focus Areas:
Reducing Child Under Nutrition
Signed MOU with Govt. of Rajasthan for
strengthening the Convergent Action for Child
Under nutrition for three years
Nutrition Security Innovation programme
Running Nutrition Security Innovations Program in
Chhattisgarh

20. Focus Areas:
Apna Clinic
Running Apna Clinic Project in Nigdi, Pune for Truck
Drivers
Project Saras
A Maternal nutrition Program running with
collaboration with Univ. of Southampton UK

21. Focus Areas:

22. Focus Areas:
School & teacher education reform programme in Rajasthan
Working with Sarva Shiksha Abhiyan for education
empowerment
Chhattisgarh curriculum and textbook development
programme
Working with Vidya Bhawan Education resource for
school curriculum renewal

23. Focus Areas:

24. Focus Areas:
Effective and affordable risk management solution
Lunched India’s first index-based Insurance to
protect farmers from weather related risks.
Poverty Alleviation through universal access to finance
Easy access to finance in rural areas with
collaboration with NCDEX and rural branches of ICICI

26. SyndShakti: smart Card Project
 A Part of Financial Inclusion of rural areas
 Pilot project in three districts in Karnataka
 Collaboration with SBI and Canara Bank

27. How it works?
Bank Bank Agent Smart Card

28. Farmer

29. 1. 2.
Scan finger print Insert Smart Card

30.  Cash Transaction
 Opening of no frill
Savings Account
 Applying for Kisan Loan
 Applying Govt
Beneficiary schemes like
MNREGA
 Fund Transfer
 Insurance Premium

31. Safe Secure Easy

32. Benefits:
• Bridging gap between farmers and Banks
• 3 lakhs farmers to be benefitted in 1st
phase
• Ease of banking
• Financial inclusion and empowerment

33. Thank you!