Wappwolf lets you automate tasks on any files and documents - 1click BIG Action. Dig in !

1. The LeadingMarketplacefor Actions click to watchtheintrovideo http://youtu.be/U5kIPQN8uc4 Michael Eisler▪ Harald Weiss ▪ Christian H. Leeb ▪ Dieter Dobersberger August, 2011 1

2. 2 Our Story and Vision The founders met at DIG, a leading software boutique for business process outsourcing in Europe. >20% of world-class companies in Austria rely on DIG‘s automation solutions. The idea is to take our profitable workflow solution to the next Software-as-a-Service level. Our vision: To become the leading marketplace for actions. www.dig.at

3. 3 Offline vs. Online Task Automation Online Offline vs. Needs to be installed Runs on a local computer Runs local scripts >100 million installations Runs in any modern browser Runs on any device Connects web services

4. 4 Upload Twitter Enhance image Dropbox Download Convert to PDF Dropbox Online Task Automation Connect any web services to perform any series of tasks. “Let apps talk to each other” Input Single/multiple files: Upload Email Dropbox Drag & drop API S3 URL Action Single/multiple tasks: Time stamp Image stamp Enhanceimage Resize image Convertto PDF Encode video Convertimage Extractthumbnails Instagram Edit metadata Output Single/multiple targets: Snail mail Twitter Fax Download Facebook API Email Dropbox Our goal: to dominate the 200 most important and fastest growing actions in the market.

5. 5 Save Time and Money Action Automate just about every task you do online (limited to files and docs). It can do in seconds what would take you hours to do by hand. Connect individual web-based actions you want the computer do for you. There is no code to write. 1 2 A unique and viral action button 3 Automate your files and folders Get your tasks done. Anywhere. 4 5 MS-Office Addins Win/Mac Client iPhone Android/Blackberry/ OVI

6. 6 Market Size - US SMB: 5.7 M Firms (<500 employees) 75 M Prospective Users B2C: 292 M People in Households219 M Prospective Users Online (75%) Sample Actions Digital signature Time stamp Image resizer Rotate image PDF converter Video converter Word to PDF PDF creator Snail mail Send sms Ocr Image converter Youtube converter Email extractor Face recognition Total Adressable Market Opportunity 1,980,000 8,076,000 2,952,000 594,000 32,880,000 89,760,000 49,080,000 18,000,000 726,000 8,076,000 21,960,000 2,952,000 60,000,000 2,412,000 2,412,000 Conversion Paying Users 0.75% 1.00% 1.00% 1.00% 0.75% 0.25% 0.25% 0.25% 0.75% 0.25% 0.25% 0.50% 0.10% 0.5% 0.5% $8 RPU¹ per year w/14% CAGR² $20 RPB³ per year w/14% CAGR² 15 Actions = $14 Million Total Adressable Market Opportunity ($2,86 Million pay-per-action fee) 1.000 Actions= $961 Million Total Adressable Market Opportunity ($192 Million pay-per-action fee) $961 Million Total Adressable Market Opportunity w/14% CAGR ¹Revenue per user (40% of market) ²Compound annual growth rate ³Revenue per business (60% of market)

8. Web-based

9. Complex interface

10. 1.200 connectors

12. $2.2m funding

13. Since 2007

14. Develop a simple, easy-to-use, free personal and small/medium business task automation tool

16. Compellingautomation, B2C and B2B

17. Easy and intuitive userinterface

19. Aggregation

21. 9 Value to Users Task Automation Online Task Automation Online Workflow Limited web streams i.e. pipes, ifttt, tarpipe Limited to form-based workflows, i.e. RunMyProcess, Invensys Skelta Offline only i.e. Automator Easily connect web services to automate tasks Ease of use Free to use Free to use No revenue model & plans Initial investment Free to use Pay-per-task Costs Saves time Saves money Convenience Saves time Low ROI Monitoring Saves time Low ROI Increases productivity Beneits Wappwolf offers the most compelling and easy way to automate tasks online.

22. 10 Value to Developers Developers Web Services Wappwolf Referral Value Proposition Customer Acquisition Cost Postserver E-delivery Printcom Postcard DIG Fax 40% of revenue¹ 20% of revenue 20% of revenue Manuel B. Dropbox Bernhard P. Facebook Florian P. QRcode Xyzmo eSign Pdf ...40 more Wappwolf can increase revenue for developers by effective user acquisition. ¹Trialpay: Best Practices For Acquiring Software Customers (2011), Average customer acquisition cost.

