13. We focused on answering every query about
this eco-friendly mode of power generation,
busting every myth that shrouds this costeffective source of energy.
14. And used Social Media as a bridge between
What you know and What you need to know about
Nuclear Energy
15. Exploring platforms like Facebook,
Twitter, YouTube,
LinkedIn, Google+ to reach out to the expanding target
audience on digital space.
18. An interactive website was
created to channel correct
information about Nuclear
Energy. It also proves to be
a key resource for any
information related to
Nuclear Power.
24. National Level Campaigns
have been incorporated and acted on. We have
received great response from the people with
maximum entries.
25. Nuclear Energy: Clean &
Green Energy Blogging
Contest
We invited bloggers from all
around the nation to talk about
Nuclear Power on our website.
26. We promoted it on various platforms via different means. Banner
Ads and Emailers were also used to support the campaign along
with Social Media Promotion.
40. Contests that helped engage as well as spread information about
this Energy of the Future - executed on a regular basis.
41. Go Nuclear Contest
Total Follower Increase: 197
Total Entries: 37
Total Likes: 127
Total Share: 52
Reach: 65329
The contest spread word about the various
advantages of Nuclear Energy through user
comments leading to crowd sourced research.
42.
43. Top Fan Contest
Total Follower Increase: 1,091
Total Likes: 2238
Total Comments : 101
Total Share: 471
Reach: 116779
We gratified people with maximum
impressions on the platform for a span of 1
month leading to increased reach and
interaction.
50. We targeted the brains of Social
Media to reach out to the
updated youth on the micro
blogging site and left an impact.
51. We incorporated an approach towards the content that makes is more
Twitter Friendly and Informative in nature with defined #tags.
52.
53. And conducted #tag based contests that trended over the nation
expanding the reach of the cause we support.
54. NFF Quiz Contest
HashTag: #PowerOFKnowledge
#NFFQuiz
Total Follower Increase: 116
Interactions: 732
Achievements: Apart from the follower
increase the #PowerOfKnowledge
Trended in India for over 16 hours.
(17th August, 2013)
55. Friends With Nuclear
HashTag: #TheFutureNeeds
#FriendsWithNuclear
Total Follower Increase:34
Interactions: 449
Achievements: Apart from the follower
increase the #TheFutureNeedsand
#FriendsWithNuclear Trended in India
for over 13 hours.
(12thSeptember, 2013).
56. NFF Slogan Contest
HashTag: #MySlogan
#ShoutOutNuclear
Total Follower Increase: 86
Interactions: 665
Achievements: Apart from the follower
increase the #MySlogan
#ShoutOutNuclear we Trended in India
for over 48 hours. (18th November,
2013).
60. Few things deliver ideas like
Audio Visuals. This channel
aims to explain the various
benefits and overall positive
aspects of Nuclear Energy.
61. Total Videos: 32
Total Subscribers : 61
Total Views: 32300
Videos educating people about
Nuclear Energy were made in English
as well as Hindi. These uploads helped
educate a mass audience with use of
TrueView Ads to widen reach.
62.
63.
64. We also did E-Mailer Campaigns reaching out to approximately 3,00,000
people per month redirecting to the Website and Contest Pages
65. And used our Mascots
– Budhiya and Nucleo across platforms to promote
the central theme of NFF.
66. We also did Google
Search Ads to attract people interested in the subject
redirecting them to the website.
68. Our vision of reaching out to people
of all ages and eliminating their
apprehensions based purely on
facts, stats and analytics about Nuclear
Power grows closer to realization by
the day.
69. Over 4,00,000 people are reached on
a monthly basis due to the combined
digital effort.
70. Facilitating the youth of the
country with a vast and free database
on the latest advances in Nuclear
Technology, which is accessible on all
digital platforms.
71. To be recognized as an online portal which separates facts from the noise
you hear about Nuclear Energy in the country today.
72. We realized the true power of Digital Medium to reach out to the target
audience and its attribute of being innovative and informative at the
same time.