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Chapter 9
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Communication 11- ©
2009 Prentice-Hall Inc. All rights reserved.
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Direction of Communication
© 2009 Prentice-Hall Inc. All rights reserved. 11- LATERAL
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Media Richness Model
© 2009 Prentice-Hall Inc. All rights reserved. 11- Source: Based on R.H. Lengel and D.L. Daft, “The Selection of Communication Media as an Executive Skill,” Academy of Management Executive , August 1988, pp. 225–32; and R.L. Daft and R.H. Lengel, “Organizational Information Requirements, Media Richness, and Structural Design,” Managerial Science , May 1996, pp. 554–72. Reproduced from R.L. Daft and R.A. Noe, Organizational Behavior (Fort Worth, TX: Harcourt, 2001), p. 311. Low channel richness High channel richness E X H I B I T 11-6
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© 2009 Prentice-Hall
Inc. All rights reserved. 11- Please Visit Us At : http://wanbk.page.tl
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