Corporate social media conference. Telling people why the marketing world has changed - but there are enough things that are still the same

1. Walter Pike The Disconnect geoftheref

2. Paradigms Marketing Branding eMarketing

3. Fear of change Fuelled by social gurus

4. “ More and more advertisers are leading their agencies into new media, not the other way around ,” and that ” clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.” “ When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA,

7. Brands and Branding Managing Perceptions

8. Power

9. Violence

10. Money

11. Knowledge

12. Process efficiency

13. Control

14. Are they still listening?

15. Acquisition ? Loyalty? Winning the game

16. Text Text So now we can find it - what’s next? Text Digital marketing

18. Connections and Everywhere

19. Information is Searchable and Free

20. So what do we do now? Now that we have lost control

21. “ In the land of the Blind”

22. Make stuff that people want

23. Stuff they want and will talk about

24. Its the meme ... not the machine

25. [email_address] @walterpike New marketing consultant