This is a one pager assignment on environment reporting by the Starbucks case.

1. Vinay Shriyan
Environmental Reporting NMIMS University
First year, Marketing
Div. A, RollNo.
61Intro: Environmental
reporting is a tool to
communicate a
company's environmental
performance; used to
demonstrate
companywide integrated
environmental
management systems,
corporate responsibility
and the implementation
of voluntary initiatives
and codes of conduct.
For my environmental reporting and/or disclosures pratices in the industry I would like to discuss starbucks
(one US's top beverage company), how they identified their environment threats and work for a better
tomorrow for self and their customers.
Fiscal 2007
 Active role in advancing the usgbc’s(U.S. Green Building Council) leed standard for retail
 24-hour monitoring of energy usage among a sample of 19 starbucks stores in the u.s.
 Providing 409 store managers in eight regions with resource report cards(feedback on their store’s
energy and water usage)
 Offered customers a chance to donate their 10 cent discount to the chesapeake bay Foundation
 Promoting reusable mugs
 Redirecting the commuter mug discount to a locally relevant NGO increased customer participation
nearly 18 percent
Starbucks supports these organizations
Long term commitment to the environment
 We aspire to have stores that are powered by
renewable energy
 We will aspire to build only green stores
 We aspire to a time when our cups create no
waste