My presentation for my advanced portfolio

1. EVALUATION
By Warren Joseph

2. IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,
DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
Conventions of the Horror Conventions of the Horror Conventions of the Horror
genre - Trailer genre - Magazine genre - Poster
• Always will be a murderer • Black, red and white colours • Name of the movie and
used characters included
• Always will be black, red and
white • Mid-Shot or Long shot photo • Release date
of character from main movie
• Always will be scary, dark • Gloomy look but still stands
advertised (usually villain)
music leading to faster pace out
epic music • More famous movies or
• Quote from magazine or
celebrities included
• Always will be people newspaper
frightened and screaming • Gimmicks
• Images (usually terrified facial
• A disturbance in the expression)
equilibrium

3. POSTER
• Title is in black and red and
distinctive
• Location is illustrated and three
characters walking into it.
• Release date
• Cast written at the bottom
• Hero vs Villain (Claude-Levi Strauss
theory)

4. PLANNING
TRAILER
• Storyboard guided from our
preliminary task.
• Wrote a script because a lot of
diagetic and non-diagetic
dialogue was used
- Dialogue used at
beginning to reveal plot
a little.
- Dialogue used
throughout fast edits to
make it sound more
hectic.

5. TRAILER
• Begins with equilibrium then disturbed by disequilibrium (Todorovs Theory)
• Murder Weapons
• Several frightened facial expressions (Close-Ups)
• Starts with slow spooky music, switches to fast paced edits with faster
music, usually trailers use rock music but we used fast paced epic music.
• It is made obvious there is a killer by all the attacks but you don’t get to see
even a glimpse of the killer
• Cliffhanger
• Our main target audience was older teenagers males
and females, we targeted them by using blood and
violent attacks which may interest males more
additionally we included things jumping out in the
trailer which would make this movie suitable for
couples.
• Females MAY! have an oppositional reading (Stuart
Halls theory) of the movie as there are only males in
the trailer they may feel like this is unfair and
biased.

6. MAGAZINE
• Title stands out in black and red in
creepy, spooky font.
• Gimmicks used
• Celebrity endorsements used (Two
Step Flow theory)
• The Hero of our movie used for the
main mid-shot photo challenges the
conventions.

7. How effective is the
combination of
your main product
and ancillary texts?
• Killer is not shown in trailer but
is compensated being shown
in trailer.
• Poster and Magazine used
same image.
• Where the quote from ‘The
Guardian’ on the poster
supports the caption on the
magazine ‘Blockbuster of the
year’

8. WARREN JOSEPH • I was in charge of directing and editing the
trailer.
• I found it easier to tell the group what I
wanted when shooting because I had a
vision for what I wanted when editing.
• Everyone who was involved were easy to
communicate with, sometimes had to raise
my voice but that helped us get the shots we
needed to get so people took it seriously.
• Every time I came up with an idea when
filming I referred to Muaadh to see if he
agrees it should be included.
• Me and Muaadh could communicate through
our blogs additionally the blog helped keep
track of our work as a result I was able to be
very effective, making improvements.
 Following our storyboard

9. WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
• To find out if we attracted our target audience we created a questionnaire to those who
have seen our trailer, magazine and poster. These were the results for one question.
From this question we asked in our
audience feedback questionnaire, this
ensured that we fulfilled customer
expectations additionally that we
achieved what we wanted to achieve. By
using our non diegetic sound we created
a mood that’ll make the audience feel
tense and scared, evidently this was
successful.
From our audience feedback we also
found out that the majority of people did
enjoy it.

10. CHANGES MADE AFTER
AUDIENCE FEEDBACK
• After the first draft, people on Facebook commented on the
fact Muaadh had a torch in broad daylight, so we had to
re-film it.
• At the start we changed the knife scene which slightly
disturbs disequilibrium because it didn’t look authentic.
Poster
• Added image of the killer to work with the trailer and make
poster more appealing
Magazine
• Too much text, added more images.
•

11. MEDIA TECHNOLOGIES USED

12. THANKYOU FOR LISTENING EVERYBODY
• The end