1. Social Media:Changing the face of business 29 September 2011

2. Welcome Andrew Webber, Partner. TLT

3. Agenda 6.30pm Welcome 6.35pm Drew Benvie, MD 33 Digital 7.00pm Chris Underhill, CEO iVoucher 7.35pm Q & A 7.45pm Closing remarks 7.45pm Networking with interactive demos 9.30pm Close

4. Drew Benvie, MD 33 Digital

5. The influence of social media September 2011 // Drew Benvie, Hotwire Group

6. The impact of information on business Image courtesy of The Economist

7. The impact of social media on trust http://www.economist.com/node/15351002?story_id=15351002

8. A converging set of disciplines Social

9. Brands and the water cooler http://www.flickr.com/photos/pswansen/147322966/

10. Big audiences Permission to talk to the audience direct http://www.flickr.com/photos/wishymom/566394520/

11. Like coverage in magazines i.e. not necessarily through old media http://www.flickr.com/photos/luismontemayor/2493393761/

12. The new influencer Blog

13. The impact of social media

14. Facebook has 750m active users. 300m log on every day

15. Average age of Facebook user = 38

16. Anne Krum is the oldest, age 105

17. Facebook users are mostly women

18. 63% women

19. 50% of mobile web traffic in the UK is for Facebook

20. Businesses talk to people (prosumers). People are on Facebook.

21. Fans that follow then become customers.

22. Twitter isn’t remotely new http://www.flickr.com/photos/25541021@N00/3819908425/

23. Although it caught some out...

24. It isn’t hard to understand Twitter insights are... insightful

25. ‘influence’ isn’t hard to achieve http://www.flickr.com/photos/25541021@N00/3819908425/

26. Twitter trends are powerful http://www.flickr.com/photos/25541021@N00/3819908425/

27. And some learn the hard way http://eu.techcrunch.com/2009/12/19/as-hundreds-of-eurostar-passengers-languish-eurostar-ignores-twitter/

29. LinkedIn has 100m active users

30. LinkedIn is more social...

31. ...than how you remember

32. 24m users in Europe 42m in the US Images courtesy of LinkedIn

33. The UK is Euope’s biggest community by 3x

34. It’s all about groups

35. What is location based social networking? Image courtesy of Foursquare

36. Image courtesy of Foursquare

37. How are brands being discussed? Image courtesy of Foursquare

38. A world apart... Image courtesy of Nielsen

39. As a brand, either you’re a place You add value to places You are at places What are brands currently doing

40. As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare

41. The opportunities for brands Engage the new audience Gain valuable insights Protect and manage reputations

42. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up-on-facebook-places

43. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9

44. Dose Espresso: Rewards Rewarding loyalty with minimal spend http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html

45. Getting products talked about... ...by the right people

46. Creating a community

47. Re-thinking how to talk to customers

48. The pitfalls?

49. Brand reputation

50. People reputation

51. “A fan on Facebook spends $72 more than average” Syncapse Research, June 2010 “Each Facebook fan drives 20 extra visits to your site” Hitwise, June 2011 Likes drive interest, fans and loyalty Twitter conversion rates can range from 6-20% Your new route to market

52. ...the elephant in the room http://www.thevalueengineers.com/wp-content/uploads/2009/10/banksy-elephant-in-room1.jpg

53. The leaders of tomorrow have tuned out of old media http://www.nytimes.com/2008/07/27/books/27reading.html?partner=rssuserland&emc=rss&pagewanted=all

54. Thank you drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb

55. Chris Underhill, CEO iVoucher

56. ©iVoucher 2011 Social Media: Changing the face of business28 September 2011 Chris Underhill – CEO iVoucher

58. Social media has changed the marketing technology software market forever !!

59. The power of social media as a business driver - social voucher company iVoucher

60. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!

62. Experienced, results-oriented entrepreneur and senior executive with over 25 years of experience in high growth private and public international software and IT companies

63. Proven fund raiser with strong investor and advisor relationships, successfully raising capital from angel, venture capital funds, institutions and a public market flotation on the LSE AIM

64. Today;

65. CEO of social voucher company, iVoucher, a Highgate Tech Fund start-up

68. Social media has changed the marketing technology software market forever !!

69. The power of social media as a business driver - social voucher company iVoucher

70. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!

72. 16/06/2011 ©iVoucher 2011 What’s needed from NED’s L;kj 16/06/2011 ©iVoucher 2011

74. Social media has changed the marketing technology software market forever !!

75. The power of social media as a business driver - social voucher company iVoucher

76. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!

