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Biography of a Giant A presentation in Marketing Strategy
A – Z on a .com ,[object Object]
Launched in 1995
Online bookstore and more...
First major companies to do e-commerce
Did you know that... The original name of Amazon.com was Cadabra.com
Startup phase ,[object Object]
Quit his job, to start an Internet company
Aggressive growth prospects ( 2300%  )
Tom Alburg invested $100,000 (seed capital)
And sell what? “Bezos drew up a list of  20 products  that could be sold on the Internet” ,[object Object]
Hardware
Software
Videos
Compact Disc ,[object Object]
Seattle HQ “An Online company with its core competency being Offline” Seattle because... ,[object Object]
Proximity to a large book distribution center
Company Expansion 1997, IPO announced  ,[object Object]
Improve the product
Distribution capabilities ,[object Object]
New office in east coast “reduce delivery with east coast office publisher and customers”
Did you know that... Douglas Hofstadter 's book holds the privilege of being the first sold book on Amazon.com
Reseller Model The  Associate Program  was also launched in 1997 ,[object Object]
Made 3-8% on book sale
Amazon partnered with two US biggies
Later partnerships including
Product Expansion The Amazon  Advantage program ,[object Object]
Yearly membership fee of $29.95 Amazon stocks, manages, delivers and at the end pays you for every book
Did you know that... A glitch in Amazon.com's programming allowed writers to criticize their own works favorably on the site.
Product Expansion(cont.) Amazon  kids ,[object Object]
100K titles for teens and kids Amazon  music ,[object Object]
Searchable by artist, song title, label
Hear before buying (225K sound clips)
Online bubble burst ,[object Object]
Reported a loss of $323 million for fourth quarter '99-2000
Summer of 2000, stock price dropped substantially
Early 2001,  Amazon reported a whopping fiscal loss of $1.4 billion “ Lehman Brothers warned investors that the company might run out of cash and advised them to avoid its stock”
The Change ,[object Object]
Laying off 1,300 workers(about 15% work force)

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Biography of a giant - Amazon.com

Hinweis der Redaktion

  1. Amazon.com company time line http://www.xtimeline.com/timeline/History-of-amazon-com
  2. - Dec 1999, Time magazine named Bezos "Person of the Year," calling him the "king of cybercommerce." - Jan 2000, company fired 150 workers, mostly employees at its Seattle HQ - Amazon reported a loss of $323 million for the holiday fourth quarter 99-2000 - summer of 2000, Amazon's stock price had dropped by more than two-thirds - "One much publicized report by Lehman Brothers warned investors that the company might run out of cash and advised them to avoid its stock" - Early 2001 -- when Amazon reported a whopping fiscal loss of $1.4 billion
  3. Amazon transformed itself from a specialty retailer into an online shopping portal, taking a cue from auctioneer eBay, which set itself up as a mediator between buyer and seller. It started selling products from companies such as Toys "R" Us and Target on its Web site. It added merchandise from smaller retailers in its zShops. And it competed directly with eBay through its Amazon Auctions. Most recently, Amazon launched product categories with merchandise from other retailers. Its apparel store, for instance, debuted in the fall of 2002 stocked with underwear, sweaters and jeans from companies such as Nordstrom and Gap. Although Amazon lists the merchandise on its Web site, it does not actually take control of the inventory; the individual vendors are responsible for fulfilling their orders. Amazon, however, receives a cut from the sales. Amazon's sales from third-party vendors are still a small percentage of its total revenue, but the margins are higher.
  4. http://www.kokogiak.com/gedankengang/2004/07/amazoncom-logo-timeline.html
  5. Amazon Kindle is a portable e-book reader. More precisely, it is a software, hardware and network platform developed by Amazon.com that utilizes wireless connectivity to enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media in some countries. About the different version of kindles http://gdgt.com/amazon/kindle/ Amazon.com got outside the web browser in 2007 and offered its customers a way to purchase books through its very own making: an e-book reader specially designed by the online retailer. Since available in 2007, a new version has been announced and Amazon continues to expand the services and products available to current and future Kindle owners.
  6. * Over the past three months, for every 100 hardcover books Amazon has sold, it has sold 143 Kindle books. In its Kindle update, Amazon did not offer any comparison between the sales of paperbacks and e-books. * Over the last 30 days, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. * Author James Patterson had sold 1.14 million e-books to date. Of those, 867,881 were Kindle books. * Five authors—Charlaine Harris, Stieg Larsson, Stephenie Meyer, James Patterson, and Nora Roberts—have each sold more than 500,000 Kindle books. * The U.S. Kindle store now has more than 630,000 books available, including new releases and 106 of 110 New York Times best sellers. * About 510,000 books available for Kindle are priced at $9.99 or less, including 75 New York Times best sellers. * Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle.
  7. The Amazon Web Services (AWS) are a collection of remote computing services (also called web services) that together make up a cloud computing platform, offered over the Internet by Amazon.com. The most central and well-known of these services are Amazon EC2 and Amazon S3. Amazon Web Services provide online services for other web sites or client-side applications. Most of these services are not exposed directly to end users, but instead offer functionality that other developers can use. In June 2007, Amazon claimed that more than 330,000 developers had signed up to use
  8. From jeffs blog http://aws.typepad.com/aws/2008/05/lots-of-bits.html