23. 11 Developer Acquisition Helping developers market their web service. Launch Growth Maturity Word-of-Mouth, Referral Programs, Cross-Selling PR Buzz Marketing Blog PR Tactics SEO Organic Search Page Markup Ads Adwords Direct Developers Symposiums And Events Developer Groups Affiliate Sites

24. 12 B2C and B2B User Acquisition Spreading the action button. Action B2C B2B Distribution Partners Affiliates Mutual Linking Sites Word-of-Mouth, Referral Programs, Cross-Selling Ads Adwords SEO Organic Search Page Markup Direct Users Targeted-opt-in Emails Symposiums And Events User Groups PR Buzz Marketing Blog PR Tactics

25. 13 Business Model Pay-per-action (20% fee) User Acquisition Suggest Tasks Developer Acquisition From Viral Marketing Affiliates E-mail Search Based On Profile History Usage Spending Task Types Examples: eSign pdf Word2pdf Resize photo From Viral Marketing Affiliates Groups Events Wappwolf makes money, when users save time and money. Future Potential: Advertising Large Expected User Base High Quality User Data Premium Targeted Ads High Profit Potential + + =

26. 14 Team and Advisors CEO, DIG (Business Process Outsourcing) 10 years industry experience Successful Exit (Sold major stake) Michael Eisler CEO & Founder Harald Weiss CFO & Founder Head of Controlling, OBI (DIY Store) Director Finance, Hogg Robinson (Travel) Christian H. Leeb CVO & Founder CIO, VA TECH AG (Engineering) CVO, Lookk(Fashion startup) Business Angel Dieter Dobersberger CTO & Founder CTO, DIGCo-Founder (Electronic Procurement) 15 years industry experience Investors Founders, Christian H. Leeb (Lookk, Jajah: Exit at $207Million)

27. 15 Key Milestones& UseofFundings Action Action Action 2000 2006 Q1 2011 Q2 2011 Q3 2011 Q4 2011 2008 2010 US HQ/ Market Entry Q4 2011 Founded Mid 2010 iftt 2010 Series A Q4 2011 Automator 2005 DIG 2001 >100 Actions Q4 2011 Alpha Test Since Mid 2010 Android App Q4 2011 Mac/Win Client Q4 2011 Seed Q2 2011 Users >20 Actions Q3 2011 25k paying users Q4 2011 RunMyProcess 2007 Demo Fall 2010 iPhone/iPad Q3 2011 Beta Release Q4 2011 15 people Q2 2011 1M trans- actions Q4 2011 5 Actions Q1 2011 +100 +10.000 +100.000 +1.000 The era before Wappwolf.

28. 16 Q&A Product Team Market size Value to Users Business Model User Acquisition Financials Exit Strategy Risks & Precautions Product Comparisons Alternative Revenue Streams Management Expertise Potential Acquirers 5-Year Revenue Projection

29. 17 Risks & Precautions Mitigate Risks Precautions Low barriers to entry: new competitors Develop brand name to assure high market penetration. Lack of developer commitment Leverage high value, low time investment proposition. Low user acquisition rate Push monetary value of making suggestions; convenience Existing competitors adding similar features Feature set would be difficult to integrate with a boxed product. Slow initial growth Utilize teams superior know-how and viral marketing potential.

30. 18 Competitive Response Mitigate 6Wunderkinder Wappwolf Delays market entry Attempts to copy Wappwolf's website and business model Develop brand name to assure high market penetration. Safe user base Leverages brand name and market reach Leverage high value, low time investment proposition. No advantage Extensive experience and specialisation Highly experienced management team Unique product Synergies with existing software Feature set cannot be sold in a boxed product. Defensibility

31. 19 Exit Strategy Allows Google entranceintotask/doc/fileautomation Integration of Action Button into Chrome OS More targetedads Increaseuser lock-in Integration with Google Marketplace Extend Quickbook functionality by automating tasks/docs/files Increase cross-sell Integration with Quickbooks Extend online officeto SMB and B2C task/doc/file automation Increasecross-sell Integration with online office Integration of Action Button into Windows