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The game changed…
We didn't need brands. We knew
that Hans made the best cheese.

Hans was the brand.
Finding stuff people want,
Finding a way of getting it to them
and Getting them to talk about it.
Winning at industrialisation
Making average stuff for average people
Broadcast dominated
               So we bought eyeballs . . .and interupted.




Photo by Bill on Capitol Hill
We could create brands
                 They listened, They believed you . . .
                 and the message spread
Photo: by Ilya
We don’t trust advertising
Your brand is what the connected
   crowd say it is!




Photo: by twose
South Africans are connected!




    Photo: roscoe van damm
A new game with new rules
       Conversations
       Relationships
       Fans
The internet is word of mouth on steroids
deliver the experience and the word will spread…
They will tell thier friends
Looking, searching, finding
Listening
All relationships start
with honesty - trust.
Understanding
Activate your fans
Using all the tools
The game has changed and the race is there
for the winning.
PiKE
The Integrated New
Marketing Agency

Making sense of
brands in an always on
always connected
world.

www.pike.co.za

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New Marketing : The Game Changed