1. Sample business plan
Details Write your business name and location here.
Business Description What are
• your business goals?
• your product or services?
Market research • Who are your customers?
• Can you advertise? Can you afford to?
• How can you make your business different?
• How will people find out about your business?
• What can you do to make your business attractive to people?
• What are the problems and successes in this type of business?
• What can you do to get customers to come in instead of
waiting for them?
• How often will your customers buy your product?
• Is it only sold at certain times of the year?
• How many other competitors are there in your area?
• Can you compete against them?
Marketing and sales strategy You can attach your marketing and sales plans here.

2. Product or Service Will new technologies impact on your product or service?
Research & Development
How will you maintain the competitive edge with your product
or service?
Management, Ownership What is your business structure?
& Organisation
How will you manage the business?
What are your staffing requirements?
Finance You can attach your financial plan here.
What is your financial position?
What are your projected start up and operational costs?
What is your projected income?
Appendices Attach other supporting documents here such as:
• action plan
• newspaper clippings, testimonials about your business
• brochures, flyers, leaflets
• product/service processes.