Pakistan Superstar is Pakistan’s first ever digital music reality show. The show is a project of Walnut Studios (subsidiary of Walnut Media) and is supported by Universal Music Publishing Group. On the basis of Social voting, top 10 contestants were selected out of more than 3,000 entries on our website (www.pakistansuperstar.com) and these contestants are performing 2 songs each on our show. The format is completely new as we have moved away from the typical episodic flow of the reality shows or elimination rounds giving the power to the audience without the involvement of any judges. Top 10 contestant are from Lahore, Karachi, Islamabad, Faisalabad and Bahawalpur. With the support of platforms (Facebook and Soundcloud) – we’re going to use social as a voting mechanism again to select the top 3 candidates. We selected some of the best session players of Pakistan to perform with our contestants, giving them an opportunity of a life time.

1. Pakistan Superstar

2. Executive Summary
Pakistan Superstar is region’s first ever digital music reality show .
The show is a project of Walnut Studios (subsidiary of Walnut Media) and is
supported by Universal Music Publishing Group.
We received a total of 3,000 entries on digital out of which top 10 contestants
were selected purely on the basis of social voting.
Pakistan Superstar has served more than 3.2 M minutes for 10 episodes and
their promos with more than 125,000 votes being casted on Social, Web and
Mobile Platforms.
We have been mentioned in more than 15 newspapers, interviewed more than
10 times on Radio & Television with 7 outdoor sites
in Lahore, Karachi and Rawalpindi.

3. Content
Content Released:
• Episodes (Audio & Video)
• Behind The Scenes
• Voting Appeals
Content Released On:

4. Auditions
• Individuals were
encouraged to send their
auditions on the website.
• Within a short span of 60
days, 3,000 auditions were
submitted.
• Out of these 3,000
auditions, top 10 were
selected.

5. Phase 1
• Phase 1 comprised of 5 episodes and a total of 10 songs.
• Each episode consisted of a promo, two songs, behind the
scenes footage and voting appeal videos.
• With much hype, Phase 1 went live on 20th of May and ended
on 2nd of June.

6. Phase 1 Hype

7. Episode 1

8. Episode 2

9. Episode 3

10. Episode 4

11. Episode 5

12. Episode Results
Contestant Video Plays Likes Shares
Zahra Haider 80,150 3,204 1,963
Fahad Ali 50,702 2,522 1,263
Shiza Naseem 53,279 4,893 1,701
Aoun Ali 23,398 673 203
Shahrukh Rajput 22,778 8,409 734
Tahir Naeem 23,978 3,761 774
Muhammad Faizan 25,292 7,765 925
Kumail Jaffri 26,492 1,301 560
Aizaz Sohail 18,428 2,460 911
Zeeshan Akbar 25,998 3,108 1,090
Sum 350,495 38,096 10,124
Average 35,049 3,810 1,012

13. Response as Phase 1 started

14. Phase 2
• Phase 2 comprised of 5 episodes and a total of 10 songs.
• Each episode consisted of a promo, two songs, behind the
scenes footage and voting appeal videos.
• After receiving an overwhelming response from Phase 1,
Phase 2 went live on 6th of June and ended on 21st of June.

15. Phase 2 Hype

16. Episode 6

17. Episode 7

18. Episode 8

19. Episode 9

20. Episode 10

21. Episode Results
Contestant Video Plays Likes Shares
Shahrukh Rajput 21,218 1,153 377
Aizaz Sohail 18,360 2,768 665
Muhammad Faizan 24,326 2,016 788
Kumail Jafri 18,639 1,425 595
Zahra Haider 43,000 2,007 1,172
Zeeshan Akbar 17,694 2,193 894
Aoun Ali Khan 21,794 831 335
Fahad Ali 13,999 1,078 376
Shiza Naseem 39,947 2,807 1,179
Tahir Naeem 17,909 1,534 578
Sum 236,886 17,812 6,959
Average 23,688 1,781 695

22. Response during Phase 2

23. Results
Contestant Minutes of Content Played Likes Shares
Zahra Haider 677,325 5,211 3,135
Fahad Ali 355,855 3,600 1,639
Shiza Naseem 512,748 7,700 2,880
Aoun Ali 248,556 1,504 538
Shahrukh Rajput 241,978 9,562 1,111
Tahir Naeem 230,378 3,761 774
Muhammad Faizan 272,899 7,765 1,155
Kumail Jaffri 248,220 2,726 560
Aizaz Sohail 202,334 5,228 1,576
Zeeshan Akbar 240,306 4,261 1,984
Sum 3,230,599 51,318 15,352

24. Website
• A website (www.pakistansuperstar.com)
was also launched where all the content
(profile of contestants, profile of house
band, episodes, BTS, testimonials, gallery)
was released.
• Voting was encouraged on the website as
well.

