Presentation at Retail Trade fairs in the UK on "How to use Google and Social Media to increase your online sales"

1. Google and Social Media - Increase your online Sales
Social Commerce
“Please feel free to Tweet @wvrknight during this session”

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
Speaker & Trainer F7Social
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online store
GroupBuy & FlashSale Affiliate network Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store

4. Production Era
Henry Ford 1920’s
Model “T” Production
12.5 hours before
93 minutes afterwards
Cost: $825 > $280

5. Marketing Era
1950’s 1st TV Advert Brands told us
what they
want us to buy
Now Only
14% of us
trust
Advertising
78% of us
trust our Friends
recommendation
of a product or
"It's tingling fresh. It's fresh as service
ice. It's Gibbs SR toothpaste.”

6. SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish are
Adam Brown – Coca Cola 42 Million “Likes”

7. Social Media Optimisation
Finding Your Customers

8. Monitor

9. Monitor
LeighannSays - YouTube
Mara Hoffmans Swimwear
Collection 6.13%

10. Respond

11. Amplify

12. Lead

13. Lead

14. Google Drive
Presentations
Drawings Documents
Email
Talk
Forms

15. Google Listen

16. Google Keyword

17. Google Adwords
You are in control of many features
1.Who can see your Gift advert i.e.
where your audience is located
2. The Baby keyphrases that will
trigger your advert
3. The Baby advert wording i.e.
headline and 2 lines of description
which specific brands web page your
You need a long-term daily budget
and a Maximum Cost-Per-Click (max.
CPC) budget e.g daily budget of £20
and max. CPC of, say, 35p - this all
depends on how competitive your
location is.

18. Google Analytics

19. Google Merchant
Google say that this
can increase Click
Through Rate by 10%

20. Google Checkout
Google say that this
can increase Click
Through Rate by 10%

21. Google+

22. Google+ Local

23. Google Owns
Picasa

24. Google Owns
YouTube

25. Consultancy / Training / Mentoring
Tell us
What
You
Think