This document discusses social media trends in the fast moving consumer goods (FMCG) industry. It provides key statistics on FMCG advertising spending and trends over time. It also lists the top 10 FMCG brands on social media and provides case studies on how brands like Coca-Cola, Pringles, and Cadbury use social media for campaigns and engaging consumers. The future of social media in FMCG is predicted to be more PR oriented, add value to consumers, increase fan engagement across social networks, and see more brand and consumer cross-integration.