25. Applications
Watch & Win
• This application stimulated individuals to
watch the episodes vigilantly and answer a
question related to the episode. Winners
were awarded with Pakistan Superstar gift
hampers.
Share & Win
• This application allowed fans of Pakistan
Superstar to share the episodes with their
friends and family. In return they were
awarded with exclusive Pakistan Superstar
gift hampers.

26. Applications
Challenge the Superstars:
• This application encouraged talented
individuals to challenge the entries from
our Superstars and upload their version of
the same song.
• For the first time any music reality show
gave a chance to people who could not be
a part of this competition to possibly get a
chance to work with our studios.

27. Application Results
Application Interactions
Watch & Win 6,370
Share & Win 8,187
Challenge the Superstars 860 entries

28. Newspaper excerpts

29. Newspaper excerpts

30. Blog excerpts

31. Billboards
• Karachi
– Near FTC Bridge
– Chowrangi Clifton
• Lahore
– DHA Crossing
– Model Town UBL Chowk
• Rawalpindi
– Mall Road

32. Demographics of People Engaged

33. Paid Media
• Ads were placed on
– Google
– Facebook

34. Paid Media on Facebook
• Page Likes
• Content Promotion
– Posts (Episodes, BTS, Images)

35. Paid Media on Google
• Banners were placed on Google Display Network
• Categories:
– Music
– Entertainment

36. Contestant Phase 1 Phase 2
Fahad Ali https://www.facebook.com/photo.php?v=661083750612175&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=674645542589329&
set=vb.119129424807613&type=3&theater
Zahra Haider Khan https://www.facebook.com/photo.php?v=661070817280135&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=672976862756197&
set=vb.119129424807613&type=3&theater
Aoun Ali Khan https://www.facebook.com/photo.php?v=662368550483695&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=674630045924212&
set=vb.119129424807613&type=3&theater
Shiza Naseem https://www.facebook.com/photo.php?v=662371113816772&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=676110282442855&
set=vb.119129424807613&type=3&theater
Muhammad Faizan https://www.facebook.com/photo.php?v=665289130191637&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=671563749564175&
set=vb.119129424807613&type=3&theater
Kumail Jaffri https://www.facebook.com/photo.php?v=665265346860682&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=671573776229839&
set=vb.119129424807613&type=3&theater
Shahrukh Rajput https://www.facebook.com/photo.php?v=663555243698359&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=670216673032216&
set=vb.119129424807613&type=3&theater
Tahir Naeem https://www.facebook.com/photo.php?v=663874536999763&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=676138032440080&
set=vb.119129424807613&type=3&theater
Aizaz Sohail https://www.facebook.com/photo.php?v=666676076719609&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=670212559699294&
set=vb.119129424807613&type=3&theater
Zeeshan Akbar https://www.facebook.com/photo.php?v=666432380077312&s
et=vb.119129424807613&type=3&theater
https://www.facebook.com/photo.php?v=673013406085876&
set=vb.119129424807613&type=3&theater
Annexure

37. Annexure
Publication Link
Express Tribune http://tribune.com.pk/story/689980/pakistan-superstar-some-hope-for-upcoming-musicians/
Daily Times http://www.dailytimes.com.pk/entertainment/14-Jun-2014/pakistan-superstar-creating-a-
revolution-in-pakistani-music-industry
Voice of America http://www.urduvoa.com/content/pakistan-first-ever-digital-reality-show-on-face-
book/1935649.html
Times of India http://timesofindia.indiatimes.com/entertainment/hindi/tv/news-interviews/Pakistan-Superstar-
first-ever-digital-music-reality-show/articleshow/36204094.cms
Ebuzz Today http://www.ebuzztoday.com/pakistan-superstar-making-a-revolution-in-pakistani-music-industry/
Express Pakistan http://www.expresspakistan.net/2014/06/pakistan-superstar-making-revolution.html
HIP in Pakistan http://www.hipinpakistan.com/pakistan-superstar-making-web-music-stars/
Pakistan Today http://www.pakistantoday.com.pk/2014/06/13/epaper/13th-june-2014/
Express Tribune http://tribune.com.pk/story/718324/budding-musicians-shine-through-pakistan-superstar/
The Daily Heights http://heights.com.pk/story/11361
Sitara Magazine http://www.sitaramagazine.com.ve/content.php?@=368&t=5
La Vie Charmant http://revistasuroeste.blogspot.com/2014/06/musica-pakistan-super-star-revoluciona.html

38. Executive Summary
Pakistan Superstar is region’s first ever digital music reality show .
The show is a project of Walnut Studios (subsidiary of Walnut Media) and is
supported by Universal Music Publishing Group.
We received a total of 3,000 entries on digital out of which top 10 contestants
were selected purely on the basis of social voting.
Pakistan Superstar has served more than 3.2 M minutes for 10 episodes and
their promos with more than 125,000 votes being casted on Social, Web and
Mobile Platforms.
We have been mentioned in more than 15 newspapers, interviewed more than
10 times on Radio & Television with 7 outdoor sites
in Lahore, Karachi and Rawalpindi.

39. Thank you!