78. Scale

79. Relevancy

80. Timeliness

81. Innovation

82. Agility

83. Measurability

84. Efficiency

85. ProductivityTechnology enables consumers to reduce the complexity of communication and commerce, making life a lot harder for marketing!!! What does technology do for marketing? 16/06/2011 ©iVoucher 2011

86. 16/06/2011 ©iVoucher 2011 Marketing exploit technology 1990 1950 2008 1880 1890 16/06/2011 ©iVoucher 2011

87. 16/06/2011 ©iVoucher 2011 Media & Channels THE GOAL CONTINUOUSLY ORCHESTRATE CUSTOMER DIALOG AND VALUE OPTIMISATION Internet = SOCIAL Smart phones Social networks Email Search Radio Display TV / DTV = TRADITIONAL / DIGITAL Telephony In-store / POS Print/Mail 16/06/2011 ©iVoucher 2011

88. 16/06/2011 ©iVoucher 2011 Years to Reach 50 million users… Radio 38 YEARS TV 13 YEARS Internet 4 YEARS +100 million users in less than 9 month 4 YEARS Mobile Internet 2 YEARS 1 billion downloaded apps in 9 month Source: Socialnomics, Morgan Stanley

89. 16/06/2011 ©iVoucher 2011 Social Media Around the World 2011 2 billion internet users in the world 7 billion People in the world >1 billion Social network users 16/06/2011 ©iVoucher 2011

90. 16/06/2011 ©iVoucher 2011 Reach and Frequency >600 millionpeopleusesocialnetworksat leastdaily 16/06/2011 ©iVoucher 2011

92. 92% of small businesses who use social networking do so to keep in touch with existing customers

93. 78% of small businesses who use social networking do so to find new customers

94. 51% of companies use social networks for customer support improvement, up from 36% last year(source: Really Simple Systems April 2011 / Econsultancy/ cScape 2011 Customer Engagement Report) 16/06/2011 ©iVoucher 2011

95. 16/06/2011 ©iVoucher 2011 Top Networks in Europe Facebook Twitter MySpace LinkedIn Base: Socialnetworkers Base: Members of thisnetwork 16/06/2011 ©iVoucher 2011

96. 16/06/2011 ©iVoucher 2011 Membership Profile Facebook Twitter MySpace LinkedIn Gender Age Smartphone Workingsituation Source: Insigth Consluting 2011 N Europe = 5613 / F = If member of social network(s) Women typically outnumber men on social networks — women make up 53% of Facebook users and 49% of MySpace users. However, a majority of LinkedIn members (56%) and Twitter users (55%) are men. 16/06/2011 ©iVoucher 2011

97. Why connect with other people on social media? Q : Why does a person belong to your network? Europe regions Europe * * * Connections are driven by close, offline, personal relationships. * * Source: Insigth Consluting 2011 N Europe = 5613 / F = If member of social network(s)

98. 16/06/2011 ©iVoucher 2011 Mobile Commerce Payment initiated by a phone for a transaction at a physical point of sale or online will total over $750 billion worldwide by 2015 (source:GigamoPro Aug 2011) 16/06/2011 ©iVoucher 2011

101. Qtr/Monthly data16/06/2011 ©iVoucher 2011

103. Social media has changed the marketing technology software market forever !!

104. The power of social media as a business driver - social voucher company iVoucher

105. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!

107. Connecting merchants and customers locally

108. Sales led merchant engagement, across multi category

109. Leverage social media and technology led marketing

110. 3 Year old company

111. Fastest Growing Company Ever (Forbes Magazine 2010)

112. 45 countries

113. 50 million subscribers

114. Nearly 10,000 employees

115. Raised over $1bn

116. 2011 revenue

117. Q1 $644.7 million

118. Q2 $878 million

119. Planned circa £19 billion floatation Oct/Nov16/06/2011 ©iVoucher 2011

120. 16/06/2011 ©iVoucher 2011 Local with Social Web Mobile Social Network Groupon Daily Deals Voucher offering 50-90% off Over 40 categories Collective Buying Gaming theory Deal On!! Social media integration Facebook / Twitter £££££ to sign up your friends and family!! Groupon Now Location based mobile service Merchant enabled Groupon Getaways Travel Groupon e-commerce? 16/06/2011 ©iVoucher 2011

122. Self service software putting merchant in control of customers and consumer engagement

123. Merchant brand led, integrating data capture, email and sms communication and payment processing

124. Leverage social media, tracking friends and family referral

125. Subscriber distribution via web site / mobile app / search marketing and affiliate programme

126. Subscriber engagement via Top Daily Deal email

127. Launch May 2011

128. Restaurant, bars, clubs

129. 250,000 subscribers

130. <200 restaurants

131. 10 employees

132. Raised over £1m

133. Rollout from Dec 2011

134. UK Restaurants

135. Int. Restaurant

136. Multi Category

137. White label16/06/2011 ©iVoucher 2011

139. Social media has changed the marketing technology software market forever !!

140. The power of social media as a business driver - social voucher company iVoucher

141. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!

143. 16/06/2011 ©iVoucher 2011 16/06/2011 ©iVoucher 2011 Improve business performance through marketing technology…

144. ©iVoucher 2011 ©iVoucher 2011

145. Questions?

146. Closing remarks

147. Introducing the TLT team Technology & Media Corporate Employment – Pensions & Incentives James Watts – QR Tags demonstration

148. Introducing the Moon Consulting team Vanessa Moon Shaun Durham Peaches Goulding

149. Thank you