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Optimizing Your Social Media Presence with Creative Design and Compelling Content

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Wally Sabria
Wally Sabria

Presented by Wally Sabria, SVP/Creative Director of The Axis Agency on November 6, 2010 at L.A. Latina Bloggers' "Discovering Mas" luncheon.

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@wallysabriaOptimizing Your Social Media Presence w/ Creative Design + Compelling Content @wallysabria
+ Define + Design + Maximize + Create
Define a unique point-of-voice
http://www.perezhilton.com
http://www.youtube.com/Fred
Design your platforms
Blog platforms
Maximize your reach
Create compelling content
Storytelling We are in the business of
Active De-centralized Platform neutral Stories that are
Dialogue Interaction Engagement Stories that spark
Blog posts Twitter posts Photographs Videos Stories can take the shape of
Find it Read/watch it Share it People need to
Content is social currency
The value your content has…
Is the social currency it provides the audience when they share it
Don’t take yourself too seriously
Have fun!
@wallysabria@360culture @wallysabria

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