YOU Lead Technology - Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo Stratford Campus by Dr. David H. Jacobson
Interactive Powerpoint_How to Master effective communication
PwC Director Discusses Emerging Tech Trends
1. www.pwc.com
YOU Lead Technology –
Technology Leads YOU...
concerning creativity, technology,
business concepts, for University of
Waterloo, Stratford campus
Dr David H. Jacobson
Director - Emerging Technologies, PwC
david.h.jacobson@ca.pwc.com
Thursday, January 27, 2011
2. Borderless digital communication and participation
• 2007: The age of Ubiquitous Participation (UP!)* begins;
• 2008, 2009: The Selfsumer* emerges;
• 2010: Borderless digital mobility*;
• 2011: Borderless mind*; Borderless cross-linking*.
And isn’t this what Stratford is all about?
* PwC defined concepts
PwC Slide 2
4. Wi-Fi –Direct
• Wi-Fi Alliance®;
• Link devices direct by Wi-Fi;
• Bluetooth killer?
PwC Slide 4
5. Borderless camcorder - in space and time
• Click and the last 30 seconds go
to your chosen destinations.
Looxcie
PwC Slide 5
6. Mobile TV
• LG's mobile digital television that
can receive a signal even in a moving
vehicle;
• Advanced TV Systems Committee
Standards for Digital mobile TV.
PwC Slide 6
15. Mobile devices – a continuum of capabilities
• Smart phones – 24/7; in-the-hand; location; orientation;
• Tablets – larger-screen; higher capacity and speed;
• Business tablets;
• Laptops and sub-laptops – full work and leisure.
PwC Slide 15
17. BlackBerry PlayBook and HP Slate 500
An “eye” in both
directions!
Also two “eye” and fully featured Windows 7!
PwC Slide 17
18. Borderless purchasing - mobile pumping eBay
• Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones;
• Even a Lamborghini for $350 000;
• Mobile ordering, bidding, negotiating and payment ;
• eBay expects to top $1.5B in mobile sales this year.
FierceMobile
PwC Slide 18
19. Mobile commerce
• Selfsumers are ready;
• Ease of use;
• Complementary to other forms of ordering and payment;
• Travelling, geo-positioned, in-the-moment, exclusive offers;
• Comparison and group buying;
• Mechanisms: location; speed; devices; payment; participative
multimedia;
• Unique websites.
PwC Slide 19
20. Borderless mobile payment
Paymo by Boku
A type of Premium SMS
Square dongle on iPhone, iPad, Android
Enstream
Zoompass
wallet
…by mFoundry
PwC Slide 20
21. Borderless group buying – social networking in action
• GroupOn, The Point and LivingSocial
PwC Slide 21
23. Multiple stimuli
• Compared to consumers who had only seen a TV ad for a specific
drug, consumers who had seen both a TV and online ad were twice
as likely to ask their doctor about it.
Nielsen
PwC Slide 23
24. The new commerce “King” is a triplet!
• Multiple stimuli;
• Participation;
• Completing “The Transaction”!
PwC Slide 24
25. Borderless persistent sales “person” – a step too far?
• Shoes that Julie Matlin recently saw on Zappos.com were kind of
cute. But she wasn’t ready to buy and left the site.
• Then the shoes started to follow her everywhere she went online.
Zappos had unleashed a persistent salesperson!
New York Times
PwC Slide 25
26. Borderless privacy: whither or wither privacy?
• Digital Due Process Coalition pushing US Congress to modernize
privacy laws;
• Includes Microsoft, Google, EFF (Electronic Frontier Foundation),
ACLU (American Civil Liberties Union), eBay;
• Privacy not adequately protected; could slow businesses in using
cloud computing, mobile applications.
PwC Slide 26
27. Borderless regulatory and compliance risk
• In July 2010, the U.S. Food & Drug Administration cracked down
on Novartis for using online applications such as Facebook Share
and Share This;
• The FDA said Novartis failed to meet regulatory and compliance
standards when it asked consumers to tell friends and family about
a cancer drug;
• Failed to communicate risk information.
PwC Slide 27
28. Technology and human behaviour
Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of
Chicago
PwC Slide 28
29. Online videos are streeeetching in length. Why?
• Engaging the Selfsumer by capturing intention;
• Higher-speed wired and mobile access to the Internet;
• Larger screens on smartphones and tablets;
• Mobile tablet/pad touch screens;
• The beginning of portable/inbuilt smartphone projectors.
PwC Slide 29
32. Backwards and forwards – playing with emotions
http://www.youtube.com/watch?v=42E2fAWM6rA
PwC Slide 32
33. When video is a killer app – capturing emotions
http://www.youtube.com/watch?v=gmxqK8hKPNs
PwC Slide 33
34. Borderless cross-linking of experiences
• Takes you to quite a
sexy video featuring
Jeans X;
• What are the
advantages of this?
PwC Slide 34
35. Borderless next-gen ebooks and Stratford Campus*
• Imagine reading Macbeth as a next-gen. e-book;
• Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—"
• Touch this passage and be taken to a choice of streaming video
clips of famous actresses playing this scene*;
• Video yourself and ask for a critique of your performance.
* PwC defined concepts
PwC Slide 35
36. Mobility is borderless – applicable at Stratford
• GestureTek – Toronto;
• Kinect – Microsoft
http://www.youtube.com/watch?v=Mf44bWQr3jc
PwC Slide 36
37. Scalable Video Coding – high-quality video and audio
in video conferencing
Global IP Solutions: 10% packet loss
PwC Slide 37
38. Harvard de-icing is pre-de-icing
• Nanostructured materials repel water droplets before they have a chance to
freeze;
• Down to -30C.
PwC Slide 38
40. Nanotechnology moving in
• Display made by LG is 4.6 centimeters by
centimeters;
• Better color from integration of nanomaterials
using quantum dots into the backlight;
• The quantum dots are contained in capillaries
made by Nanosys.
Technology Review (top); Nanosys (bottom)
PwC Slide 40
41. Nanowire transistors
Nanowire transistors on plastic substrates.
Junginn Sohn, Cambridge Nanoscience Center
PwC Slide 41
42. Of perfect batteries and practicalities
• Greater surface area using nanotechnologies – higher energy density;
• Quick-charge time – but can you charge it?;
• Dip an ordinary piece of paper into ink infused with carbon nanotubes
and silver nanowires, and it turns into a battery or supercapacitor.
Crumple the piece of paper, and it still works. Stanford
PwC Slide 42
44. Borderless internal combustion – what, no hybrid?
• Mazda and others - super-efficient, 70mpg;
• Ford, Mazda spraying fuel at high pressure directly into the
engine's combustion chamber rather than input port;
• Avoids pre-ignition, enables use of high compression ratio.
Aviationchatter.com
PwC Slide 44
46. How innovation goes – to success
• When you start looking at a problem and it seems really simple your
solutions are way too oversimplified, and they don't work;
• Then you get into the problem, and you see it's really complicated. And
you come up with convoluted solutions which work for a while;
• The really great innovator will keep on going and find the key, underlying
principle/concept of the problem and come up with a beautiful elegant
solution that works. Steve Jobs, paraphrased, 1984
PwC Slide 46