How to Get the Most From Your Advertising
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Briefing to achieve integrated ideas & encourage maximum agency collaboration
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Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration.
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Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration.
Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration
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How to Get the Most From Your Advertising
- 1. HOW TO GET THE MOST FROM YOUR ADVERTISING DOLLARS Presented by: Wynne Angell Angell Marketing
Hinweis der Redaktion
- Stuck in our ways Recognize when things aren’t working Accountability