This pack is a quick whizz through my experience of apps and the mobile web, what is happening in the UK market with iPhone and smartphones and why this will lead to mainstream mobile data adoption and identifying some future opportunities.
What I say in this talk:
1. Know your users - designing for a clear audience need should always work
2. Smartphone use is growing fast but doesn’t yet dominate
3. What users are doing now – and why apps and smartphones will push mobile data into the mainstream
4. Future opportunities are not so future - they’re just around the corner
5. Distribution remains the key – as awareness is critical to adoption
Mobile web, apps and smartphones - now and the near future
1. Bathcamp Mobile web, apps and smartphones – now and the near future Mark Watts-Jones Twitter: MWJ July 2010
2. What I am going to say… Know your users - designing for a clear audience need should always work Smartphone use is growing fast but doesn’t yet dominate What users are doing now nd why apps and smartphones will push mobile data into the mainstream Future opportunities are not so future , they’re just around the corner Distribution remains the key – as awareness is critical to adoption 1 2 3 5 4
3. Know your users 1 and why designing for a clear audience need should always work
4. Doodle Jump is great but as I’m a bit techy I was first brought to it by the use of the accelerometer 2
11. In April 2010 Nokia retains a clear lead; iPhone market share remains small at 6% 3
12. But in high-end segments iPhone, Blackberry and LG are growing fast at Nokia and Samsung’s expense 3
13. … and this trend is set to continue with rapid evolution towards smartphones 3 Source: Morgan Stanley
14. What users are doing now 3 and why apps and smartphones will push mobile data into the mainstream
15. Apps have changed perceptions about how to get to ‘the internet’ from mobile – consumers are starting to understand this
16. App usage on iPhone and mobile browsing on Android is very high; other mobile data service use remains patchy but this will change as smartphones grow
17. Mobile browsing is currently dominated by Google, Facebook and mobile operators
18. Don’t forget youth and younger consumers who widely use and highly value Blackberry Messenger (BBM)
19. Who are all these Farmville users? I think they’re mainstream users and this use could bleed over into mobile
26. With 250k apps in the App Store in August 2010 and fast growth in other app stores awareness will always be an issue for the majority of developers
27. Partnering with businesses to extend their ‘core business’ into mobile will help generate value for the business and communicate your app
28. Critically the value of the app is often not the app itself – keeping the consumer happy can indirectly create more value for the core business